The Publisher Lab

Shelby shares a couple of Google updates, while Tyler talks about the reality of copyright policies. They also discuss the Washington Post's move onto Twitch, a platform for live-stream gaming.

Tyler and Shelby talk about Google's new speed update and the increase of mobile web consumption. They also discuss the importance of brand safety, the responsibility of producing legitimate content as publishers, and California's new privacy law.

Tyler, John, and Shelby sit down to discuss Facebook's subscription services, and what it really takes to switch to a subscription-based business model. They also talk about The New York Time's venture into lifestyle content and Google's rebranding of Adwords.

John Cole returns to The Publisher Lab and joins Tyler and Shelby to discuss AT&T's acquisition of AppNexus and life after GDPR. They talk about mobile ad blockers and Google's new URL tool, while John and Tyler forecast ad spends for the end of Q2.

Tyler and Shelby discuss the launch of IGTV and Bing's Visual Search. They also talk about how publishers are banding together to help advertisers and how emotional loyalty increases ad engagement.

Tyler & Shelby talk about GDPR compliance, and defiance on both the publisher and ad network level. They also discuss importance of creating a satisfying user experience.

John Cole does a live broadcast of The Publisher Lab in London. He shares insights into some of the most important math in digital publishing and discussing what data will likely drive the industry forward in 2018.

Tyler talks about the dynamic of Q4 in the online advertising industry and discusses why this is critical for publishers. He dives deep into seasonality and how publishers can iron out the differences between higher earnings and higher earnings per visitor. Tyler also shares a slick new tips for attracting Facebook traffic using a brand feature available on the social media platform.

Tyler talks about modern hacks for building a mobile website that generates more traffic than competitors. He discusses how to actually address pagespeed concerns and emphasizes the value of structured data markup. Bring your notepads for this one!

Tyler discusses the prevalence of bad/outdated SEO advice in the marketplace and offers insights on what matters the most right now. He also delves into ADs.txt, avoiding fraud, and how to maximize the value of your inventory (ad space) on your digital property; based on recent research.

John and Tyler discuss the latest duopoly trends from new industry research. What does Amazons growth in the space mean for publishers? Tyler and John talk about where digital publishers can thrive in this uncertain environment moving forward.

Tyler sits down with Josh Boram, founder of MeowPost, to discuss the recent deletion of their Facebook page. Josh discusses the series of events that led to the deletion of his account, what he had done to become to become a successful Facebook publishers, and what he plans to do next.

John & Tyler discuss the benefits and drawbacks of AMP (John recently spoke about this at SMX). They also dig into some recent Mark Zuckerberg quotes about platform evolution and what it means for digital publishers.

John & Tyler discuss outdated, ineffective, and harmful digital publishing practices, and what digital publishers should be doing instead. They dig deep into SEO, technical site issues, and marketing to your audience in 2017.

John & Tyler talk about all the different reasons why the publishing industry is set to reward digital publishers that are going the extra mile to take care of users. They discuss some of the industries newest figures and dive deep in what it will mean to be a quality publisher in the next 5 years.

Tyler is joined by Stephen Regenold from GearJunkie.com. Stephen talks about his journalistic background, how he got started with GearJunkie over a decade ago, and the approach he has taken with content over the years that has led to his success.

Tyler & John talk about Google's recent news of the potential addition of ad blockers in the next edition of Chrome. They dive deep into how modern publishers should be thinking about data and discuss how to read the tea leaves of the major players in this industry.

Tyler and John are joined by Data Scientist, Dr. Greg Starek, as they discuss the latest news related to facebook, Google, and the world of online publishing. The team looks closely at the duopoly and how digital publishers are responding in 2017.

Ohad Tzur joins Tyler & John once again to talk about the Google AMP Conference that was recently held in New York. Ohad breaks down the AMP roadmap and highlights some mobile trends that were made clear at the conference.

John & Tyler discuss the challenges that digital publishers face from the Duopoly (Facebook and Google). They dive deep into the unique differences that local and global publishers are facing now and discuss some of the strategies for growth moving forward.

John & Tyler discuss trends in SEO, ad rates, and more as they dive deeper into the "duopoloy" this week. The duo talks about how to work alongside platforms like Facebook and Google to grow your digital publishing practice.

John and Tyler discuss all the fascinating lessons they've learned about testing things on the web over the past decade. The crew dives deep into how to do proper testing; while ignoring common cognitive bias that we all have. They wrap up the show discussing all the elements of a website that are most valuable for testing.

Tyler and John sit down with professional publisher Jon Dykstra. Jon shares his unique insights into how he has successfully built, managed, and grown niche websites over the past decade. Jon discusses how he has grown sites from scratch and how he sees the future of digital publishing for small to medium-sized publishers.

John and Tyler sit down to discuss the growing complexity inside the digital publishing space, then dig in deep talking about the future of Google AMP. Tyler explains what publishers need to be watching closely with AMP while John shares his thoughts on the technologies future.

Joanna Edwards, Head of Marketing at the Financial Times, sits down with Tyler to discuss what it's like to market a subscription-based model in 2017. Tyler and Joanna dig deep into the marketing challenges and opportunities for online publishers in the modern era and discuss what the future might hold for savvy site marketers.