The Publisher Lab

Suranga Chandratillake, General Partner, at Balderton Capital joins John and Tyler to talk about his experiences in advertising technology, the state of digital media, and his methodology for evaluating ideas and strategies for growth. A fascinating listen for those interested in hearing from someone who has sold businesses valued at over a billion dollars.

John & Tyler discuss some of the most successful and unsuccessful strategies they've seen publishers and website owners use to grow their site. They dive deep into SEO, content creation, website infastructure, and Google penalties.

John and Tyler discuss how publishers and site owners should be spending their time. They talk about everything from website infrastructure to content creation and monetization strategies. Tyler and John both bring their unique perspectives on how to maximize the value of time invested into the growth and improvement of a website. They share modern strategies and discuss common errors.

John & Tyler dig deep into successful website marketing tactics. They discuss how to share content ethically, how to add thousands of visitors through social media, and breakdown the successful efforts that top sites use every day.

John and Tyler highlight what they expect to be the 12 hottest publishing and website trends in 2017. They discuss how to get ahead of these things and prosper in the new year. The most organized podcast to date!

John & Tyler talk about the effect that seasonality has on ad revenue for website owners. During the holidays there's always a big boom, but is that boom getting bigger? The guys also breakdown other marketplace trends that they see affecting ad earnings and provide their thoughts on where things are headed long term.

John and Tyler sit down with Ohad Tzur — former Googler who worked on organizational partnerships; including many for publishers. Ohad shares insights on how things work at Google and provides some perspective on programmatic trends heading into the future.

Tyler & John dig deep into how UX affects monetization and how to best measure it objectively. They also discuss a little-known secret for discovering who your most valuable website viewers are and share how to get more of them

Tyler and John talk about how to really know if you're making more money on your website online. They highlight the power of EPMV as a metric and discuss the dirty world of AdTech and what the Guardian recently did to clean it up.

John and Tyler look back at the Publisher Forum and talk about the latest news and controversies in the world of online publishing including; Google AMP, The Guardian buying their own ad inventory, and the metrics that keep ad networks running.

In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a subject that is scary to a lot of publishers. We do our best to break down the technical elements of a website so that publisher could use the information to improve their sites performance.

In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organically; as well as some trade secrets for evaluating your current content and improving it.

John & Tyler tackle all the things that affect SEO and dive deep into how to benefit from Google's algorithm and its changes. They look closely at common, low hanging fruit that exists on most sites, and discuss the easiest ways to increase page speed. John & Tyler also share their favorite tools for impacting SEO on a site and delve into the best ways to use them,

This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad testing.