The Publisher Lab

Tyler and Shelby discuss a new WordPress platform for local news organizations and how the Coalition for Better Ads has announced their plans to roll out their standards internationally. They also talk about how Magento's move to PWA and how The Financial Times is building brand loyalty among young readers.

Shelby is joined by a special guest, Whitney Wright, to discuss six trends that are predicted to define media in 2019. They also talk about Twitter's plans to change the platform for users and publishers along with Instagram's new iOS feature.

Tyler breaks down the upcoming digital publishing trends for 2019, while Shelby shares popular Youtube trends from 2018. They also discuss search ads and Instagram's redesign misstep.

Tyler and Shelby discuss the different social media trends from Facebook's Rising Trends for 2019 Report and how social media has outpaced print in news consumption. Tyler shares some ways to speed up WordPress websites, while Shelby shares some tips on how to optimize for Google Discover.

Tyler and Shelby talk about the Wordpress 5 release and how digital ad fraud increases as the holidays approach. They also discuss reoccurring SEO tasks that digital publishers should stay on top of. Shelby shares some stats about the state of programmatic for publishers, while Tyler breaks down different platforms to share content and gain traffic.

Tyler and Shelby are joined by Dr. Greg Starek to talk about his time as a data scientist in the digital publishing industry.

Tyler and Shelby talk about two different ways readers like to consume the news and how both Brit+Co and The Washington Post have each announced a new podcast series. Shelby shares what UK digital publishers are planning to do in 2019, while Tyler gives his own take on content strategies that will come out on top next year. They end the show by going over some important media stats from 2018.

Tyler and Shelby talk about Glamour Magazine's pivot from print to full digital and Google's new feature that allows users to comment on search results. They also discuss the use of data to boost retention and how Buzzfeed's CEO is calling for a media merger to dual the duopoly.

Tyler and Shelby discuss how digital publishers are turning to Reddit to engage with their audience and how Facebook has scraped connected TV ads. They also talk about which platforms publishers say monetize best, while Tyler shares his thoughts on which SEO trends will be most popular in 2019.

Tyler and Shelby talk about Google's announcement to eliminate ads on websites with "abusive experiences". They also discuss Google's new release of documents to help Lazy Loading and a study that claims that younger Americans are more willing to pay for content.

Kristen Howerton from RageAgainstTheMinivan.com joins Tyler and Shelby to discuss the lessons she's learned throughout a decade of blogging. From the evolution of blogs to how to monetize podcasts, Kristen shares insightful tips for digital publishers.

Tyler and Shelby join John Cole in London to discuss why it is important for digital publishers to add value to their audience. They also talk about the benefits of partnerships with other publishers, advertisers, and brands in general. They close the show by talking about how Apple's Tim Cook recently called for GDPR inspired regulations in the United States.

Tyler and Shelby discuss how The Washington Post is testing user experience and how digital publishers can use memes to promote engagement among their audience. Tyler breaks down the difference between programmatic ads and affiliate advertising and Shelby shares a new study about the future of mobile.

Tyler and Shelby talk about Snapchat's new episodic shows and how to use polls and surveys to engage users. They also discuss how New York Magazine is combining sections to launch a new website and how a sports platform is using data to gain and retain users. They end the show by announcing a new video series, Inside the Publisher Lab, which takes a deep dive into topics discussed on the podcast.

Tyler and Shelby discuss Netflix's plans to let viewers choose storylines for shows and movies. They also talk about a new, limited edition newsletter from The New York Times and how a Danish publisher increased engagement by quitting Facebook. They wrap up the episode by discussing how Bloomberg Media increased content consumption through text-to-audio features.

Tyler and Shelby talk about Bloomberg's move to launch a media organization off of Twitter and how ABC's News plans to increase their live-stream video audience. Shelby breaks down Google's new search strategy while Tyler elaborates on how these changes may affect digital publishers. They also discuss how USA Today is using AR to engage users.

Tyler and Shelby talk about Bing's new release of AMP pages for news websites. They also discuss the new trend of episodic videos on IGTV and Snapchat's new feature that allows publishers access to user-generated content.

Former Hearst UK Chief Digital Officer, Paul Cassar, joins Tyler and Shelby to discuss the difference in engagement for above and below the fold ads. They also talk about launching brands on Instagram, while Paul gives his take on Snapchat as a platform for digital publishers. The trio also talks about Verizon's ad tech stack, Oath Advertising Platform and the addition of Reach to The Ozone Projec...

Tyler and Shelby dive into Amazon's rebranding move toward Amazon Advertising. They also talk about the Facebook Watch's international debut and other big players in the video industry. They discuss Google's new search platform, while Tyler breaks down bid caching.

Tyler and Shelby discuss Facebook's tool which conducts multivariant tests on organic content. They also talk about recent findings which report that only one-third of publishers see a boost in traffic from using AMP, along with a couple Google updates. They close the show by discussing how BuzzFeed News is now soliciting donations from their readers.

Tyler and Shelby go over new features that have been added to Google Search Console. They talk about Twitch's plan to ditch ad-free streaming and the power of video and social media.

Tyler and Shelby discuss news about Google Search results. They cover changes to snippet formats and 'Cameos on Google' and Tyler shares how this may affect publishers in the future. They also talk about gaining user consent for ad tracking and Spotify's test, which grants unlimited ad skips to listeners. They end the show by sharing their opinion on chatbots and their decline of use in digital pu...

Tyler breaks down the recent Google Core Algorithm Update. He looks into what sites were affected and offers advice to those that may have experienced decreases in their rankings. He also dives in to the big InfoWars ban and the slowed growth of social platforms.

Tyler shares what you can (and can't) do after Google's new core algorithm update, while Shelby shares some recommendations from Google on non-AMP articles. They talk about the importance of SEO and contextual ads and have a candid discussion about the duopoly listening in on your microphones and the use of social media.

Tyler and Shelby discuss Google's updated quality rating guidelines (or lack thereof) and the enforcement of ads.txt by advertisers. Tyler also dives into how to buy website traffic and whether you should do it.