The Publisher Lab

Tyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about how Instagram says publishers may need permission from users to embed their photos.

Shelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and tips for hosting webinars.

Tyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators.

Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust regulators are eyeing Google.

Tyler and Shelby talk about the importance of focusing on reader retention and how some publishers are pulling ad inventory to protect their ad rates. They also discuss some strategies for a successful newsletter.

Tyler and Shelby discuss how Travel publications have turned to virtual travel experiences and service journalism and how sports publisher Action Network has adapted their content without live sports. They also talk about the May 2020 Google Core Algorithm update and how Complex networks has undergone a re-brand.

In this solo episode, Tyler discusses how Instagram has seen the greatest gains from the recent spike in social media usage. He also talks about how Reddit is testing a new chatting feature in some communities and how The Wall Street Journal has launched a new micro-website on personal finance to help those struggling financially during the COVID-19 pandemic.

For this special episode, Tyler sits down with Morten Storgaard from Income School Geek to discuss his method for scaling digital properties that he's developed for over 10 years. Check out Morten's Youtube Channel here: https://www.youtube.com/channel/UCqw18527pDqjDJoN5RD9VKA

Tyler and Shelby talk about a new menu feature in the COVID-19 Google SERP that some SEOs think are here to stay. They also discuss how Future Publishing is adapting its commerce content to changing consumer needs and how to successfully use clickbait titles.

Tyler and Shelby discuss how Amazon recently slash payouts to their affiliates. They also talk about how Betches is providing 'Quarantainment' to their readers and how Google recently lost a case that obligates Google to compensate French news publishers for using their content.

Tyler and Shelby discuss how Teen Vogue is engaging their audience by hosting a virtual prom and how food publishers are giving back to the restaurant industry. They also talk about Bing's new snippet controls and new changes to Google featured snippets.

Tyler and Shelby discuss how sports media companies are getting creative without any live games. They also talk about how Snopes.com can't keep up with misinformation while ad rates slide and the new Chrome 81 update.

Tyler and Shelby discuss a new study that compares user behavior and attitude while browsing the open web versus browsing social platforms. They also talk about how ad rates are expected to tank at the start of Q2 and how publishers should navigate coronavirus-related content.

For this special episode, Tyler Bishop is joined by Ron Stefanski from One Hour Professor to discuss how to he has grown his digital portfolio which includes seven websites and a successful Youtube channel.

Tyler and Shelby discuss how The Weather Channel is customizing its programming in response to the pandemic and how many publishers are taking down their paywalls for coronavirus related content. They also talk about a study on brand bias in Google Search.

For this special episode, Tyler Bishop is joined by Doug Cunnington from Niche Site Project to discuss how to launch a successful Youtube Channel. They dive into how to get started, what metrics to look at, and much more.

Tyler and Shelby discuss investigations surrounding GDPR violations from ad tech companies and how Congress is tightening down on antitrust. They also talk about Android's new voice feature, which can translate and read entire webpages out loud.

Tyler and Shelby are joined again by John Cole to discuss how The New York Times is expecting ad revenue to decrease due to the coronavirus outbreak. They also talk about Buzzfeed's new texting campaign, Google's new FAQ markup guidelines and how the biggest adult website is moving into non-adult content.

Tyler and Shelby are joined by John Cole to discuss the rise of programmatic and how Famous Birthdays have been able to build a media company on the back of programmatic ads. They also talk about Google's patent application.

Tyler and Shelby talk about how Youtube testing a new form of monetization which lets creators earn money directly from viewers and how Complex is working the Parsons School of Design for an online course on streetwear. They also discuss how Warner Bros have changed the name of the newly release Harley Quinn movie for SEO and cover content marketing tips.

Tyler and Shelby discuss research conducted by Google which suggests that 6 different need states influence search behavior and differences between GenZ and Millennials when it comes to content. They also talk about the rise of Dotdash and a few tips for growing your Pinterest following.

Tyler and Shelby discuss how publishers are partnering with Starbucks to gain new readers and how Google has launched a new short-form video app to rival TikTok. They also talk about a new survey on what influences search clickthrough and how Verizon Media is targeting Millenials and GenZ with its new finance hub.

Tyler and Shelby talk about Scroll, the new subscription service offering ad-free access to hundreds of websites. They also discuss the growing use of auto-refreshing ads, Google Search Console's new removals tool, and data from a recent survey on the top digital content trends in 2020.

Tyler and Shelby discuss Google's new desktop search redesign and how webpages with featured snippets no longer appear twice on the first page of organic search results. They also talk about how Spotify is engaging its users with playlists for pets and tips for creating successful Youtube videos.

Shelby is joined by special guest Suthe Mani to discuss Google's latest core update and how 50% of news publishers are planning for subscriptions. They also talk about mobile ad blockers and how College Humor lost its bet on video subscription.