The Publisher Lab

Tyler and Shelby discuss how USA Today is testing bilingual content with a new series. They also talk about the most engaging topics from last year, tips on writing headlines that drive traffic and clicks, and how BBC and Bloomberg are gaining Instagram followers.

In this special holiday episode, Tyler takes a look back at 2019 trends in digital publishing that were predicted like publishers using mixed-revenue models and increased governmental privacy compliance laws. Tyler also goes over some that trends that didn't gain traction like ad rates not surpassing 2018 holiday rates, the rise of "vertical" storytelling, and Tyler takes a look into what's to com...

Tyler and Shelby cover some media stats about Tiktok, podcasts, and media consumption. They also discuss how Spotify is using user data to connect with their audience and Unsplash's unique way of selling sponsored content.

Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable models. They also discuss how 69% of media is to be traded programmatically in 2020 despite fraud and safety fears.

Tyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the Telegraph is moving beyond clicks to convince marketers its ads work. They also discuss how Twitter now allows users to hide replies to a Tweet.

Tyler is joined by Suthe as they discuss how Instagram adds new features for publishers called "Reels" that appear to be them taking on TikTok, how publishers are trying new tactics to sell their direct buying platforms, and how Google Chrome now warns of "Mixed Content." They also discuss how the Atlantic is launching a subscriber-only application.

Tyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer the question of whether publishers should worry about Apple News+. They also discuss the new Google Chrome "badge of shame" for slow sites.

Tyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a new way to share data directly with advertisers.

Tyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They also discuss how DeadSpin.com is in an ad standoff with its owner, G/O Media, and about the Google BERT update.

Tyler and Shelby discuss how publishers are rolling out impeachment newsletters and podcasts, the unexpected ways publishers have been finding success with side platforms, and the top ways to promote your blog.

Tyler and Shelby discuss Google's new snippet controls, how publishers are re-engaging dormant email subscribers, and how Bon Appetit is treating editors like influencers. They also recap Pubtelligence San Francisco 2019.

Tyler and Shelby discuss 3 tips for starting a newsletter, that recently FB agrees to pay advertisers over inflated video stats, and how Google will use AI to determine how often site visitors see ads. They also discuss the Taboola and Outbrain merger.

Tyler and Shelby discuss the details of Google's September Core update and how Google says it will exclude French publishers from search results. They also discuss how the Yoast update will opt users into all snippet features by default, and how Burda Media increased ad revenue by cutting ad clutter.

Tyler and Shelby are joined by John Cole and Paul Cassar of Ezoic to discuss that despite GDPR, programmatic advertising is still growing in Europe, the U.S. House antitrust panel is seeking documents from GAFA (Google, Amazon, Facebook, and Apple), and about how the ad tech industry is crowded and competitive.

Tyler and Shelby are joined by John Cole, COO of Ezoic to discuss the top takeaway and statistics from 3.25 billion site visits, the click-through rate findings from 5 million Google Search results, and how digital publishers are enjoying a short-term CPM spikes up to 50% in the first few days of Google's first-price auction rollout.

Tyler and Shelby discuss how Google tweaks its algorithm to highlight "original reporting" in search results, how sports publisher GiveMeSports credits improved page speed for direct traffic jump of 63%, and how Google's no follow, sponsored, & UGC links impact SEO. They also discuss publishing myths to be cautious of, and Allen recaps some of the highlights of Content Marketing World 2019.

Tyler and Shelby are joined by special guest Gregory Elfrink, Head of Marketing at Empire Flippers, to discuss all things buying and selling websites, emerging trends, and advice for publishers on how to navigate the dynamic environment of website transactions.

Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google's ad tracking research. They also talk about how video publishers are saving their content for the lucrative holiday season and how this may apply to written content.

Tyler and Whitney discuss Facebook's new 'Off-Facebook' activity tool, Google tests a new highlighting content on-site feature, and Apple and its relation to anti-tracking. They also discuss Google's opinion that killing the cookie has consequences.

Tyler and Whitney discuss how 80% of consumers said they would reduce or stop buying a product if it were advertised alongside dangerous or extreme content, France's digital tax on GAFA (Google, Amazon, Facebook, and Apple), CCPA aka California's verison of GDPR, and will the IAB be able to stop GDPR.

Tyler and Whitney discuss how Instagram bans ad supplier HYP3R for data collection, The Financial Times increases retention by using polls at the end of newsletters, and 4 things you should know before moving behind a paywall. They also discuss how Search Marketing is moving back toward more human interaction.

Tyler and Whitney discuss how 77.5% of shares are on 'dark social' and they also cover some ways to improve your SEO in 2019 from Backlinko.

Tyler and Whitney discuss how Facebook's 'Like' button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serve platform for ad buying.

Tyler and Whitney discuss privacy regulations like California's version of GDPR going live on Jan. 1st, DuckDuckGo's Q2 growth, and how the New York Times and UK News are choosing quality content over quantity.

Tyler and Whitney discuss LinkedIn's evolution from just a job market to becoming a place for businesses to brand themselves, changes to Google's algorithms in 2019, and Google Chrome closing a major Incognito Mode loophole.