The Publisher Lab

Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s company reorganizing to prioritize Bard, meanwhile the UK publishers sue Google for lost revenues. They also cover Amazon’s advertising surge and the advantages that they have as they expand their hold on digital ad market share. Find more episodes and leave podcast feedback and suggestions at https://www.publisherla...

Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update compared to previous updates and misconceptions about how it affects publishers. They also cover Microsoft’s AI-powered Bing is on Google’s search market share, meanwhile, Elon Musk and other tech industry experts are calling for a pause on developing AI. Find more episodes and leave podc...

Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update and how publishers can expect to be affected, the ad industry's effort to revise the standard terms and conditions for digital advertising, and how the recent shift in programmatic market could benefit publishers. Find more episodes and leave podcast feedback and suggestions at https:...

Tyler Bishop and Whitney Wright are back to discuss this week to discuss Meta’s new attempt to replace Twitter, the release of OpenAI’s GPT-4 and where Google is in the AI race, Tik Tok entering the search ad market to compete with Google and Microsoft. Also, they dive into questions from the audience and explain the importance of knowing the difference between search engines and AI. Find more epi...

Tyler Bishop and Whitney Wright are back to discuss Duck Duck Go’s new generative AI “Duck Duck Assist”, Slack’s involvement in the AI race, and expectations for AI’s use as an SEO tool to grow 5x in 2023. Additionally, they cover “ad-flation” as major brands report increased ad spending in 2023. Find more episodes and leave podcast feedback and suggestions on https://www.publisherlab.org/ TheLate...

Tyler Bishop is back to co-host this week’s episode of the Publisher Lab with Whitney Wright. This time around, the duo discuss how Gen Z’s loyalty to Apple will likely leverage the company’s ability to increase its advertising influence, 9 years of the Google algorithm and its implications, and how AI is considered by publishers and agencies to be the most influential technology on the industry i...

Whitney Wright welcomes a special guest, Anthony Moore, to the Publisher Lab and they discuss PMP deals and how they benefit publishers, Google’s concern about falling behind in the AI race while TikTok and AI-powered Bing try to become search competitors. They also dive into using ChatGPT as a tool for SEO keyword research and writing. Find more episodes and leave podcast feedback and suggestions...

Tyler Bishop and Whitney Wright are back to discuss generative AI once more, both how Google views AI-generated content and the potential harm it could have on the internet. Additionally, they talk about Meta’s new attempt at better ad targeting transparency.   Find more episodes and leave podcast feedback and suggestions on https://www.publisherlab.org/

Welcome back to the Publisher Lab! This week, Tyler Bishop and Whitney Wright are here to discuss how to handle the growing problem with clickbait and malicious ads, in addition to more information on Microsoft’s ChatGPT and Google’s announcement of Bard.    Leave podcast feedback and suggestions: https://www.publisherlab.org/

Tyler Bishop and Whitney Wright are back in this episode of The Publisher Lab to discuss what everyone is talking about—ChatGPT! ChatGPT is the fastest-growing application EVER with 100 million monthly active users just last month. Some publishers are worried that ChatGPT and AI-generated responses are going to take over the entire industry, from SEO to search results, all while stealing their con...

The Publisher Lab is back! Tyler Bishop and Whitney Wright discuss how TikTok is changing the way Gen-Z approaches search and the continued partnership between Microsoft and OpenAI to make AI accessible to everyone. They also touch on the new antitrust lawsuit against Google, filed by the U.S. Justice Department on Tuesday, for monopolizing search and the digital ad market.

Tyler Bishop (Ezoic, CMO) gets into the future of online advertising and how the major platforms are battling 3rd-party cookies with addictive! London's, Simon Andrews. The duo delightfully touches on topics surrounding internet data privacy, the use of cookies in advertising, the value of personalized ads, and why the oldest, most dominant businesses in the world are focused on advertising. Learn...

Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by 57% after switching to monetizing subscriptions and how Amazon's Online Associates has been volatile for some publishers. 

Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtube for news. They also talk about how Google is planning to release a new feature called Limited Ads which serves simple ads via Ad Manager to users who didn’t give their consent to share their cookies or o...

Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Stories WordPress Plugin and a new media study. 

Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different methods for creating content that caters to Millenials and Gen Z. 

Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains. 

Tyler and Shelby discuss how publishers are eyeing contextual ads for increasing revenue and how the U.S. Department of Justice is expected to pursue Google with antitrust charges. They also talk about a new study on native ads and how Web Core Vitals aren't expected to greatly affect rankings. 

Tyler is joined by Whitney Wright to discuss how programmatic publishers are continuing to see a healthy rebound in revenue after the fallout of COVID-19. They also talk about how Facebook, Apple, Google, and Amazon are battling with publishers, and in some cases, each other. 

Shelby is joined by Whitney Wright to discuss how ad rates around the world are fairing compared to last year and how TikTok is trying to build a stronger relationship with publishers. They also touch on how publishers can get more information about Google Web Stories.

Tyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the new Google News tab in Search Console.

Tyler and Shelby discuss how the Google Discover help document was updated to include E-A-T and more. They also talk about Google reportedly pushesYoutube over other rivals and a study of click-through rates in Google search.

Tyler and Shelby discuss how there is a new way to drive traffic to websites through a new update to Google Image Search. They also talk about how publishers are reporting an increase in late payments and why Google is paying publishers for news content.

Shelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old.

Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advertising is starting to make a comeback and how Google agreed to start paying for news content in some countries.