The Publisher Lab

Tyler Bishop and SEO Specialist, Zach Ashmun, explore SEO's crucial role for publishers. They discuss AI, the value of unique content, and Google's AI stance. Zach shares his SEO expertise from Ezoic, and they address the shift from third-party cookies in digital advertising. Dive into the dynamic world of SEO! This week’s stories:  Links are not a top 3 Google Search ranking factor, says...

In the Publisher Lab podcast, Tyler Bishop and Manny cover the antitrust trial against Google, discussing US Justice Department accusations, Google's strategic deals with companies like Apple, and CEO Sundar Pichai's testimony. They touch on Google's ad monopoly and pricing controversies. They also mention Google's AI software Gemini, TikTok's live shopping, and big tech regula...

In the Publisher Lab podcast, Tyler Bishop and Manny Ramos address digital publishing's evolution, touching on Google's EU gatekeeper status, legal news influencing Elon Musk and content moderation, AI in art, the waning effectiveness of models like ChatGPT, and media bundling trends. This week’s stories:  Google Designated A “Gatekeeper” Under EU Rules: What It Means - https://www.searche...

In this episode, Tyler Bishop and Manny Ramos explore advertising, digital publishing, issues with monetization-driven websites, and delays in adopting new video ad standards. They discuss X's (formerly Twitter) privacy changes, AI data collection, advertising's impact on brand and consumer behavior, and address content theft and IP protection. This week’s stories:  Anatomy of an Ad Tech O...

Welcome back to the Publisher Lab! Host Tyler Bishop is joined by guest Trevor Tevel, an expert in the publishing world, as they discuss gearing up for a successful Q4. Unpacking the holiday season's potential for increased ad rates and recent Google algorithm updates, they emphasize revenue optimization, speed, traffic, and core web vitals for publishers. They explore AI's impact on conte...

In this podcast episode of "The Publisher Lab," host Tyler Bishop and Manny Ramos discuss various topics related to publishing and the web. They cover Microsoft Bing's struggle to gain market share, the implications of AI in creating content, the challenges of protecting content from theft, Instagram's new ad layout, and much more! We also have some questions from the audience th...

In this podcast episode, Tyler Bishop and Manny Ramos discuss the changes in the world of digital publishing, focusing on Google Search's new "From Publishers You Follow" section. They explore the potential impact on publishers' revenue, comparing it to the decline in Facebook page reach. They also touch on the adoption of generative AI and the legal issues surrounding it. The co...

In this podcast episode, Tyler and Manny discuss the impact of generative AI on copyright and the limitations of using watermarks to protect content. They also explore the application of AI in the publishing industry, highlighting its potential to streamline revenue operations for publishers. The hosts touch on the importance of building relationships in the advertising industry and caution agains...

In this podcast episode, Tyler Bishop is joined by Darnay Luckie, to discuss various topics including their backgrounds, creativity, time management, and the impact of AI on content creation. Luckie shares his experiences as a dancer and hairstylist, working with artists like Rihanna and Beyonce, and emphasizes the importance of finding passion and taking care of oneself. Tyler and Luckie also dis...

Join Tyler Bishop & Ezoic’s Director of Business Development, Piper Lofrano, as they discuss the changes in the industry over the past decade, including the rise of social media platforms and the challenges faced by publishers in terms of technology and expertise. They also delve into Twitter's rebranding as “X” and its potential implications. As well as cover Google’s recent test of an AI...

Join Tyler Bishop, T-600, & Producer Manny as they discuss the concerns of ad buyers regarding YouTube's violation of standards and the need for stricter content moderation, Elon Musk's new AI startup, the challenges of AI explaining its reasoning, and the importance of transparency in the AI revolution, and lastly, they also touch on Google's search ranking algorithm and the impac...

Join Tyler Bishop and Whitney Wright as they discuss Twitter blocking links to threads, the transatlantic data deal between the EU & the US, and the limitations of using AI, specifically ChatGPT, for SEO purposes. They caution against relying solely on AI for SEO and emphasize the importance of human expertise. Tyler also explains the concept of interaction latency and its relationship to webs...

Join Tyler and Whitney as they talk about the new social media app, Threads by Meta (Facebook), sharing their initial thoughts and speculating on its potential success. As well as, the use of AI in content creation and whether AI could be replacing search engines They cover Google Analytic’s violation of GDPR found by Swedish authorities. They also touch on the changing landscape of the industry a...

Join Tyler and Whitney as they navigate the ever-changing landscape of digital marketing, share insights, and keep you up to date with the latest news. Are you struggling to keep up with the changes in Google Analytics? Feeling frustrated with the new version and its altered terminology? Don't worry, Tyler and Whitney are here to help. In this episode, they dive into the world of Google Analyt...

Are you concerned about your privacy online? Do you know what you're agreeing to when you click "agree" on the terms and conditions? In this episode of the Publisher Lab podcast, hosts Tyler and Whitney discuss the challenges of regulating privacy in the digital age. They explore the government's attempts to regulate privacy, such as GDPR and CCPA, and suggest that the focus shou...

Tyler and Whitney are both back in The Publisher Lab from separate super-secret remote locations. This week they discuss the EU’s delay of their AI chatbot, why Facebook’s traffic is falling and how publishers can combat that, and YouTube’s update that makes it easier to earn money.  Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or ques...

Tyler and Whitney are back in The Publisher Lab and discuss the advancement of AI and how it can help digital publishers. They share their thoughts on Wordpress’s new AI content generator, OpenAI CEO, Sam Altman, announcing that GPT-5 is still not in training, and most SEOs are not impressed with the new Google Search Generative Experience.  Find more episodes and leave podcast feedback and sugges...

Tyler and Whitney return to the Publisher Lab after being out for a few weeks. This week they discuss what you need to know about YouTube’s algorithm in 2023. They also discuss Google Search Generative Experience after it goes live for some users. Lastly, they cover Publishing Trends 2023 report that highlights a decline in traffic.  Find more episodes and leave podcast feedback and suggestions at...

Anthony hosts this week’s Publisher Lab and welcomes Ezoic’s Business Intelligence Analyst, Terrence Timmons. This week they talk about Google’s plans for integrating AI into Search, Performance Max, and Google Ads and how publishers can capitalize on these changes. Also, they cover Google’s announcement of their new Topic Authority System. Lastly, Terrence gives tips and insight on how you can us...

Tyler and Anthony are back this week to discuss the big moves that Google and Microsoft have been making by integrating AI into their products. LinkedIn is overtaking Facebook in content discovery. They also discuss the ad rates rising and how publishers can be big winners by using AI.  Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or q...

Tyler Bishop welcomes Whitney back to the Publisher Lab. This week they discuss how AI is making us rethink what we consider “authentic”. Microsoft unveils a new potential revenue stream for publishers with AI Chat. Also announced at Google I/O, changes are coming to Google Search.  Sign up for our Affiliate Gathering workshop:  https://affiliategathering.com/schedule/ Find more episodes and leave...

Tyler Bishop welcomes Anthony Moore back to the Publisher Lab. This week they discuss Google’s use of factors to determine E-E-A-T and ChatGPT is up against the human experience. YouTube Shorts new advertising capabilities and how publishers can make videos more easily now than ever. Lastly, they discuss the upcoming AI meeting at the White House that top tech CEOs have been called to.  Find more...

Tyler Bishop and Whitney Wright are back this week to discuss the bug/error that caused Meta to heavily overspend past daily spending caps. Also, Google plans to use generative AI to create ads, as well as Google just retired four of its ranking systems.  Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a f...

Tyler Bishop and Whitney Wright are back this week to discuss the results of Google Ad’s tests of their privacy-focused tech. They also follow up on AI legislation to discuss who owns the copyright for AI-generated content and who is responsible for plagiarism caused by AI. Lastly, Google is planning a new search engine while working on new search features using AI. Find more episodes and leave po...

Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s speculation of how search will evolve in the next 10 years, ChatGPT and generative AI are facing legal troubles and how different parts of the world are reacting to AI, and the value of Facebook to publishers. Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment...