The P.T. Entrepreneur Podcast

Ever feel like you're struggling to connect with potential patients or get them to commit, especially in a cash practice? It's not always about what you say, but how you say it. In this episode, I break down the absolute linchpin to successfully influencing people and growing your practice: Confidence and Conviction . It's about truly believing in your ability to get results and projecting that be...

Just got back from hitting the slopes in Colorado and first time really learning to snowboard, and man, talk about a learning curve! Falling on my ass a lot got me thinking about how similar learning this crazy sport is to starting and growing your own practice. In this episode, I break down five big lessons from my snowboarding adventure that directly apply to your business journey. From the impo...

We're diving deep into diagnosing the health of your cash practice and figuring out exactly where things might be going wrong so you can fix the right problems. Too often, we see PTs spinning their wheels, trying a million things without knowing if they're working or even addressing the real bottleneck. Is it getting enough leads? Converting those leads into evaluations? Selling packages effective...

This week, I'm pulling back the curtain with my brother-in-law Brandon, the guy who makes our podcast sound so damn good. He's built a killer side hustle in podcast production, and we're talking about how he did it, the financial freedom it's bringing, and the power of just diving in to learn new skills. Plus, we get into why podcasting is a legit game-changer for building trust and how you can le...

This episode, I'm diving into something I take dead serious:  personal integrity . It's about doing what you say you're going to do, every single time, even when no one's looking. We'll cover why this is a non-negotiable for success in business and life, and how easy it is to lose trust if you drop the ball. 🔑 Key Takeaways: Personal integrity is absolutely foundational for success in business an...

With the end of the year, I've been having some real talks about personal finance. So many of us stress about money, but getting clear on your financial picture is a game changer for stability and peace of mind. I'm laying out a framework, a checklist really, that we use to get a solid handle on our money and build a strong foundation. This stuff is crucial. 🔑 Key Takeaways: Your money mindset ma...

Just got back from a wild trip to Chuck E. Cheese for my son's birthday, and believe it or not, it sparked a big thought about business: gamification. We're diving into how tapping into that natural competitive streak we all have can seriously level up engagement and results, whether it's with your patients, clients, or even your own business goals. It's about making the tough stuff more fun and m...

I'm getting a bit vulnerable and talking about a struggle we've faced with Athlete's Potential: losing our vision. As PTBiz grew, my focus shifted, and the clear direction for our local practice got hazy. It's a tough lesson, but a crucial one about how vital a strong, unwavering vision is for your team, your growth, and keeping that Azimuth pointed right. We're talking about getting back on track...

Today, we're tackling personal development. Stop wishing problems were easier and start seeing those frustrations as your golden ticket to get better. I'm sharing how a tough spot with my son pushed me to grow as a parent, and guess what? It's making me a better business owner too. It's all about facing what you suck at and leveling up, because if things were easy, everyone would do it. 🔑 Key Tak...

Just got back from Disney, and man, it's fascinating how they operate. I soaked up a ton and wanted to share a couple of huge takeaways from their playbook that you can plug straight into your cash practice. We're talking about customer experience on a whole other level. 🔑 Key Takeaways: Disney's obsession with attention to detail is off the charts, right down to themed bathrooms. In your practic...

I'm sharing a couple of stories to break down something crucial: the difference between risk and danger , especially when you're thinking about betting on yourself in business. One story involves a camera guy who risked it all to chase his music dreams, and the other… well, let's just say it involves my father-in-law and a very angry rattlesnake. There's a big lesson here about calculated chances...

A PT student asked what I'd do if I were back in school, gunning for my own cash practice. I'm breaking down the exact steps I'd take to set myself up for success from day one. This episode unpacks the strategic moves I'd make as a PT student aiming for a cash practice. Think getting sales experience as a trainer, building an online client base with digital programming, mastering manual skills for...

Had a patient drop some serious truth bombs on me the other day all about the power of clear communication. We're talking about how spelling out the 'what,' 'why,' and 'what's next' for your patients isn't just good practice, it's how you build a referral machine. If they don't get it, you're losing 'em. This is huge for your clinic and, frankly, any service business. 🔑 Key Takeaways: Crystal cle...

Ever feel like you were sold a different dream in PT school than the reality of 30 patients a day? You're not alone. If you're thinking about a cash practice, or you're already in it and realizing business is a whole other beast, this one's for you. This episode takes us back to a 2019 Q&A with the sharp DPT students at Indiana State. We hit on everything from my jump from Army PT to starting Athl...

I'm diving into something I wish I'd grasped way earlier in my career: the massive power of just talking to your patients. Seriously, sometimes the most profound "treatment" we offer isn't on the table, it's in the conversation. This week, I had a couple of long-term patients where we didn't do any manual work, no exercises. We just talked. And the breakthroughs? Huge. We get so focused on the phy...

I'm laying out a no BS strategy to hit $10,000 a month in revenue by month THREE of your cash practice. Yeah, you heard that right. This isn't theory; it's based on what we've seen work for multiple PTs in our mastermind. I'm breaking down the five common threads these successful early-stage entrepreneurs share. If you're just starting or feel stuck, these are the levers you need to pull. We're ta...

Got a quick one for you today, a little story from a patient encounter that really drives home a point I've been hitting on: you can't fake being an expert in a niche. If you want to be the go-to for golfers, runners, CrossFitters, whatever but you better actually be in that world. I had a patient who runs the wellness side of a big country club. They have in-house PTs and chiros, TPI certified ev...

We're digging into some basic business finance that's super important: profit and revenue. Sounds simple, but it's easy to misunderstand, especially when you're building your own cash practice. Think of solid financial understanding like a killer offensive line in football. They don't score touchdowns, but they stop bad things from happening. Same in business. Knowing your numbers, the difference...

Dropping another nugget from our Mastermind event, and this is a big one I wish someone had told me when I was starting out: earn the right to start a second project. So many of us, myself included early on, get shiny object syndrome. You start your cash practice, and then you're immediately thinking about online courses, digital products, multiple revenue streams. Here's the deal: splitting your...

Still buzzing with excitement and lessons from our recent mastermind event in Atlanta. We're all about tactical, actionable stuff you can implement right away, not just theory. Today, I'm hitting on a big one I saw over and over, especially with newer practice owners: this urge to be a jack-of-all-trades, trying to master multiple niches at once. You're a runner, but you want to be the CrossFit gu...

Joined by Yves and Jerred, a little brain-dead after our two-day live mastermind event here in Atlanta. We just wrapped up and wanted to share some big takeaways while it's fresh. Man, it's incredible to see the growth – from 7 people in 2017 to 68 this year. We're diving into the power of getting the right people in a room, the energy, and the insane brainpower. We talk about the vetting process,...

Got a real talk episode for you today. We all think we're pretty awesome clinicians, right? But what if I told you, you're probably not as awesome as you think you are when it comes to the stuff that really builds a bulletproof practice? Too many of us are chasing new patients, new patients, new patients. That's only 10% of the game. The other 90%? It's your service, your product, the experience y...

I'm tackling a big one: bringing on your first staff PT. This came up with one of our Mastermind members, and it's a hurdle for a lot of practice owners. That first hire is always the scariest, right? The unknown. We're diving into the common fear: "Will I have enough work for them?" and flipping that script. Your new hire isn't just a cost; they're an asset, another rep for your brand, another pe...

Today, we're not just talking business, we're talkin' MATH. Yeah, the marketing math that can make or break your practice when it comes to paid ads. Sick of throwing money at Facebook and hoping for the best? I'm breaking down exactly what numbers you gotta track, cost per lead, show rates, all that good stuff, so you can see if those ads are actually bringing in cash, or just draining your bank a...

So, I jumped on a sales call the other day, something I haven't done in a while, and it got me thinking. That whole "we're one on one" pitch? It's not the magic bullet it used to be. Lots of folks are doing one on one now. If that's your main differentiator, along with "we do dry needling" or "we have BFR," you're heading towards becoming a commodity. And when you're a commodity, it's a race to th...