The P.T. Entrepreneur Podcast

We're diving into TIME today. You think you're busy now? Wait 'til you're really in the thick of it with your own practice or a couple of kids. I'm breaking down how to stop wasting time on stuff that doesn't matter and actually get organized. We'll cover how to track your time honestly, block out what's important, and actually stick to it, so you can get more done and stop feeling so damn overwhe...

I was just down in Chattanooga and hit up Rock City, pretty cool spot. But get this, back in the 1930s, the founder got this place famous by hiring a guy to paint "See Rock City" on 900 BARNS. Nine hundred! Talk about getting your message out there. It really drives home a point: if people don't know who you are, they can't come see you. We gotta be doing our own version of barn painting, constant...

Got inspired by my buddy Shante Cofield to lay out my own entrepreneurial timeline. We're talking about those moments, those people, like Andrew Bennett hitting me with some tough love in PT school, Carrie Store letting me chase my passion in the Army, Kelly Starrett opening my eyes to a new way of thinking, and Jeremy Houser giving me that final nudge. It's wild how these seemingly small interact...

Had a patient come in today, perfect example of what I call the "catch and release" strategy. Two months ago, she chose an in-network clinic over us. We still sent her some helpful shoulder exercises. Guess what? She had a terrible experience, got no better, and today she walked into our office, bought a package, and is super stoked. We're talking about why letting them experience the "other side,...

So, last week a patient told me, unsolicited, that we've created the best healthcare customer experience she's ever had. That's not by accident, people! We've spent a ton of time on this. The cool part? A lot of what makes a killer experience doesn't cost a dime. I'm diving into five simple, super effective ways you can up your game and make your patients feel like a million bucks, whether you're...

End of the year can get a little slow in the cash practice game, but I've got a couple of killer, simple strategies to pump an extra 5 to 20 grand into your business, like, today . We're talking FSA specials and tapping into that programming or nutrition coaching skill set you've got. These are quick wins, leveraging folks who already know, like, and trust you. Let's get that cash flow lookin' hea...

Look, entrepreneurship is a freaking roller coaster. If you think it's all smooth sailing and Bentley's, you're in for a rude awakening. Adversity isn't an "if," it's a "when." Today, we're talking about what to do when things ain't working, when you feel stuck, and when the business is kicking your butt. I'm laying out how to take extreme ownership, embrace the discomfort because that's where gro...

Just wrapped up some quarterly planning with Ashley, and man, it's a game changer. If you're not doing this for your business, you're missing out on serious clarity and growth. We're breaking down how to plan for success by focusing on three key areas: marketing for lead gen, sales and fulfillment, and that all important retention and recurring revenue. Stop just chasing new patients and start bui...

On this episode, we're talking about a game changer: why your practice needs to be about way more than just new patients. We're breaking free from that constant churn and looking at smarter ways to build your business. I dive into why relying only on that new patient treadmill is a stressful way to operate. We explore solid strategies to add other revenue streams using the skills you already have....

We're talking workshops today, one of my favorite topics. If you're not doing them, you should be. But there's one massive mistake I see people making that kills their conversion. The biggest issue? PTs try to teach stuff that's way too complex. You're trying to show how smart you are, but you just end up confusing people. The goal of a workshop isn't to flex your PT knowledge; it's to give people...

Just got back from our staff retreat, and man, it was a game changer. I'm dishing out the three biggest takeaways from our time away that you NEED to hear if you're serious about building a team that actually gives a damn and a practice that crushes it. We're talking real culture, why fun isn't a luxury, and making sure your team knows where the hell the bus is going. 🔑 Key Takeaways: Culture Isn...

Just wrapped up our Blueprint Live Event, and man, my brain is buzzing. We dove deep into what it takes to build a killer cash practice, and I'm pulling out the three biggest gems for you guys. Whether you're just starting or stuck in a rut, this is gold. We saw a lot of new cash practitioners, mostly in that 0 to $8k/month range, trying to break through. We hit sales, marketing, systems, and fina...

Danny Matta here, rollin' in the truck with Jerred and Yves, and we got into a killer discussion about PRICING. It all started with a bottle of whiskey called "Chicken Cock" that was priced way higher than anything else. Made me think, why aren't more of us PTs pricing ourselves like that? Your price says a TON about your practice and what people expect. We're heading to our live event where we se...

Today, I'm talking about something old-school but crucial: your local relationships. It's easy to get sucked into the digital world, but those face-to-face connections are what make your cash practice truly bulletproof. If Facebook disappeared tomorrow, would your business survive? Let's dig into why these "friends" in your community are your best asset. We see it all the time: practitioners get b...

I've got my buddy Jeff Vajay on the show. Jeff's the real deal, running Smart Athlete Physio, a killer cash practice, working with pro tennis players on the ATP tour, AND he's the brain behind PT Everywhere, a software built for folks like us. We dive into how he juggles it all, the power of niching down, and the journey of building a software company from a clinician's perspective. Super insightf...

I'm headed to the clinic, and I want to drop two quick efficiency bombs on you that I've been seeing a lot of new biz owners struggle with. If you're under that $10k/month mark, these are game changers. We're talking energy management and stop trying to wear all the damn hats at once. 🔑 Key Takeaways: Master Your Energy, Not Just Your Time: Figure out when you're most mentally sharp for business-...

I wanted to rap about the state of insurance in our world. Seeing more and more insurance-based practices looking to add cash services, and it's no surprise. Reimbursements are down, deductibles are up. If you're building a cash practice, you're already ahead of the curve. Over the last 10 years, insurance has been paying us LESS. So, practices are either cramming more patients in, burning out sta...

Today, I'm talking about the speed of learning in business and why going it alone is usually the SLOW, painful route. I've got the scars to prove it from my early days with health, relationships, almost tanking the business. You don't have to make the same mistakes. When I started, I ignored advice to get a coach. Thought I could DIY it. Big mistake. It led to burnout, strained relationships, and...

Ever find yourself scrolling social media, looking at what other PTs are doing and feeling like crap about your own progress? Yeah, we've all been there. Today, I'm diving into a topic that's a personal one for me and a massive roadblock for so many: comparison. It's the ultimate joy-killer and a huge waste of your most precious resource, time. I've been a competitive guy my whole life, always loo...

Got a quick hitter for you today, something actionable you can use right now. I'm talking about SPEED. Speed of implementation, speed of testing, speed of getting shit done instead of just dreaming about it. I see so many people get stuck in "perfection paralysis." Don't be that person. After a bunch of calls today with folks looking to level up their biz, one thing is crystal clear: the ones who...

I've got a story for you. Met a guy today becoming a cardiothoracic surgeon with 20 YEARS of education and training, working 100+ hour weeks for like $14 an hour. It blew my mind and got me thinking hard about PATIENCE. It's a superpower, and the lack of it can absolutely wreck your career and your business. This ties into something my buddy Brett Bartholomew said about the lack of patience in our...

Today, I'm diving into a touchy but crucial topic: MONEY. And more specifically, how your own hangups with it might be sabotaging your practice's success. Had a chat with a staff member recently that really highlighted this. This staffer couldn't understand why a patient wouldn't pay $200 to fix their shoulder, saying they couldn't afford it. But this same staffer will drop $300 − $400 on a functi...

Tired of chasing new patients with complicated digital ads that don't convert? I get it. Especially when you're starting out, you need organic, real ways to get people in the door. Forget the high-tech stuff for now; let's talk about three low-tech, high-impact strategies that flat-out work. They take your time and require you to actually talk to humans, but they build a solid foundation. Early on...

Had a killer conversation recently with Toko Nguyen from the Institute of Athlete Regeneration, and it got me thinking hard about something crucial: CHASING CLINICAL EXCELLENCE. He dropped a truth bomb: "If you're really that good, you're going to have a wait list." Man, that hit home. Early in my career, I was obsessed with being the best clinician. And you know what? That's what fueled our initi...

I've got Michael Lau from The Prehab Guys in the house! He's in town teaching a BFR course, and we're chopping it up about taking the road less traveled after PT school. Forget the "wait 10 years" advice; Michael and his partners started The Prehab Guys in their second year of DPT school and haven't missed a single day of posting content since. We're talking consistency, building a platform, and t...