Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Author
Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
EP284 | From Special Operations To Private Practice With Doug Kechijian 14.04.2020 1:01:23
This week, I finally got to sit down with my buddy Doug Kechijian . You might remember him from some heated Twitter debates back in the day, but today we dive deep into his awesome story. Doug's a cofounder of Resilient Performance Physical Therapy up in New York City, but he's currently riding out the pandemic storm in Massachusetts. We get into his unique background going from pre med to joinin...
EP283 | If You're Going To Fail, Fail Fast 09.04.2020 19:40
Going live solo today right before hitting the garage gym. I wanted to share a really important lesson, learned the hard way this past week through a bit of trial and, honestly, error in our local practice. With seeing people in person being tough right now, everyone's looking at online options like telehealth. But let's be real, there's often resistance. We found just telling people "we're switch...
EP282 | How To Use A Local Podcast To Grow Your Cash Practice With Aimee Bailey 07.04.2020 42:36
This week, I'm chatting with Aimee Bailey , owner of Terra Lotus, doing business as The Pelvic Yogi out in Nashville. Aimee's got a cash practice, is a yoga practitioner, and importantly for this chat, she hosts her own local podcast. We got connected through Brandon, who manages both our podcasts, and I was fascinated to hear how she's leveraging that local podcast medium. We dive into how she'...
EP281 | What To Focus On Right Now (Part II) 02.04.2020 16:36
Look, maybe you can't see people in person right now. That's tough. But here's the deal: this situation presents a massive opportunity. People are stuck at home, maybe feeling lost, maybe drowning themselves in Netflix and Ben & Jerry's. This episode is about how YOU can step in. We're diving into how to reframe this time as a golden opportunity for people to finally work on their health: movement...
EP280 | The Keys To Success In Clinic and Your Business With Toko Nguyen 31.03.2020 38:58
Man, I finally got the chance to sit down and talk shop with someone I have a ton of respect for, Toko Nguyen from the Institute of Athletic Regeneration (IAR) down in Houston. You might know IAR from their con ed, residencies, or fellowships. I know when we get an IAR fellow in our Mastermind wanting to start a practice, it's like shooting fish in a barrel because their clinical skills are just...
EP279 | What To Focus On Now 26.03.2020 9:36
Got extra time on your hands with the current situation? Don't waste it. This episode dives into why focusing on lead generation right now is crucial. Learn actionable strategies to build your pipeline and come back stronger than ever when things pick back up. 🔑 Key Takeaways: Use downtime to focus intensely on lead generation for future growth. Provide value upfront through free calls, content (...
EP278 | My Take On The Pandemic And 4 Books To Help You Get Through It 23.03.2020 22:49
Look, we're in the middle of some serious disruption with this global pandemic. Fear and uncertainty are high, I get it. But this isn't the time to freeze up or hide. In this episode, I'm giving you some straight talk, drawing on lessons from the military and running businesses through tough times. We cover how to maintain structure, lead or follow effectively, focus your energy where it counts, a...
EP277 | How Should You Pay Yourself 19.03.2020 13:39
Got a great question from the PT Entrepreneurs Facebook group about how to actually pay yourself when you're the boss, especially in a cash practice. It's a common question, and getting it wrong can cost you big time. We dive into the differences between structures like LLCs and S Corps, talk about the concept of a "reasonable salary" versus distributions, and why payroll taxes matter. I explain w...
EP276 | Simplifying The Sales Process 17.03.2020 27:42
Today we're diving deep into SALES. Yeah, I know, maybe sounds weird to love sales, but mastering this is the linchpin for actually helping people and building a successful practice. It's not about tricking anyone; it's about clear communication and understanding the psychology behind decisions. We break down why selling is crucial for patient commitment and outcomes and when people pay, they pay...
EP275 | Dramatically Increase Your Value By Anchoring With A Story 12.03.2020 10:17
Today, let's talk sales, specifically how powerful storytelling can be. It's not just for kids selling paper telescopes (like my son Jack learned!), it's a vital skill for us as clinicians. People connect with stories way more than features. When you frame your service within a relevant patient story, you help potential patients visualize themselves achieving the same success. You become the guide...
EP274 | How To Pay Off 180K In Debt And Build A Multiple 6 Figure Cash Practice All In 5 Years With Jeff Bitter 10.03.2020 47:03
Today I'm stoked to have my buddy Jeff Bitter from CustomFit Concierge Medicine and Health on the show. Jeff's got an incredible story, digging out of a massive $175k student debt hole in about four years using Dave Ramsey principles, then immediately launching his cash practice. We dive into how tackling that debt head on gave him the foundation and confidence to bet on himself. He shares the jou...
EP273 | The Top 3 Areas To Improve How Much Money You Keep 05.03.2020 12:57
Had a chat with a student recently about getting their personal finances straight, especially with student loans looming and dreams of starting a practice. It reminded me how critical it is to get control of your spending early on. It ain't always fun, but it sets the foundation. Today, I'm breaking down the three biggest areas where you can slash expenses without totally sacrificing your life: Fo...
EP272 | CSM 2020 Review With Yves Gege 03.03.2020 39:31
I was joined by Yves early this morning. We're recapping our quick trip out to Denver for CSM, well, kinda. We skipped most of the conference but hosted a killer happy hour and hit the slopes in Breck. It was awesome connecting face to face with listeners, mastermind members, and students. We noticed a big trend: younger clinicians are way less afraid to jump into their own thing right out of scho...
EP271 | Questions From An 8 Year Old That Can Change Your Life 27.02.2020 15:36
My son hit me with a deep question this morning: "Dad, if money is just paper, why is it valuable?" Good question, right? It's valuable because we agree it is. That got me thinking how many other things in our lives, especially our own limitations, are just things we've agreed are true, often because of the people around us? Today, we're digging into mindset. Those boundaries you think you have?...
EP270 | How To Double Your Revenue With This One Addition 25.02.2020 33:33
Got back from CSM and noticed a big gap many practice owners have: focusing only on new patients. Today, we're diving deep into continuity options and the key to stable recurring revenue and a less stressful business. I'll break down three powerful ways to keep clients engaged long term, boosting your bottom line and their results. 🔑 Key Takeaways: Recurring revenue through continuity options st...
EP269 | Your Limitations Will Follow You So You Better Work On Them 20.02.2020 16:22
Ever feel like you're hitting a wall trying to sell your services? Maybe you think switching things up, like going digital instead of sticking with in-person, will solve the problem. I recently chatted with one of our mastermind members who felt exactly that, struggling with price objections and lacking confidence. But here's the raw truth: your limitations, especially around confidence and commun...
EP268 | How To Expedite Clinical Excellence With Jared Cooper 18.02.2020 59:12
This week, I got to flip the script and interview my buddy Jared Cooper, who actually just interviewed me on his own show, the Physio Mission Podcast. Jared's a PT entrepreneur running both a brick-and-mortar practice, Moment Physical Therapy in New Jersey, and a digital business, Physio Secrets , teaching clinical skills. We dive into how he balances it all, his journey from martial arts and fil...
EP267 | One Hack To Take Better Care Of Yourself 13.02.2020 14:16
On this episode, I'm diving into something super important but easy to overlook when you love what you do: taking care of yourself. It's easy to get addicted to the progress and the work, especially when you're passionate about building your practice. But that passion can lead straight to burnout if you're not careful. I share my own struggles with hitting a wall, how multitasking crushed my nervo...
EP266 | A Different View On Financial Freedom With Jerred Moon 11.02.2020 51:38
Had one of my business partners, Jerred Moon , join me on the PT Entrepreneur Podcast today. We planned to talk digital content, but took a hard left turn into something just as critical: getting your personal finances dialed in as an entrepreneur. Jerred shared his awesome journey from Air Force fighter pilot to successful online fitness coach (check out Garage Gym Athlete!), including how he cr...
EP265 | The Two Ways To Get Rid Of Debt 06.02.2020 18:18
Today, we're tackling a beast: student debt. It sucks, it's stressful, and it holds too many PTs back. I get it, I've been there. I break down the two main paths to crush that debt: the slow-burn sacrifice method (like Dave Ramsey's snowball) and the faster, more powerful way dramatically increasing your income by betting on yourself. Listen, the fastest way to get rid of your debt isn't just scri...
EP264 | Creating Moments With Ashley Matta 04.02.2020 26:30
I've got my awesome wife Ashley joining me (and Big Head Ted, our dog). We're diving into a book that really hit home for both of us: "The Power of Moments" by the Heath brothers. We chat about how creating specific, memorable positive experiences not just everyday stuff, can make a huge difference for your patients, your staff, and even your family. Think turning a negative situation into a win,...
EP263 | Earn The Right To Go Online 30.01.2020 13:19
Dropping some truth today about the rush to build digital products. Everyone wants that leveraged online income, but too many people skip the most crucial step: actually working with people face to face first. I'm talking about earning the right to go online. You can't effectively solve problems for the masses digitally if you haven't put in the time understanding those problems and honing your so...
EP262 | How To Deal With Setbacks In Your Business 28.01.2020 41:54
We're tackling a big one today: what do you do when the game changes? Specifically, we dive into a question from the Facebook group about hospitals buying up ortho practices and keeping PT referrals internal. It feels sketchy, maybe illegal, but more importantly, how do you deal with it? Instead of getting mad, we break down why this happens and how to reframe it as an opportunity. It's about taki...
EP261 | How To Reframe Your Issues With Money 23.01.2020 10:41
Quick thought for you today inspired by a chat I had with a neighbor. We were looking at a house for sale, and she wondered aloud how anyone could afford such an expensive place. It reminded me of the difference between asking "How could anyone afford that?" versus "What does that person do to afford that?" It's about shifting from a scarcity mindset to one of curiosity and abundance. Instead of j...
EP260 | The State Of Physio In 2020 With Jerry Durham 21.01.2020 32:37
This episode of the PT Entrepreneur Podcast is a little different as I'm actually the one being interviewed! The great Jerry Durham had me on his show to talk about the state of physical therapy business back in 2020. We dive into the potential within our profession, the critical need for business, sales, and marketing skills, my journey starting Athlete's Potential, and how we now help other PTs...
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