Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Author
Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Ep535 | Why You Need To Be A Human Body Consultant 08.09.2022 18:48
Back when I first started Athletes' Potential, I had to learn how to tell people what I did. People generally thought physical therapy was just something their grandma would go through after a hip replacement. We all know it is much more than that, and you must be good at communicating this to people if you want to be successful. We are human body consultants that help people move better, get out...
Ep534 | How To Be An Amazing Clinician Fast With Andy Chen 06.09.2022 1:06:32
It has been a while since I have had the chance to sit down and have a conversation with a very smart person within our industry and today I was lucky enough to be joined by one of our Mastermind Members, Andy Chen! Andy is really hitting his stride right now as a business owner along with his fiance and we get to check in with him to see how things are going at his practice, Moment Physical Thera...
Ep533 | Marketing Lessons From The Music Industry 01.09.2022 10:17
Today's episode has to do with the unsung hero of your content and your marketing and that is messaging. When you take a look at musicians and the music industry, they do such a good job of communicating who they are through their lyrics. This is something you should be doing through your content every time. Enjoy! Mistakes made in our marketing messaging Aligning your messaging with who you are H...
Ep532 | Are Cash Practices Greedy? 30.08.2022 30:57
Something I wanted to address this week is 'Are Cash Practices Greedy'? This stems from a recent conversation with a newer clinician at our former practice, Athletes' Potential. As entrepreneurs and business owners, we have a chance to pave the path for many other clinicians who deserve to get back to the things they love and provide the care they know others need. Enjoy! Being a consultant for th...
Ep531 | How To Organize Your Content 25.08.2022 11:17
Many of us know we should be creating content on who you are and what you do, but it is such a broad topic that it can become a bit convoluted. Where do we start, what should be the ad creative, and how often should I change this up? These are common questions you might be asking yourself when it comes to getting out your content and today I wanted to help you gather your thoughts on this. Enjoy!...
Ep530 | Why We Sold Our Practice 23.08.2022 34:08
Today, I sit down with my amazing wife Ashley to discuss why we sold our practice, Athletes' Potential. This was a big step in our entrepreneurial journey and I wanted to have her on to share with you all how we got here. This may be the goal with some when starting your practice and we hope this episode lets you know if you have a clear vision, you can follow the same path. Enjoy! Seizing the opp...
Ep529 | Speed Is King 18.08.2022 15:52
When I started the company Physical Therapy Biz, I knew I wanted to help as many clinicians as I could that operate as a cash-based or hybrid clinic. We recently took on a private equity company to help us accomplish this in a much shorter time frame. Their support and expertise in building an education company is something that benefits us but it also will benefit many of you listening. Today, I...
Ep528 | Jarod Carter Re-Cast Interview 16.08.2022 49:41
This week, we bring you another re-casted interview from 2017 with Jarod Carter! If you are a P.T. and don't know Jarod, then go check out his podcast Cash Based Physical Therapy. It is one of the most incredible resources for P.T.'s on the planet and definitely helped me when I started. Beyond hosting a podcast and running a website dedicated to Cash-Based Physical Therapy Jarod also owns his own...
Ep527 | What's Worse, Regret or Failure? 11.08.2022 15:17
I recently had a conversation with a friend of mine who is in the process of making a career change. We mainly chatted about change and how challenging this can be for someone. It doesn't all happen at once but if you work on the right things, you will build momentum and smoothly make that transition. Enjoy! Being honest with yourself and admitting you don't like what you are doing The pain of reg...
Ep526 | Current Cash Practice Trends 09.08.2022 38:44
In today's episode, I wanted to share with you all some of the trends that I am seeing right now in the world of cash practices. I get to see a lot of what is happening at the tip of the spear when it comes to these practices by having the opportunity to work with so many great business owners. I hope you enjoy this information! Clinicians are opening businesses earlier in their careers The scary...
Ep525 | What I Learned From An Old Notebook 04.08.2022 11:16
Today, I wanted to share the importance of writing things down with pen and paper. It is a great way to organize your thoughts and then be able to look back at them and compare them to what actually took place. If you are not already doing this, start now! I want you to be able to look back on what your vision and goals are. Enjoy! Revisiting my notebook and what I learned Reminding yourself of go...
Ep524 | Kelly Starrett Re-Cast Interview 02.08.2022 57:21
Today's episode comes from an interview I did with Kelly Starrett in August of 2017. Kelly Starrett & his wife Juliet are responsible for starting a movement that had radically changed how people & practitioners think about movement & athletic performance. Danny sits down with Kelly Starrett to talk about hanging your own P.T. practice shingle and how to do it successfully! Head to the link below...
Ep523 | One Tweak To Sell Bigger Packages 28.07.2022 12:02
When we look at the businesses that we work with, they tend to have a single visit rate and a package rate. Selling packages is a great way to get people to commit to a plan of care. Today, I am giving you a way to sell bigger packages that will generate more revenue for your practice. Enjoy! Knowing your average visit rate Looking at things from the consumer's point of view Increasing lifetime va...
Ep522 | Is A Cash Practice Actually A Good Opportunity 26.07.2022 31:52
In today's episode, I dive into the opportunities that we have with owning a hybrid or cash practice in today's market. There are benefits and limitations to these opportunities that I wanted to address in this episode. Enjoy! The 4 variables of any business venture The more scale you have, the less stability there is Opportunity matching up with skillset Head to the link below to participate in o...
Ep521 | Why You Need Both Care And Candor 21.07.2022 13:53
Today, we are discussing the importance of being a better leader in business. This came up in a conversation at a recent Mastermind event that I attended and it comes down to having the right mixture of care and candor. I'll explain what this means to me and why it was so impactful to hear. Enjoy! Having the ability to be direct with someone Giving your employees very specific standards Ask yourse...
Ep520 | Ashley Matta Re-Cast Interview 19.07.2022 42:58
Today's episode comes from December of 2017. It was one of the very first P.T. Entrepreneur Podcast episodes and my wife and I had been working on our practice for about 3.5 years to that point. This episode is great for anyone that is in business with their spouse or someone that is close to them. Enjoy! Understanding the roles you both should play Knowing if and when you should work with your sp...
Ep519 | A Simple Structure For Scale 14.07.2022 11:59
Today, we're talking about a very simple structure to follow for growth and scale. This comes from a presentation from a CEO of a business consulting company that I was recently able to be in attendance. You have to keep it super simple and focus on the three areas that I go over in this podcast. Enjoy! 3 divisions of your company Knowing when to hire Create a loose organization chart Head to the...
Ep518 | The Real Power Of Mastermind Groups 12.07.2022 27:09
Why would someone want to be a part of a mastermind group? What is the value in it? Simply put, it's just a group of people that get together, share what is working in their field, and try to move forward. That is it in a nutshell, but I wanted to dive a little deeper into the real power of a mastermind group. Enjoy! Plugging in proven systems Paying to keep the wrong people out The massive compou...
Ep517 | Google vs Facebook Ads Right Now 07.07.2022 14:15
Today's episode revolves around digital marketing and how I think you should approach this within your business. This is a topic I have touched on in the past, but I wanted to revisit it because these digital marketing advertising platforms are constantly changing which can make it a bit challenging if you are unprepared. Enjoy! Organic vs. paid The key main differences between Google vs Facebook...
Ep516 | Megan Brown Re-Cast Interview 05.07.2022 1:05:19
Today's episode is a re-casted interview I did with Megan Brown back in 2018. A lot of our older episodes no longer show in the podcast feed so I wanted to revisit them and give new listeners a chance to hear these. While listening to this episode, think about how much the profession has changed and evolved in such a short amount of time. Megan is our guest presenter at our upcoming Mastermind Liv...
Ep515 | What To Do During Slow Seasons 30.06.2022 11:22
Today's episode is somewhat of a tactical one, and it's how to handle the slow seasons you may experience within your practice. At one point or another, you're going to deal with this. It tends to be affected by the region you are in. Enjoy! What region are you in Communicating what may be the slow months to your staff Focus on the work, not the outcome Head to the link below to participate in our...
Ep514 | 4 Big Lessons From Attending A Mastermind Event 28.06.2022 43:10
Recently, I was an attendee of a Mastermind group and today I wanted to share some lessons that I learned from attending this event. I have been a part of different Mastermind groups over the past seven years, but this was the first live event I have attended. Enjoy! Nothing more transformational than in-person experiences Relationships are a long game Trust is gained in drops and lost in buckets...
Ep513 | The Power Of Your Purpose 23.06.2022 20:12
Do you ever question why are you doing what you are doing? Why take the additional risks? Is it all worth it? Today, I wanted to reassure you that you are taking the right steps to get where you want to be. The moment you lose your purpose, you enter dangerous waters. Enjoy! Clients must understand your purpose Getting past your ego The power in overcoming your anxieties Head to the link below to...
Ep512 | The Benefits of Business + Real Estate 21.06.2022 51:01
Today, my business partner, Jerred Moon, is joining me to discuss the combination of business and real estate. A great way to secure long-term financial security is to combine the two, but this also requires understanding how they can work together. Enjoy! Learning to make enough money before investing Making net-worth decisions The more leveraged you are, the more risk you have Head to the link b...
Ep511 | One Cool Email Marketing Technique Working Now 16.06.2022 12:56
Today, we are talking about e-mail tactics and it's something you can start doing today. It takes a little more effort but the return for your practice can be substantial! Enjoy. Leveraging your client wins Structuring the framework of your e-mails Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply PT Ev...
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