The Property Management Podcast with That Property Mum

Have you ever felt like you're doing all the right things in your business – listing, leasing, managing – yet still feel invisible in a crowded market? Let me tell you a secret... It’s not just about being good at what you do – it’s about letting people see the magic that makes you different. In this episode, we’re talking about something that can truly transform your career and your business – pe...

When I first heard about AI, I felt completely overwhelmed. Every day there seemed to be a new app, a new term to learn, and everyone was suddenly talking about robots replacing us. I remember opening ChatGPT for the first time, full of curiosity, only to close it 30 seconds later thinking, nope, too hard. Fast forward to now, and I honestly can’t imagine running my property management business wi...

Let’s talk about standing out in property management… because blending in? That’s so last year. If you’ve ever wondered how to build a personal brand that actually attracts clients (instead of chasing them), then you’re going to love this. Authenticity is the new marketing strategy, and when you show up as the real you, magic happens–hello trust, engagement, and loyal clients who rave about you. T...

If you’re constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too. When I first started in real estate, everything relied on me,  if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realis...

SEO has always felt like this mysterious digital code I wasn’t quite sure how to crack – and if you’re anything like me, you might feel the same. As women juggling careers, families, and running a business, we don’t exactly have time to decipher algorithms! That’s why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the...

So many real estate business owners have believed that working hard would be enough, showing up every day, managing properties, and looking after clients. But what happens when the online world doesn’t even know you exist? In this episode, I’m talking about a reality that a lot of business owners are starting to face. If Google and AI can’t find you, your clients can’t either. Things have shi...

Every property manager knows the dread of that maintenance request that lands late on a Friday afternoon, the leaky tap that turns into a flood, the broken fence that’s been “in progress” for 6 months, or the tenant complaint that snowballs into a claim against your agency. Investors expect fast, cost effective solutions.  Tenants want safety and comfort restored. Trades need clear instructio...

The market is more crowded than ever. But it’s not the loudest voices that win, it’s the most authentic. A brand built on real stories, genuine connection, and aligned values creates trust before the first conversation even happens. This episode is a little uncomfortable but it’s also the truth that changed everything for me. No one’s choosing you because your brand looks like everyone else’s. I u...

In this heartfelt episode of the Property Management Podcast, I opened up about some of the personal and professional struggles I’ve been facing lately. From experiencing work breakdowns to navigating unexpected health scares, it’s been a season that’s tested my resilience in ways I didn’t anticipate. Balancing the demands of running a business while still showing up for my family has felt overwhe...

Property management leadership has never been more demanding, but it’s also never been more rewarding. When leaders focus on clarity, communication, and care, they don’t just reduce turnover; they build teams who feel valued, trusted and motivated to grow. In this episode I chat with Rachel Atkin who is a respected property management leader with more than 20 years’ experience in real estate. As t...

AI isn’t here to replace your voice–it’s here to help you amplify it. As someone juggling the day-to-day chaos of property management and running a business, I know how easy it is to let marketing slide to the bottom of your to-do list. That’s why I’m such a big fan of using tools like ChatGPT as a content creation assistant, not a copy-and-paste robot. When you combine the power of AI with your u...

As we head into the final quarter of the year, it’s the perfect time to reflect on what really drives growth in property management. And one of the most powerful, yet often overlooked, tools is data. Data isn’t just numbers on a screen, it tells you where to focus your time, which owners or suburbs are ripe for growth, and what matters most to your landlords and investors. The challenge is that ma...

Ready to finish the year with intention instead of exhaustion? The last 90 days of the year can often feel like a mad dash to the finish line—but what if you flipped the script and used this time to get ahead, instead of just getting by? I’m introducing a game-changing approach designed specifically for women in property management who are craving structure, motivation, and results in Q4. With a c...

Marketing doesn’t have to feel overwhelming or like you’re constantly chasing the next big thing. What I’ve learned–and what I often share with my coaching clients–is that business growth is cyclical, not always linear. Some months are booming, others are quieter, and that’s completely normal. What truly moves the needle is showing up consistently, with intentional marketing that speaks to the rig...

When I first started in property management, things felt very different to how they do today. You didn’t really connect with the agency down the road, and you certainly didn’t sit down with other property managers for a coffee and a chat. Everyone was guarding their rent rolls, and it was more about competing than sharing. The problem is, working that way can feel pretty lonely. Property managemen...

If you’ve ever reached a point in your career where everything looked good on the outside but felt completely misaligned on the inside, you’re not alone. For many high performers, there comes a moment when the work no longer feeds your values, and the question becomes: do I keep climbing this ladder, or do I start again somewhere new? In this episode I chat with Claire, CEO of Hands Across The Wat...

After 15 years in the real estate game, I’ve officially closed a massive chapter—selling off the last of my rent roll. It’s been a bittersweet moment, filled with reflection and gratitude. This milestone sparked some big conversations, and in true “That Property Mum” style, I knew it was the perfect time to talk about something many of us shy away from—digital marketing funnels. Yep, the not-so-se...

If you’ve ever felt like real estate was taking more out of you than it was giving back, you’re not alone. Long hours, constant pressure, and the never ending chase for results can leave even the most driven people running on empty. Burnout creeps in quietly, and before you know it, your health, relationships, and love for the job start to suffer. But what if there was another way? What if success...

I’ve been reflecting a lot on how overwhelming social media can feel when you’re running a property management or real estate business. There are so many platforms, each with its own quirks and audience expectations, that it’s easy to feel like you’re chasing your tail. That’s why I’ve learned to simplify the process by focusing only on the platforms that make the most sense for my audience and my...

Some moments in life stop us in our tracks. Whether it’s a personal challenge, a career crossroad, or a world event that shakes everything we know and it can make us ask:  how do we keep moving forward? How do we not only survive the experience but find a way to create meaning, positive impact and legacy from it? In difficult times, it’s often the response that can leave the biggest mark. The...

In this episode of "The Property Management Podcast," I dive into the power of viral videos and how property managers can leverage them to boost brand exposure. I explain what it really means for a video to go viral, why it’s so impactful, and the long-term benefits of reaching a larger audience. With social media constantly evolving, creating viral content can be a game-changer for growing your b...

Every now and then, you meet someone who’s done more than just survive in Real Estate, they’ve actually lived it. The late nights, broken leases, staff dramas, tight margins, economic downturns, and all the tech changes. But also, the client wins, the lifelong friendships, the properties that became portfolios, the businesses that became careers, the careers that turned into legacies. This episode...

In this episode of The Property Management Podcast, I’m diving into one of my absolute favourite game-changers–automation. If you’ve ever felt buried under repetitive admin, chasing rent arrears, or trying to stay on top of maintenance requests and lease dates, this episode is for you. Unpack how automating those time-consuming tasks can transform your business, save your sanity, and give you back...

It’s easy to think legal dramas only happen to other people. You’re busy juggling tenants, trades, inspections, owners and there’s no time to worry about something like litigation.  BUT the biggest legal risks in property management often don’t come from dramatic incidents. They come from the quiet things, the vague termination letter, the maintenance request that gets lost in the shuffle, th...

In this episode of the Property Management Podcast, I dive into the power of Facebook Lead Ads and how they can completely transform your approach to generating leads in property management and real estate. I break down the benefits of hyper-targeted advertising, automated lead collection, and proven follow-up strategies that turn clicks into clients. Whether you’re new to Facebook Ads or looking...