Helene Parker and Co-host: Manuela Cortes

The Programmatic Digest

Business EN ↓ 223 episodes

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Author

Helene Parker and Co-host: Manuela Cortes

Episodes

94. The Cookieless Future 02.08.2022 35:59

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you...

93. What Do S.P.O and D.E.I have in common? 26.07.2022 30:37

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion)....

S1. La formación de nuevos talentos en Programmatic 22.07.2022 24:58

92. How Canela Media Reaches Latin Audience Authentically 19.07.2022 35:20

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel's Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming...

91. Introducing The Programmatic Digest Podcast en Español 13.07.2022 5:41

90. Being A Project Manager in the Programmatic Industry 12.07.2022 45:06

We welcome Alexus Smith of IAB to the Sensei's corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today's episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry. Timestamp: 01:26 - Alexus' Introduction 03:38 -...

89. Identity Solutions and the Current State of the Programmatic Industry 05.07.2022 54:37

We welcome Eric Wheeler of 33Across, Inc. to the Sensei's corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today's episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising....

88. How to Get Started as a Programmatic Media Trader 28.06.2022 40:04

We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey. Tim...

87. Knowing Your Value as a Marketer 21.06.2022 39:26

We welcome Eric Elliot of VIP Marketing to the Sensei's corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it's time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing y...

86. How to Scale Your First-Party Data Strategy 14.06.2022 42:18

We welcome Josh Perlstein of Response Media to the Sensei's Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale . In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company tha...

85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways 07.06.2022 50:55

84. The Importance of DEI and Networking In Programmatic Media With TWIPN 12.05.2022 56:52

83. Creating Sanity For Marketers In The Cookiepocalypse 12.05.2022 37:00

82. Where and How To Find Programmatic Talent 21.04.2022

This episode was so good, we just had to repost! Originally aired in Q4 2021, we welcomed back Brian Dolan, CEO and founder of WorkReduce (and our sponsor) and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital...

81. Looking To Adopt Programmatic Ad-Tech? 12.04.2022 46:10

This podcast was made in partnership with WorkReduce Guest Information: Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - W...

80. Deep Learning with Jeremy Fain 05.04.2022 50:04

79. Reach And Frequency Course Lesson: What, How, and Why Ad Exchanges 29.03.2022 24:39

This podcast was made in partnership with WorkReduce Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Link...

78. Digital Audio with Christina Franciosi 22.03.2022 56:44

This podcast was made in partnership with WorkReduce Guest Information: Christina Franciosi - LinkedIn Magnite - LinkedIn | Website Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram ...

77. How Canela Media Reach Latin Audience Authentically 15.03.2022 35:20

This podcast was made in partnership with WorkReduce Guest Information: Isabel Rafferty Zavala - LinkedIn Canela Media - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Nia...

76. Kathleen Booth Shares Success And Lessons In Her Leadership Journey 09.03.2022 38:26

In this week's episode, we chat with the incomparable Kathleen Booth about her journey in marketing. She gives some major gems about her wins and opportunities to grow. The career lessons she shared are so authentic and we know it will inspire our listeners and YouTube viewers as much as it did us. "Look to surround yourself with people that will allow you to be you and will support you" - Kathl...

75. Psychological Safety In The Programmatic Industry Video 02.03.2022 50:35

This episode was made in partnership with WorkReduce Shownotes We are super excited to throw it back to when we had Ali Manning in the Sensei's Corner! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. In the episode, we talk about psychological safety in the programmatic industry. We start off the conversation by discussing tools to prevent burnout....

74. Introducing The Reach & Frequency Course 24.02.2022 25:23

This podcast was made in partnership with WorkReduce Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accept...

73. Permission.IO - The First Crypto Reward DSP 15.02.2022 32:40

This podcast was made in partnership with WorkReduce Guest Information: Charlie Silver- LinkedIn Permission. IO - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website...

72. The Open Internet Will Never Be The Same 08.02.2022 32:15

71. Why You Need FouAnalytics? 01.02.2022 31:55

Guest Information: Dr. Augustine Fou - LinkedIn Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now ac...