The Programmatic Digest

In the Sensei's Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today's episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects...

This week we are excited to welcome Julio Monzon to the Sensei's Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully.   Timestamp: 00:01:17 - Who is Julio Monzon 00:02:53 - Company cultu...

We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey.  Tim...

Who wouldn't want their work to be the best quality, right? So in this episode, I'll talk about the importance of QA and what to do during the holidays.    Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being on the same page when it comes to deliverables  00:09:23 - How to setup QA 00:14:21...

In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team's workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape.  Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has HIFI been around, and where did that name come from? 00:06:30 - Hunter Young's definition of...

En este episodio invitamos a Felipe Lewis, experto en el área de CSM y founder de la comunidad más grande de habla hispana. Logramos tocar puntos super interesantes sobre el "customer journey" así como algunos skills requeridos para dedicarse a esta profesión, que está en boga.  Comunidad CSM en Español

En este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da un overview bastante amplio del estadío del formato en la región

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.    Timestamp: 00:01:55 - Who is Carlos 00:03:59 - Carlos' first role in the programmatic space 00:06:09 - Carlos' day-to-day life 00:08:21 - The importance of experimenting when it comes to programmatic activat...

Kinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that's perfect for people from different levels, may you be a beginner or in the leadership team.    Timestamp: 00:00:54 - Who is Kinga Incze 00:04:32 -Biggest thing about the Mediaspace Global Community 00:06:35 - Top 3 takeaways from the...

Pedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry.   Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know diDNA from the inside 00:02:51 - CTV and Adtech Innovation 00:08:52 - Pedro's experience being a publisher 00:15...

The programmatic field can be overwhelming and confusing at first. That's why we have Brandon Pollard in this episode to share his experience and expertise for people who'd love to get into programmatic but don't know where to start.   00:01:16 - Who is Brandon Pollard 00:05:35 - 3 important tips for people who are getting started in the programmatic world 00:13:58 - Getting to know Kortx from the...

Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional.  Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents' firs...

S5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportunidades de extensión. Por último nos comparten una oferta especial para acceder al waitlist de su curso de...

Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast. Timestamp: 00:00:54 - Getting to know Michelle Ngome and her business 00:05:24 - Pivoting in the business despi...

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.    Timestamp : 00:00:58 - Who is Carlos 00:03:02 - Carlos' first role in the programmatic space 00:05:12 - Carlos' day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activa...

Genevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way. Timestamp : 00:01:02 - Who is Gen Braine 00:01:58 - Gen Braine's journey 00:03:04 - Gen Braine's day-to-day in TPA 00:06:12 - Training for the programmatic field 00:11:08 - Learning the industry...

It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey.   Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:...

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We welcome Mike Woods of Affinity Solutions to the Sensei's corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today's episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

We welcome Sara Polli of Hearts & Science to the Sensei's corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today's episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.  Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah's Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals a...

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei's corner. Therran is the Vice President of Data and Technology at Essence Global. In today's episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the ind...

Running a programmatic team is anything but automated. Let's define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, i...