Helene Parker and Co-host: Manuela Cortes

The Programmatic Digest

Business EN ↓ 241 episodes

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Be sure to visit the podcast's website and support the creator: programmaticdigest.com

Author

Helene Parker and Co-host: Manuela Cortes

Episodes

88. How to Get Started as a Programmatic Media Trader 28.06.2022 40:04

We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey. Tim...

87. Knowing Your Value as a Marketer 21.06.2022 39:26

We welcome Eric Elliot of VIP Marketing to the Sensei's corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it's time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing y...

86. How to Scale Your First-Party Data Strategy 14.06.2022 42:18

We welcome Josh Perlstein of Response Media to the Sensei's Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale . In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company tha...

85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways 07.06.2022 50:55

84. The Importance of DEI and Networking In Programmatic Media With TWIPN 12.05.2022 56:52

83. Creating Sanity For Marketers In The Cookiepocalypse 12.05.2022 37:00

82. Where and How To Find Programmatic Talent 21.04.2022

This episode was so good, we just had to repost! Originally aired in Q4 2021, we welcomed back Brian Dolan, CEO and founder of WorkReduce (and our sponsor) and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital...

81. Looking To Adopt Programmatic Ad-Tech? 12.04.2022 46:10

This podcast was made in partnership with WorkReduce Guest Information: Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - W...

80. Deep Learning with Jeremy Fain 05.04.2022 50:04

79. Reach And Frequency Course Lesson: What, How, and Why Ad Exchanges 29.03.2022 24:39

This podcast was made in partnership with WorkReduce Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Link...

78. Digital Audio with Christina Franciosi 22.03.2022 56:44

This podcast was made in partnership with WorkReduce Guest Information: Christina Franciosi - LinkedIn Magnite - LinkedIn | Website Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram ...

77. How Canela Media Reach Latin Audience Authentically 15.03.2022 35:20

This podcast was made in partnership with WorkReduce Guest Information: Isabel Rafferty Zavala - LinkedIn Canela Media - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Nia...

76. Kathleen Booth Shares Success And Lessons In Her Leadership Journey 09.03.2022 38:26

In this week's episode, we chat with the incomparable Kathleen Booth about her journey in marketing. She gives some major gems about her wins and opportunities to grow. The career lessons she shared are so authentic and we know it will inspire our listeners and YouTube viewers as much as it did us. "Look to surround yourself with people that will allow you to be you and will support you" - Kathl...

75. Psychological Safety In The Programmatic Industry Video 02.03.2022 50:35

This episode was made in partnership with WorkReduce Shownotes We are super excited to throw it back to when we had Ali Manning in the Sensei's Corner! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. In the episode, we talk about psychological safety in the programmatic industry. We start off the conversation by discussing tools to prevent burnout....

74. Introducing The Reach & Frequency Course 24.02.2022 25:23

This podcast was made in partnership with WorkReduce Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accept...

73. Permission.IO - The First Crypto Reward DSP 15.02.2022 32:40

This podcast was made in partnership with WorkReduce Guest Information: Charlie Silver- LinkedIn Permission. IO - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website...

72. The Open Internet Will Never Be The Same 08.02.2022 32:15

71. Why You Need FouAnalytics? 01.02.2022 31:55

Guest Information: Dr. Augustine Fou - LinkedIn Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now ac...

70. How To Grow A Global Team Successfully 25.01.2022 30:35

This podcast was made in partnership with WorkReduce Shownotes: This week we are excited to welcome Julio Monzon to the Sensei's Corner! Julio is the President of MonetizeMore which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. W...

69. It's A Minority Report Takeover! 18.01.2022 52:18

This podcast was made in partnership with WorkReduce Guest Information: Erik Requidan - LinkedIn Kerel Cooper - Linkedin Minority Report Podcast - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Ma...

68. Video Consumption Habits with Frank Maguire 11.01.2022 35:45

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad Guest Information: Frank Maguire - LinkedIn Sharethrough- LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | Lin...

67. What do S.P.O. and D.E.I. Have In Common? 04.01.2022 30:37

We are excited to welcome Sonja Kristiansen to the Sensei's Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week's conversation, we're discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the...

66. 2021 Was The Year of Discovery and Possibility 28.12.2021 53:05

We have made it through another amazing and challenging year🎉 This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year. After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to...

65.Psychological Safety In The Programmatic Industry 21.12.2021 50:26

We are super excited to welcome Ali Manning to the Sensei's Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article," realizing the true potential of machi...

64. Programmatic In-Housing and On Demand Talent 14.12.2021 30:51

We are excited to welcome Brian Chap to the Sensei's Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week's conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does...