The Profitable Idea: Strategies for digital Innovation and Growth

You've implemented Zoho CRM, but what's next? In this episode, Thomas Wittig shares strategies and practices to maximize your CRM's potential and enhance your tools stack. Explore how to move beyond basic implementation, overcome common pitfalls, and leverage your CRM for demand generation and campaign optimization. With insights into creating effective feedback loops and integrating m...

🎧 Episode Summary In this episode, Thomas Wittig speaks with  Sanja Gardašević , co-founder of  Zuno Games , a Montenegrin edtech startup transforming compliance and ESG training through interactive microlearning and behavioral design. Sanja shares her journey from marketing to product innovation, and how Zuno combines AI, UX, and behavioral science to deliver bite-sized, engaging compliance trai...

In this episode, Thomas Wittig interviews Stefan Morcov from Hermix about the winning public tender projects and the market dynamics in Europe. They discuss the unique characteristics of the public sector, the importance of data and technology in tendering, and how AI is transforming the landscape. Stefan shares insights on best practices for winning tenders and the growing opportunities in the pu...

In this conversation, Thomas Wittig and Miguel Sequeira Braga discuss the transformative journey of small and medium enterprises (SMEs) through digitalization and agile methodologies. Miguel shares insights from his experience at Creative Management, focusing on the challenges SMEs face, the importance of incremental changes, and the effective use of tools like Zoho to streamline operations. They...

In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and a...

Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries.  In this episode, Andrea Willemin and Thomas Wittig are talking about New developments in data protection and data privacy.  Approaches to deal changing requirements for consent management.  Ways to get started.  Subscribe to the podcast to get notified about c...

Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready.  Talent Audience for Growth and as an element of your Recovery Plan.  Key Tactics.  The most powerful and cost effective tactic to build your audience.  By the way, did...

Do you know what are the key pages on your website you should optimie? Optimizing these key pages will help you to boost your rankings in search results on Google, Microsoft Bing and other search engines.  keep customers engaged on your website.  move customers in your marketing funnel.  Plus a couple of Pro Tips for you.  As always, you can send a question or leave a comment v...

How to rank in local search results? With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about Key tactics to boost your local search ranking.  Improve your discoverability.  Practical Tipps you can implement easily.  This episode mentions our WITTIGONIA digital Marketing Agency. L...

What are the key sources for your website traffic? There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories:  How can you tap into these sources? Where can you find statistics and actionable insights for website traffic? Pro Tipp: How to get more out of your analytics reports.  This episode menti...

Consent Management in Business and Organizations What does "Consent" mean? How to obtain consent? How to manage consent? What are the implications for your website or eshop? Note: This episode mentions WITTIGONIA digital agency services. We do not provide legal advice. To learn more visit https://wittigonia.net

How to find out which topics are trending now?   Do you know where to look? How do you what to offer where to which customers? Check out these key sources for finding trending topics:  Search Engines Results Pages (SERPs) Your own Website Analytics Google Trends Other tools This episode mentions our Digital Marketing Angency WITTIGONIA digital. To learn more visit us at https://wittigoni...

Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key terms and players one should know.  Who is the Subject? Who is the Data Controller? With whom do companies and organizations have contracts? Recap of the key terms and key play...

How to turn your Website into a Marketing and Sales Engine? This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and after the Corona Crisis.  Questions? Leave a voice message at https://anchor.fm/wittigona or send us an email.  Note: Contains a short commercial about our WITTIGONIA® di...

How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan.  Targeting audiences Traffic generation Demand Scenarios Website Modernisation People & Capacity Leave a comment or question via email or as a voice message on https://anchor.fm/wittigonai Note: This episodes contains a commercial about our Digital Marketing Agency WITTIG...

In this episode we are talking about Data Protection, Privacy, Compliance:  How to turn Data Protection and Compliance into Your Competitive Advantage? Special guest: Andrea Willemin, Chief Data Protection Officer and International Advisor. Many organizations and enterprises are facing challenges, implementing the data protection requirements.  Andrea Willemin discusses with our show hos...

A visit of the IKEA website highlighted a key principle: Sell what you HAVE NOW! Look at your product catalogue or portfolio:  What do people need right now? On which sales channels are the products available? Which sales channels should you open? Make your products discoverable.  Upload your product list to Pinterest. A new sales channel for you.  Set up a simple eShop or eCommerce...

10 Quick Tipps for Restaurants to continue business during the Corona Pandemic Includes a short mentioning of our Digital Marketing Agency WITTIGONIA digital. Find out more at https://wittigonia.net/en/digital-marketing-agency #Restaurant #Food #Marketing #Advertising #Corona #Covid-19

The 5 key performance metrics you should focus on.  Pinterest offers a wealth of metrics and insights including: Pin Stats Ad Report Audience Insights  What are the key metrics you should focus on and track frequently?  In this episode we will talk about 5 vital few key metrics you should track. Of course there are many, many, many more metrics you can look at. And sometimes it is n...

In this episode we are discussing the insights from the Pinterest Case Study.  Check out the related Blog Post with Details, Video, KPI, Expert Tipps and FAQ. Blog Post: https://wittigonia.net/en/pinterest-digital-marketing-case-study-kpi/ As always, send a message or email with feedback or questions.  #Pinterest #PinterestMarketing #DigitalMarketing #SocialMediaMarketing #anchor #applep...

Pinterest Seasonal Trends What are the seasonal trends on Pinterest? How can seasonal trends help you with planning and optimising your digital marketing campaigns? What are current seasonal trends in key categories such as: Food, Travel, Design, Health, Home and Garden and more.  Find us on Pinterest: https://pinterest.com/wittigoniadigital More on https://wittigonia.net #Pinterest #PinterestMark...

Who is on Pinterest?  How Pinterest Audience Insights can help with your campaign planning and optimisation. Pinterest User Demographics.  Pinterest User by Region and country.  Affinity Categories help you planning your content and campaign.  More on https://wittigonia.net Find us on Pinterest: https://pinterest.com/wittigoniadigital #pinterest #pinterestmarketing #socialmedia...

This is the first episode in the mini series about Pinterest - a fairly new and high growth Platform.  In this episode, Tom is sharing his impressions and insights from the work with the this platform.  You can find us on Pinterest at https://pinterest.com/wittigoniadigital.  Discover more on wittigonia.com #Pinterest #PinterestMarketing #SocialMediaMarketing

It is March 2020 and the Corona Pandemic Crisis is raging around the world. Things have definitely changed. Well, we may be trapped in our homes, But we are not trapped in our imagination. BUT Rather than worrying about want you can not do right. The question is what you CAN do right now. And how you can keep an eye on the horizon: How will we work, sell, deliver and support clients and in 2, 3 mo...

Customer Success is a powerful way to drive customer engagement, performance and results. When you define SMART objectives for customer success it becomes even more powerful. In this episode we are discussing Why are SMART goals are important for customer success? Where to look for areas for defining SMART objectives? Where to start when defining SMART goals? If you find ideas and value in this ep...