Thomas Wittig | Presented by WITTIGONIA

The Profitable Idea: Strategies for digital Innovation and Growth

Business EN ↓ 36 episodes

Practical insights for digital growth, marketing, and leadership. Hosted by Thomas Wittig, this podcast covers performance marketing, analytics, content strategy, organizational development, and innovation. Designed for brands, marketing leaders, founders, and change-makers—especially in SMEs and impact-driven organizations. Presented by WITTIGONIA. Learn more at wittigonia.net.

Author

Thomas Wittig | Presented by WITTIGONIA

Category

Business

Podcast website

wittigonia.net

Latest episode

Aug 6, 2025

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Episodes

5 Free, Fun and Fast Start Recruiting Marketing Ideas 03.04.2019

How to get started with Social Media Recruiting and Employer Branding in a fun and engaging way?  In this episode you will hear about 5 ideas to get you and your team started? Lottery to build teams and get your Social Media Pages up and running. Video contest to product a nice video which you can share and repurpose. And, you can start building your audience for retargeting very efficiently....

How to stay up to date about Website Traffic and Performance while traveling. Part 1: Google Analytics mobile app 26.03.2019

This episode is about getting started with mobile analytics.  Why should you use mobile analytics? How to set it up quickly? What are the most comment reports? Which custom reports might be useful for you? Have you installed the Google Analytics mobile app? Are you using it? What is your favourite chart?  Yes/No? Leave a rating and a comment below. And share this episode with your networ...

5 Reasons Why You Should Have a Candidate Pool for Recruiting 20.03.2019

Having a Candidate Pool for recruiting makes your organisation more agile and more competitive. In this podcast episode I am talking about  5 Reasons Why You Should Have a Candidate Pool  In a nutshell:  Independence Delays Leakage Engagement Competitiveness How to get started? Quick Start: Mailing List. Make sure it is GDPR compliant! Sophisticated: Candidate Recruiting Management...

Digital Recruiting: A fresh look at Trends, Tactics and Tools to attract Candidates and hire Talents 19.03.2019

Digital Recruiting The "War for Talent" reaches a new level. It is becoming increasingly challenging to attract and hire new employees. ...maybe you are facing the same challenges? In this episode were a talking about Key trends and numbers in digital recruitment.  Candidate experience and candidate journey. Recent moves of big players and providers. What are the top things you should do? Thi...

Customer Base Migration: Safeguarding customers and revenue 24.07.2018

Migrating customers from a legacy product or service to a new version offers great opportunities, but it also represents significant risk. How to increase the success of customer base migration projects? How to minimise the risk exposure? What are key strategies and tactics? What is the impact on customer base and revenue? Website: wittigonia.net Blog wittigonia.net/blog/ YouTube: Subscribe to WIT...

Branded Projects: How to engage employees and manage change? 22.07.2018

How to engage your employees and stakeholders and how to mobilize your organisation and ecosystem with branded projects? Topics: What is a branded project? Why should you consider branded project for your organisation? How to prepare and run a branded project? How to structure your project team? 10 questions you should answer in your branded change project. Website: https://wittigonia.net Blog htt...

RECALL! How to be Prepared and Respond to a Product Recall? 26.06.2018

In a product recall crisis situation you need to find good answers very quickly: How may people are affected? What is the risk exposure? How long will it take to manage the recall? When did production and sales stop? Join the live briefing at https://events.genndi.com/register/169105139238459002/ca0c73dbe0 Blog: https://wittigonia.net/blog/ YouTube: https://www.youtube.com/wittigonia?sub_confirmat...

Strategic Workforce Planning and Dynamic Change 26.06.2018

Strategic Workforce Planning andOrganization Dynamics Having the right people, with the right skills, at the right time and place available is key for your ability to delivery projects, to win customers and to respond to demand. Workforce planning and staffing is a highly dynamic process. Anticipating demand and supply patterns is key to managing this core process well. Related video briefing: htt...

How much to spend on Sales versus Marketing? 24.06.2018

When you are launching and new product or service or when you want to accelerate growth, the question is always where to allocate resources? In this episode we are talking about some key concepts. Check out the related content with more strategies, tactics, tools and templates: Related blog post: https://wittigonia.net/marketing-sales-budget-spend/ Related video briefing: https://youtu.be/doc5gFrg...

About the IDEA,- Cast 24.06.2018

The IDEA,- Cast is a briefing and group coaching series about business and digital transformation, innovation and growth. A special focus is on the dynamics, the change over time. We are covering topics ranging from market dynamics, new product and service development, customer success management, people and organisation and leadership topics. Check out the related material: Blog: https://wittigon...

The Profitable Idea: Strategies for digital Innovation and Growth (Trailer) 23.06.2018

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