The Profitable Accountant Podcast

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast...

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm. In this podcast...

Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain? Well, that’s because people value things differently, and are willing to spend on what they think they will get more value from not less. This is why knowing what value means to your clients and even more importantly, how to increase that value b...

Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the VALUE they are getting higher than the PRICE they paying - if so, then they buy. They only care what VALUE they get from you So get better at portraying and communicat...

Ever been so overworked and underpaid that you feel like quitting your accounting firm and going back to your job? Well don’t give up just yet. In today’s episode I share what I did in a similar position some years ago to turn things around for good. Here’s a glance at this episode… [1:15] Reza’s journey into accountancy and entrepreneurship [3:10] How the accountancy practice ran before I joined...

From 50 - 400 clients in just 12m!! That’s the journey and story of Rachel Martin and her firm StriveX that she runs with her partner James Rachel’s had incredible success growing her firm using social media in particular so if you want to know the secret to her growth make sure you listen to this podcast. We’ll be delving into Rachel’s story including how she’s also grown her team from just...

Want to know how you can   significantly   increase your fees as a small firm? Listen to this episode where  I interview Bev Flanagan, Founder of Mind Your Assets accountants - and winner of Yorkshire's Best Accountant award!  Bev spoke about her journey over the last 12m where she has enjoyed amazing growth, tripling her average fees, winning recurring fees of over £24,000 and...

Listen to this podcast where Lucy Cohen who has grown her firm from 0 to 2000 clients speaks about her journey and story of how she achieved the growth that she did - the challenges she faced and the opportunities she took to get from where she was to where she is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positi...

You can work when, where and how you want .... as long as the WORK gets done! That's the premise of a ROWE (Results Only Work Environment) In this episode, Jody Thompson and I spoke about  the ROWE and how you can take steps to implement. Download my free guide on how to create an awesome workplace culture here https://go.rezahooda.com/optin1636443421756 Reading Jody's book was hugely eye-ope...

Listen to this podcast where Jeffrey Lermer who has grown his firm from £200k to £2million+! speaks about his journey and story of how he achieved the growth that he did - the challenges he faced and the opportunities he took to get from where he was to where he is today. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pric...

Listen to this podcast where the legend that is Ron Baker  discussed  the good, the bad and the ugly with timesheets (mostly the bad and ugly!) When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the oth...

How Neil got from £0 to over £100,000 in revenue in just 12 months!  And all that during a global pandemic!  Listen to this episode to know what Neil has done to achieve this amazing growth in the short time he's been running his accounting firm.  When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, pr...

In this podcast Alex falcon Huerta talks about her journey from Bedford (UK) to Bali! How she has set up her firm with her team and processes so she can be anywhere in the world and the practice can continue to run without a glitch. Listen to this podcast to hear how Alex is fulfilling her personal dreams by having a practice that works for her now so she can live the life that she wants. When it...

In this session, Dave shared his highly innovative and tech focused approach to running his accounting firm. You'll also get to hear Dave's views on where he's focusing his efforts to continuously innovate and remain at the forefront of the tech accounting revolution that's taking place! Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful a...

In this episode, I spoke about my journey from when I bought my accounting practice back in 2008 till today.  You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help a...

In this session, Will shared his story of building his digital firm over the last decade. He also talked of where one should focus their efforts to ensure their digital firm is constantly evolving in our ever changing world. Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forw...

Are you struggling to get new enquiries? Have your referrals dried up? And does this make it worse for you especially due to the pandemic? Luckily, there are a few minor tweaks that you can make and start to get enquiries for all over the nation. In this episode, I interviewed Joshua Tharby of JSM Partners and we spoke about how he built his practice from nothing to £200k in less than 24 months! W...

In this podcast Joe from Nephos Accountants spoke about how he delivers business advisory services to his clients and the direction he is taking his practice in.   Listen to this podcast to learn how you can do the same in your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. I...

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by Paul Barnes and he speaks about how to systemise your practice so it can run (almost) without you with Paul Barnes.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the nee...

Do you need to build a personal brand as an accounting firm owner? In this podcast Alastair spoke about how he has grown his firm and client base through using his personal brand and focusing on his firm's profile.  Listen to this podcast to learn how you can do the same for your firm. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward...

Do you get app overwhelm with the countless number of accounting apps out there? Caroline specialises in advising accountants on delivering app advisory. In this podcast, I asked her how accountants can develop an app advisory service in their firms, where to start and how it can become a profitable service line. Listen to this podcast to learn how you can start a profitable app advisory serv...

Is your firm overly dependent on you? Do you feel that you are over working? In this podcast, I was joined by the Chairman at multi-award winning firm d&t Chartered Accountants, Carl Reader. Carl is widely recognised as a thought leader in the accounting profession and has been recognised as one of the leading voices on social media by ICAEW. And in this episode, we discussed how to build an a...

Do you know you need to be social media but don't know what to post? In this session, Jeri revealed the strategy she uses to generate an enormous amount of interest on social media which results in a steady stream of enquiries to her accounting firm - so much so that she has a waiting list. When it comes to a running a successful accounting firm there are only 4 things that move the needle forward...

Do you struggle with using LinkedIn?  Do you struggle getting leads from LinkedIn?  In this session Karl will talked about how he has used LinkedIn to grow his practice by adding £54,379 in new business in the last 12 months. Karl also shared the type of content he has used to help him to grow his audience and generate enquires from ideal clients. When it comes to a running a succes...

Do you struggle convince clients to move to cloud? In this session Kieran spoke about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of the how cloud accounting can benefit them, then hear how Kieran has successfully done it in his firm. When it comes to a running a successful accounting firm there are only 4 things that mov...