The Profit Lifestyle for Fitness Entrepreneurs

A LOT has changed since the start of the PT Legends show- and for the better for sure! Learn what’s changed in the fitness entrepreneur space as the show turns 1 year old. There are only 3 main things you need to have covered to explode your business and achieve the freedom that our Legends enjoy. Are you curious to learn how to bolt-on a $2,000 - $7,000 Transformational Program without changing y...

There are so many self-help books and strategies out there. Most people have more books than time to read them. It all gets confusing sometimes, doesn’t it? Sometimes you have to keep it simple. Dave and Scott share one insanely simple tactic that can change the course of your life. Are you curious to learn how to bolt-on a $2,000 - $7,000 Transformational Program without changing your business mo...

How much would you pay, even as a fitness professional, to wake up tomorrow and be in the best shape of your life? I keep in pretty good overall shape- but I’d easily pay several thousand dollars to get in the best shape of my life. Chances are your prospects would too. Dave and Scott talk about how to ask this in a consult to close it down and coach your potential clients into taking action. Are...

Do certifications actually give you an ROI? Some do, and some don’t. When is collecting certifications for the sake of it just a form of mental masturbation and a way of avoiding putting in the hard work? Scott and Dave break down what’s worth spending the money on and what isn’t. Are you curious to learn how to bolt-on a $2,000 - $7,000 Transformational Program without changing your business mode...

Every personal trainer on earth, and tens of thousands of amateurs, flocked to the online coaching space at the onset of the pandemic. Of course- who doesn’t want to make tons of money for little to no work? Online “gurus” are happy to cash in on this desire. But before you cash in your 401k on a pipe dream, listen to Scott and Dave on this episode to learn the industry’s dirty little secrets. Are...

Special guest Colm O’Reilly joins Scott and Dave on this episode, co-owner of CrossFit Ireland and creator of The Mental Health Plan.  Colm used to be a stressed mess, and always struggled to achieve what he wanted, or enjoy the good times when they came along. After being referred to suicide counseling for the second time in a row, he committed to finding what really worked when it came to effect...

It’s a tough world out there for independent personal trainers. If you are already solo and paying rent, thinking about doing so, or have aspirations to own your own studio someday, you’ll want to pay close attention to this episode. Scott and Dave talk about the most important lessons you’ll need to know to make your journey a success and avoid failure and utter burnout. Are you curious to learn...

Scott and Dave tackle the hardest objection in the game- the one that completely disarms the best of us- the SPOUSAL OBJECTION! How do you handle this without turning it into a hard sale (which we all HATE doing!)?? It’s a delicate conversation. Dave, the Kool-Aid Man, walks you through what to do in this situation and how to come out of it looking like a Sales Jedi. Want to take him up on his off...

Dan Uyemura, the CEO of PushPress, has created a unique software product that combines a member management system, website and landing page creator, and full CRM for gym owners. He’s a unicorn- starting as a software programmer before becoming a gym owner himself, he then saw a big need for better software for the fitness industry and decided to build it himself. Dan talks about his journey, and w...

Scott breaks down the most anticipated fitness business ownership book. Or, rather, there are two of them depending on which business model you operate with. The “High-Ticket Personal Training” and “High-Ticket for CrossFit” books that are hitting the press have hundreds of thousands of dollars of secrets in them. It is the written manual for everything Scott and Dave have put into play in their m...

Gyms in Canada received the worst of the lockdowns and restrictions. Learn how 10-year gym owner Matt Chenard adopted a high-ticket strategy to save his gym (and make up income from his wife losing her job as well)- and how he and his have also used these strategies to build successful high-ticket virtual coaching businesses as well! Want to learn how to bolt-on a $2,000 - $7,000 Transformational...

We recently had Cody Sweet on to give a special Marketing Mastery Clinic on direct advertising. He is one of the only ones out there who is still crushing it with low cost leads on Facebook, Instagram, and Tiktok. Tune in to learn how to craft your ad and your offer so that it actually converts in this day and age! Want to learn how to bolt-on a $2,000 - $7,000 Transformational Program without cha...

So you’re listening to this podcast, right? If you enjoy podcasts, I’m sure you’ve thought how fun it would be to be on one. Scott and Dave share how you can be booked on a podcast as a guest. Learn what to do and not what to do to make sure you’re selected and your episode airs! Want to learn how to bolt-on a $2,000 - $7,000 Transformational Program without changing your business model? Book a ca...

Two years of Covid- now a potential World War III. That’s a lot to go through for any business owner. Learn how the war in Ukraine will affect our economy, and what you can do during an economic downturn to keep your business humming. Want to learn how to bolt-on a $2,000 - $7,000 Transformational Program without changing your business model? Book a call with Scott at www. PTLegends.com to learn h...

We have badass Andrew Frezza, co-owner of Fit Town Jupiter in Florida, and host of the Care Coach Lead Podcast (formerly The Seven Figure Box Podcast), today on the show as a guest. Andrew shares the mistakes he’s made in the past, as well as his knowledge on what it takes to hire, train, and develop amazing coaches that will represent and grow your fitness business. I personally learned some fant...

Continued Omicron shutdowns, big money flowing into the internet advertising space, member cancellations, the IOS update that completely upended your Facebook and Instagram cost per lead and conversions… In this episode, Scott and Dave talk about how they’ve seen MANY gym owners having a massive reduction in leads- by as much as 80%. That’s a scary thing, and many owners are worried. Learn how to...

Scott and Dave share some epic failures with hiring and staff management in their 9+ years of gym ownership. All of the worst hires had one thing in common… and now this is the number one thing they look for FIRST in an interview. Ready to learn how to sell $2,000 - $7,000 9 Week Transformational Programs instead of selling sessions or memberships? Book a call with Scott at www. PTLegends.com to s...

Scott and Dave have special guests, the #1 OG Legends - the unbelievably talented Deonte Mason and Laken Summerville on the show to share their journey. Their story is AMAZING. Did you know they have an 86% closing rate from COLD Facebook leads, while doing all consultations over Zoom, and training out of their HOMES, AND with an average one-on-one session rate at $146 - $187!!!???? They are kille...

If you only listen to one podcast episode as a fitness entrepreneur- make it this one. Scott and Dave will give you the 6 Steps that will have you closing at 100% and change your business: Listen I vs. E Structure Mentorship Two questions: 1) believe 2) work 3,000-8,000 Ready to learn how to sell $2,000 - $7,000 9 Week Transformational Programs instead of selling sessions or memberships? Book a ca...

This episode is specifically for Personal Trainers- whether as an employee, an independent contractor, as a fitness studio owner, or an online trainer! Dave and Scott, each with over 13 years of experience as personal trainers, explain the rat race of being a PT- and WHY and HOW you should be charging FAR MORE for semi-private training than you are now for 1:1 training. They’ll explain how adding...

This episode is specifically for CrossFit and Affiliate gyms! Dave and Scott explain exactly how and why the most successful CrossFit box owners are bringing high-ticket offers into their gyms for massive and instant increases in profit. Just 1 sale per month allows box owners to make an extra $50,000 per year in profit- which can be life-changing for many business owners- allowing them the freedo...

Dave shares the worst rejection in his life that he’s ever faced in bold detail- And how he uses this story to help him face down his fears and be bold in the business world. Level up your business and join our free PT Legends Facebook group at https://www.facebook.com/groups/7figurepersonaltrainer   When you are ready… Here are 3 ways we can help you: 1. Subscribe to this podcast 2. Join our Face...

Scott shares his story of what happened when the shadiest landlord in the world decided to put a direct competitor right next to him- sharing a dividing wall! Listen in to hear how he reacted and what ended up happening. When you are ready… Here are 3 ways we can help you: 1. Subscribe to this podcast 2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom   3. Watch my free traini...

What kinds of additional revenue streams have you added to your gym? There are many that you can do, but few that are worth the squeeze. Scott and Dave discuss children’s programs, speciality programs, supplements, merchandise, nutrition coaching… And the one that will blow the ceiling off the roof- no matter if you’re a Crossfit box, group training studio, or 1:1 personal training gym. When you a...

In this episode, we have incredible CrossFit and personal training business owners Jeff Larsh and Dan Visentin as guests on the show. Combined, they have well over two decades of fitness business ownership experience, and have been a coach and mentor to dozens of gym owners around the world. Today, they discuss creating the perfect fitness business model- one that has extremely low risk, low overh...