The Profit Lifestyle for Fitness Entrepreneurs

In this episode, we’re taking you behind the scenes in our private group as we teach our fitness entrepreneurs our 3-Step Framework to Build, Sell, Fulfill & Renew High-Ticket Transformational Offers inside of their unique gyms or fitness studios (and even online coaching programs)! Today, we’re focusing on Step 2: Sell- and we’re going to talk about the mindset you need to develop to sell Hig...

In this episode, we’re taking you behind the scenes in our private group as we teach our fitness entrepreneurs our 3-Step Framework to Build, Sell, Fulfill & Renew High-Ticket Transformational Offers inside of their unique gyms or fitness studios (and even online coaching programs)! Today, we’re focusing on Step 1: Build- and we’re going to talk about one of the three main offers you need to h...

The reality is that owning a fitness business is a risky business. Chances are that you’ll be threatened or involved in a lawsuit at some point in time of your business ownership career. And If you’re anything like Scott, you may have downloaded some contracts when you first started your fitness business and just changed a few words- probably because you didn’t have the time or the money to seek o...

In this episode, we’re taking you behind the scenes in our private group as we teach our fitness entrepreneurs our 3-Step Framework to Build, Sell, Fulfill & Renew High-Ticket Transformational Offers inside of their unique gyms or fitness studios (and even online coaching programs)! Today, we’re focusing on Step 3: 💎 The Flawless Renewal System- Renewing High-Ticket Clients at > 90%. One o...

In this episode, we’re taking you behind the scenes in our private group as we teach our fitness entrepreneurs our 3-Step Framework to Build, Sell, Fulfill & Renew High-Ticket Transformational Offers inside of their unique gyms or fitness studios (and even online coaching programs)! Today, we’re focusing on Step 2: Sales. More specifically, we’re teaching you the 7-Minute Discovery Call that c...

Dustin Bogle is a multi-location gym owner, and the founder of Gym Reinforcements, which offers done-for-you lead nurture for gym owners. He is also the host of the Lunch With A Punch podcast, in which Scott Carpenter was recently a guest. Dustin shares his story and tactics regarding the best industry practices for short and long-term lead nurture- as well as how he has been able to successfully...

In this episode, we’re taking you behind the scenes in our private group as we teach fitness entrepreneurs our 3-Step Framework to Build, Sell, Fulfill & Renew High-Ticket Transformational Offers inside their unique gyms or fitness studios (and even online coaching programs)! Today, we’re focusing on Step 1: Building out your Field of Dreams High-Ticket Transformational Offers. You’ll hear tha...

This episode is longer but potentially the most important episode we’ve recorded to date. You’ll hear from Robert Schwartz, who owns a 2,200 square-foot group training facility in Orlando, FL… who has gone from $21,200 in revenue in September to $59,700 in October- selling $40,000 in NEW BUSINESS implementing our unique systems at PT Legends. EVERYTHING changed for this gym owner of 5 years in jus...

Scott, Dave, and Will share the limitations of what they have taught other gym owners over the last 18 months and exactly how those limitations are now being broken down. It isn’t just about High-Ticket programs anymore. That’s a huge part, but so is doubling group membership rates, running successful organic and paid marketing plays, and building a business model that can afford to offer your emp...

Most of you know Scott Carpenter and Dave Bess as gym owners and the owners of PT Legends. But did you know they are the Cofounders of Greenlight Personal Training Franchise Systems? On this episode, fellow Cofounders and business partners Jeff Larsh and Dan Visentin join Scott to discuss the pros and cons of franchising in the fitness world. You can connect with Jeff and Dan on their Instagram @g...

Sales scripts can be fantastic tools for a gym owner. We have developed a script that is ridiculously successful that we give everyone. That being said, sales scripts are also overrated. If you want to sell your group memberships, personal training packages, nutrition coaching, or High-Ticket Transformational offers at a massively premium price with an ultra-high closing percentage - there ONE THI...

Having a high-ticket nutrition/transformation coaching program that you can deliver in your brick-and-mortar gym or as an online coaching program is not only sexy- it can completely change the direction of your business and life in a matter of weeks. But- how do you fulfill something like this? How do you create a program that is worth $3,000 to $8,000 when so many fitness professionals are chargi...

Jason Brown is the founder of the Conjugate X Conditioning Method, regular writer for Tnation.com, EliteFTS.com, ThePTDC.com, and former owner of BoxProgramming.com  He started out as a CrossFit gym owner, but scaled his business online in a variety of formats- first with a business to business model, and now as a business to consumer model and as an online coach at www.jasonbrowncoaching.com   Ja...

Scott recently attended the legendary 2022 Funnel Hacking Live Event in Orlando, FL put on my Russell Brunson and ClickFunnels. The epic speaker lineup included Dan Kennedy, Marcus Lemonis, Ed Mylett, Perry Belcher, Jamie Kern Lima, Garrett White, Brendon Murchard, and Derral Eves… just to name a few! Scott also received the 2 Comma Club Award at the event and was able to rub elbows with hundreds...

The platforms, algorithms, ads, and hacks that are exploited on social media to get online coaching clients will forever be changing. Quite often, by the time you find out about it- it’s already overplayed. The good news is that there is an evergreen strategy for online client acquisition. And even better- it’s not the greasy, DM spam stuff that fills your inbox. No fitness entrepreneur, gym owner...

“I have to talk to my wife.” “That’s not in my budget.” “I have to think about it.” These are common objections we all face as fitness entrepreneurs in the sales process. And quite often, these objections stop us dead in our tracks. In PT Legends, we teach you how to drastically increase your baseline prices and sell bolt-on high-ticket transformations. But did you know that the end part of our sa...

Most group training, CrossFit, boot camp, and personal training gyms and studios offer large group training. And by far and large, your membership rates are WAY too low and prevent you from making the money needed to achieve financial and time freedom with your business. You may be wary of high-ticket transformations- selling $2,000 to $8,000 programs, but did you know that just by having them on...

Meet Bryce Henson, the new CEO of Fit Body Boot Camp and the man in charge of filling the big shoes of the founder and former CEO, Bedros Keuilian. Bryce not only shares his story starting out as a humble personal trainer from the midwest (just like Scott and Dave), but also his struggles during Covid, what they’re doing differently for marketing in 2022, and his future vision for the company (spo...

Intro: welcome, episode title, introduce guest Live Ad Reading: Closing: CTA, thanks When you are ready… Here are 4 ways we can help you: 1. Subscribe to this podcast 2. Join our Facebook group:  https://urlgeni.us/facebook/gymownerfreedom   3. Get our book for free + shipping:  www.coachscottcarpenter.com   4. Learn what it’s like to work with us:  www.ptlegends.com  

We have special guest Scott Rammage, co-owner for VAs For Gyms and Podcast Media Machine, on the show to teach gym owners and online coaches how they can leverage a podcast to create authority in their respective spaces and attract their ideal clients. In addition, Rammage also explains how from 1 piece of content, the podcast, you can automate the production of countless pieces of smaller form co...

Scott Carpenter, Dave Bess, and Will Schiller give you the step-by-step organic strategy to build a massive pipeline WITHOUT paid ads. This one daily action, should you choose to make a commitment to do it month in, month out will easily make you your first million. Listen in to hear the steps. When you are ready… Here are 4 ways we can help you: 1. Subscribe to this podcast 2. Join our Facebook g...

Special guest Jennifer Broxterman, founder of Prosper Nutrition Coaching joins Scott and Dave to talk about how to become an amazing nutrition coach and create a thriving business practice. Do not miss the tips and analogies she gives in this episode- they’re worth their weight in gold! You can connect with Jennifer at https://www.prospernutritioncoaching.com/   Are you curious to learn how to bol...

In the past week alone, we spoke to 3 gyms that are all running 6-week challenges but are really struggling. Scott and Dave discuss the 3 reasons why this offer can get you playing a game that you may not be able to win, and what to do instead. Are you curious to learn how to bolt-on a $2,000 - $7,000 Transformational Program without changing your business model? Go to www. PTLegends.com to learn...

This is one episode you cannot miss. Will Schiller is the founder of New Age Coach, a consulting company that has worked with over 500 coaches over the last 4 years to crush high-ticket offers online. He created the Organic Video Funnel, a trust-based (not SPAM-based) client acquisition system that allows coaches to pre-sell $5k+ online coaching packages before a sales call, while eliminating comp...

Is it possible to deliver better service than you ever have, get your clients better results than you ever have, but also have a lower renewal percentage? Yep! Scott and Dave encountered this paradox when they first launched their High-Ticket program in 2020. Learn what happened, and the simple way they were able to crush retention moving forward. Are you curious to learn how to bolt-on a $2,000 -...