The Profit Lifestyle for Fitness Entrepreneurs

I’m currently negotiating a lease for my 7th gym… and while it’s 100% inked yet- the lease is BADASS. But I, just like you, have learned THE HARD WAY with commercial leases. I’ve seen many gym owners have to shell out $14,000 on a new HVAC unit, miss out on an opportunity for the landlord to build out your unit on their dime, or even get kicked out of their building with just a 30 day notice (crip...

What do you do when you start to see a decline in leads and revenue over time? Or even when you’re just stuck- and in spite of what you do to try and get out, it’s like moving in quicksand- To the point it almost feels like the more you do, the more you go nowhere… We’ve all had that happen. But what happens when you’re struggling to pay rent? What happens when you have to choose who NOT to pay? B...

This is too important not to share… PT Legends recently led a MasterClass on generating High-Ticket Leads 100% Organically… It's what has literally saved gyms from going out of business within 30 days of implementing this system. If paid ads aren’t enough for you right now- this is how you can bring in $15,000 in new business this month- right now! If you’d to see the visuals that accompany th...

As gym owners, coaches, and personal trainers, we spend many, many hours honing our craft and learning about the human body. I think we can all agree we are experts in our field of exercise. But, are you an expert in behavior change? How good are you at helping someone change their habits so they can truly get the results that they came to you with in the first place? When you become great at solv...

At Gym Owner Freedom and PT Legends, we teach you how to build, sell, fulfill, & renew High-Ticket transformational programs. Making more money with less clients is the fastest route to making an extra $100,000 in PROFIT, period. But most of us are just selling workouts. Some of us are also selling nutrition and accountability... but that’s still just a mid-ticket program.  A high-ticket progr...

In this episode, we welcome The Orange Beard Of Wisdom himself, Josh Price. Josh has 10 years experience as a gym owner, and 6 as a business coach for gym owners (he even mentored Scott Carpenter in the past). Many of you know what an incredible person and business coach Josh is, and many of you will find out shortly after you hear his story and his incredible ability to help people get extreme cl...

Welcome to the Gym Owner Freedom Podcast! In this episode, our guest Justin Poulet, Partner and Client Success Director of Clients & Community, shares insights on finding your 2nd in command and scaling up your gym business. Key Takeaways: 1. Importance of a 2nd in command:    - Justin emphasizes the significance of having a reliable 2nd in command to support you in running and growing your gy...

We all have leads that don’t respond back to emails and texts. What most people don’t know is that this list is an ASSET… An asset that is likely worth thousands and thousands of dollars. The question is- how do you turn these cold leads into cash? On today’s show, Scott Carpenter and Robert Schwartz teach the exact system they use down the actual script… And run a roleplay live on the show. Liste...

On today’s show, Scott has guests Tim Lyons and Randy Angsten with ProFit Marketing on Gym Owner Freedom. Tim owns and operates Legacy Personal Training in Scottsdale, Arizona- not far from Scott’s own gyms. Just like a rising tide lifts all ships, Tim has gone through the PT Legends program for his gym, and Scott is a member of Tim’s Iron Circle Mastermind, designed to collect the best of the bes...

This comprehensive training is designed specifically for gym owners like you who want to capitalize on the growing demand for online coaching services and unlock your earning potential. In this episode, you'll learn how to: Transition from traditional gym services to online coaching effortlessly Identify and target the right audience for your online coaching programs Maximize your profits by i...

Just recently, I had the privilege of being a guest on the Coach Catalyst podcast with Trevor Wittwer. We ended up going a little bit deeper into my biggest struggles and failures over the years as a gym owner (spoiler alert: things get worse than you could imagine). What helped me through my darkest times was the rare podcast where somebody successful, that I looked up to, shared their biggest fa...

Just recently, I had the privilege of being a guest on the Coach Catalyst podcast with Trevor Wittwer. We ended up going a little bit deeper into my biggest struggles and failures over the years as a gym owner (spoiler alert: things get worse than you could imagine). What helped me through my darkest times was the rare podcast where somebody successful, that I looked up to, shared their biggest fa...

Taylor Hutchinson has implemented a lot of systems by different fitness coaching businesses… And he was able to sell 6 Week Transformations… But they were churn factories, and he reached a ceiling with his revenue that he couldn’t overcome. But he found a way to break past that mold… By doubling to tripling his former price… AND offering a much higher-ticket 9 Week Mentorship Program. And his gym...

Most price sheets gym owners use are pretty awful… I see it in A LOT of places- and it’s not only killing your sales, it’s probably crushing your profit margin as you leave money on the table. In most cases, your current offers and prices are mathematically going to limit you in your business. Do you ever think “I’ll be good once I get to ____ members?” And how long have you been saying that to yo...

Organic leads are WAY more valuable than paid leads. They are far warmer, easier to work with, less likely to no show, and more likely to buy your highest ticket programs. But- SEO and Google algorithms are always changing, and that’s particularly true with Google Analytics 4. Andres Escobar, Founder at ReviewBiz.io, walks you through what you need to know about Google’s latest changes as a gym ow...

You’ve heard that you should sell supplements because your clients will buy them from someplace else- so you may as well make extra money off of them, correct? Well there’s something that is a MUCH bigger need than supplements that your customers are buying from someone else every single day of their lives… FOOD. You can make an extra $240 - $480 per month, in PROFIT (not revenue)... with about 5...

Besides an employee being involved in harassment, there is potentially nothing so soul-sucking as no-shows for consultations- particularly recently since we’ve been seeing no-show rates start to increase with paid ads. The environment is changing- the question is are you changing with it? Getting a positive return on ad spend is challenging enough- and you may have holes in your lead, set, show, o...

Nobody likes to be a hard closer and back people into a corner to make a sale. 99% of people feel guilty and shameful- and this is what causes people to think negatively about “sales”. But on the other hand, 99% of people freeze and let someone go when they object with “I need to think about it”, or “I need to talk to my wife”, or “that’s out of my budget”. What do you do when you hear this? Do yo...

What if you had to start over? How would you do it? Scott Carpenter has 6 gyms, and has successfully scaled up and out of the operations at all of them and only acts as an advisor in the business. But what if the rug was swept out from under him and he had to start from scratch- with no money? What business format (large group, small group, semi-private, personal training), size of gym, and struct...

Have you ever defined what FREEDOM, as a gym owner, is to you? Is it taking home $100k? $200k? Is it working 30 hours per week, or 5? Is it consistent growth in some capacity, or is it more about being able to sleep at night knowing that you’d be fine even if you lost your right-hand man (or woman)? Freedom is everything, and in this mini-episode Scott is going to walk you through what it means to...

Austin quit his position as a personal trainer in January 2022, and signed a lease for his own gym, Greenlight Personal Training, by November of that same year. How did a shy kid from Chico, CA level up so quickly- and where did his growth come from? His story is incredibly inspiring, and we all learned so much wisdom from someone so young… and from someone that is so naturally quiet and introvert...

For years, Shannon’s story as a gym owner was very typical- she worked hard, put in long work weeks, gave it her all, and made okay money. But things started to change after she got married, especially when they decided to have children. Something had to change. She was offering group training with some personal training and nutrition services- but just like other owners- she was stuck working in...

We all know the 1 on 1 coaching experience produces great results. When you only have a few clients, doing all the little things that create an incredible experience is easy. But what happens when your client load doubles, triples, or even quadruples? Things start to fall apart, client experience plummets, and burnout starts to creep in.  In today’s episode, Trevor Wittwer with Coach Catalyst expl...

If you’re a gym owner who knows the power and how quickly selling PT can boost revenue- but has struggled to find, hire, or retain personal trainers to service high-ticket PT sessions (reliably)... Utilizing an OVERLAPPING PT can help you overcome these bottlenecks. The key to a long-term sustainable PT revenue stream is needing fewer employees that get paid much higher rates than your competitors...

This episode is especially important for any gym owner, personal trainer, or online coach to listen to… especially if you feel like you are struggling, failing, or doubting if you can make it in the fitness business. Robert Gill owns a CrossFit in Texas, that he had owned for just 1 year. And after he quit his job to run the gym full-time, he quickly became overloaded with debt and behind on his m...