The Proffitt Podcast

Send Krystal a Text Message. "Are you creating something new next year?" If I were creating a brand new podcast, YouTube channel, or blog in 2023, there are three things I'd focus on. I flashed back to 2018, and the baby content creator I was that didn't know anything about anything. I just knew I wanted to share an important message. Flash forward to today, and I know some ess...

Send Krystal a Text Message. "I was late to my Shark Tank audition." Today's guest, Seneca Hampton, shares his journey of entrepreneurship -- and how it isn't always a linear path. From starting more than twenty businesses before he landed on the "successful one," Seneca shared how being resilient and consistent eventually led to his multi-million dollar booming busin...

Send Krystal a Text Message. Reese Witherspoon. Mindy Kaling. Elizabeth Gilbert. These are just three of the women that inspire me every day in my journey.  From teaching me about creativity to learning how to invest in myself, all of the mentors mentioned in today's episode have profoundly impacted my life.  And, because it's Thanksgiving week here in the US, I wanted to sprinkle the un...

Send Krystal a Text Message. Are you creating solo content? You should be. Unsure where to get started? Not to worry. I've got you covered in today's episode! After creating more than hundreds of solo podcast episodes and YouTube videos, I've developed a content bank of helpful resources to guide you through the *awkwardness* of talking to yourself. In today's episode, we'...

Send Krystal a Text Message. "What does my story have to do with content?" Well, everything. Today's guest, Chef Amanda Schonberg, demonstrates what it takes to turn on the mic and share your story. In our conversation, she shared that her journey with creating content on Periscope -- unsure of what she was doing --  was just the starting point for taking her baking skills and shari...

Send Krystal a Text Message. Are you doing a good job with your content? How do you know? Unless you get feedback from members of your audience, you could be creating content in a void -- never knowing what you could be doing better. In today's episode, I'm walking you through four simple ways you can survey your audience and get feedback on your content. We're covering how to surve...

Send Krystal a Text Message. How do you define "success?" What does it look like to achieve "content success?" Does it look like less editing time and more opportunities to engage with your community?  In today's episode, we're talking about content success and what that looks like -- for you. We each have our own content creation journeys, and we all have different g...

Send Krystal a Text Message. Do you feel like you're wasting hours each week creating your content? Four specific tasks were the ultimate time wasters when I look back over my content creation journey.  Not only did these culprits waste time, but they also drained my energy and motivation because they took so long -- and most of them had roots in perfectionism.  In today's episode, I&apo...

Send Krystal a Text Message. "My content isn't growing anymore. I've tried publishing better content, having bigger named guests, and even spending more time editing - but I've stopped growing. What am I doing wrong?" Sound familiar? There are 11 ways you may sabotage your content growth -- without even knowing it! Today's episode covers some mistakes I often see cont...

Send Krystal a Text Message. "How do all of your content systems and processes work?" We've covered content creation strategies at the most granular levels on the podcast.  Today, we're taking everything up to a higher level so that you can see the potential impact your content can have in the future. The three types of content workflows will help you navigate your content more...

Send Krystal a Text Message. "Seriously though...what is content repurposing?" A question many of you have asked recently. It's not only a concept I've been obsessed with since 2020 when I decided to go all-in on my platforms. It's also the thing people ask me about the most. Sure, people want to know how to start a podcast. Or how to get their show notes just right or the...

Send Krystal a Text Message. So you want to make money with your content, but you're not sure where to start, right? Today's guest may have the answers you've been looking for! In this episode, I'm chatting with The Podcast Babes Founder, Anne Claessen. And this is an interview that has it all. We talked about the journeys of content creation, how content burnout and podfade ar...

Send Krystal a Text Message. "How do you maximize your content strategy during an affiliate launch?" This topic hits close to home today! While I'm in the thick of my affiliate promotion for Digital Course Academy 2022, I thought I'd share with you the behind-the-scenes for my content strategy. I'm sharing the five pillars of content that make up my promotional strategy an...

Send Krystal a Text Message. A big part of being a creator is learning to get strategic with your content. The strategy may not come to you naturally, but the sooner you adopt a strategic mindset with your content, the more it leads and revenue you’ll generate long-term. In today’s episode, I’m covering how to build a better content funnel to get more leads and conversions in your content. I’m sha...

Send Krystal a Text Message. "Selling is hard. But selling in my content -- seems almost impossible!" Today's episode was created just for you if you've said these words. Not only do we need to cover the four keys to successfully selling in your content, but we also need to go over why what you're doing right now may not be working. I'm giving you the strategies I&apo...

Send Krystal a Text Message. She's back! Today, I'm having a super fun interview with my friend and mentor, Amy Porterfield. In this special bonus episode, we're talking about content and what it means to not have to start from scratch ever again. Amy shares with us about her podcast journey and the impact it's had on her business. She even gives us a little nugget about her ne...

Send Krystal a Text Message. "People aren't buying my product or signing up for my lead magnets from my content. What am I doing wrong?" There are three reasons your audience isn't jumping up and down to follow your content CTAs. Let's break them down one by one in today's episode.  I see a few of these mistakes every day -- and you shouldn't feel ashamed if you&...

Send Krystal a Text Message. "Do you even blog?" That's today's guest catchphrase, and it makes me smile every time I hear it! In this episode, I'm chatting with Pete McPherson: Blogger, Podcaster, & YouTuber. He's achieved the content creator trifecta by having all three types of content in his business. And, because I know this audience so well, I know that&apos...

Send Krystal a Text Message. "What can I do with all of this content I've created? Can I sell it?... But wait. I've already given so much away for free; how will that work?"  Today's episode is for those with a decent amount of content backlog (from your podcast, blog, or YouTube channel) who have been trying to figure out how to create a digital product. I'm sharing...

Send Krystal a Text Message. "I swear we've covered this topic before. Why can't I find it?" This is the question I asked 20 minutes before I started recording today's episode. Because I knew we'd covered this topic, but I couldn't locate where. Then, it occurred to me. We've only discussed "timely vs. evergreen" when creating content for your audi...

Send Krystal a Text Message. "How do you focus on selling just one product in your content without your audience getting sick of hearing the same thing over and over?" I've heard every version of this question -- multiple times -- over the last four years. And today, I'm happy to answer it specifically for one community member (shout Amy Connell, and thanks for the question!) b...

Send Krystal a Text Message. “...many different ways that you can do social media... there's not one way that you approach it that's the “right way” to do it...” This was the start of a social media conversation during a coaching call. In today's coaching call, I'm chatting with Monique Simmons, host of the DEMO with No Podcast, about social media strategies, podcast websites,...

Send Krystal a Text Message. “I want to promote my business in my content, but how often is too much?” A question I asked a lot when I first started promoting my business on my podcast and YouTube channel. In todays episode, we’re talking about the delicate balance between “not enough” and “too much” when it comes to selling in your content. I’m also sharing resources to help you get better at sel...

Send Krystal a Text Message. "You know enough about what you're talking about to create content and market it to your audience." This statement is my usual opening line. It's what I tell most creators that are hesitant to market their podcast or YouTube channel initially. Today's coaching call with Aurora Aaraas isn't any different. She comes to our chat with an acade...

Send Krystal a Text Message. Step aside Facebook Ads. Move over Instagram Sponsored posts. Buzzsprout just blew the freaking lid off podcast advertising! In today's episode, I'm breaking down Buzzsprout's newest (amazing!) feature that we've all been waiting for: Buzzsprout Ads. This new feature allows two things that have been seemingly impossible for a lot of podcasters:   A...