The Proffitt Podcast

Send Krystal a Text Message. Ever wondered how to craft your podcast content for a specific audience? Join me and Cathy, a fellow podcaster and member of the Proffitt Podcast community. In her listener-submitted question, she shares her experience creating content for caregivers and seeks advice on how to venture into a new topic, such as cancer support for caregivers. Let's talk about the op...

Send Krystal a Text Message. Are you guilty of committing podcasting crimes? Don't worry - we've all made mistakes, and today I'm here to help you avoid seven fatal errors that could have your listeners hitting the off button. Listen in as I share my experiences and insights on keeping your audience engaged and entertained. First up, let's fix those terrible audio levels. I&apo...

Send Krystal a Text Message. Do you find podcast editing daunting or feel swamped by the production process? Fear not, podcasting enthusiasts! I recently had a fantastic conversation with Justin Peters, a seasoned podcast producer and editor, who shared his valuable insights and tips to streamline the podcast production process.  Our discussion explored the significance of production quality, the...

Send Krystal a Text Message. "I have boundaries." This is the mantra of today's episode. You'll see why when you get into the juicy details around boundaries, but this could be the missing link if you struggle to get content published consistently. In this episode, I'm sharing what content (or creative) boundaries have done for my podcast and content journey. Without them,...

Send Krystal a Text Message. We're back with another listener-submitted question from the community today! Amy Connell from the Graced Health Podcast submitted a question about editing her podcast in Descript. If you're unfamiliar with the platform, Descript is a tool that allows you to upload an audio or video file, and you can edit the transcript of the file like a document. When you d...

Send Krystal a Text Message. Do you consider yourself a thought leader? Or are you someone that wants to be seen as an authority in your industry? Then today's episode is for you! Join me as I chat with Chief Brand Officer at Zilker Media, Nichole Williamson, about growing a business online and what it takes to put your message into the world authentically.  We talked about social media strat...

Send Krystal a Text Message. If you would've told me in 2018 that in 5 years, I'd have 400 episodes of this podcast, I would've cackled in your face! "Not possible, I don't believe it. I can't even imagine having ten episodes out in the world," is probably how I would've responded. Yet, here we are today -- celebrating episode 400 of The Proffitt Podcast. Gr...

Send Krystal a Text Message. Need help making podcast editing easier? This episode is for you!  Today's question from the community comes from Sasha, who needs help with podcast editing. Truthfully, all podcasters need to learn the basics of editing their show, even if you plan to outsource this to a team of pros one day.  Let's cover the seven essential functions for keeping your podcas...

Send Krystal a Text Message. "What exactly is ChatGPT? Why would I use it? How does it work? And what kind of value does it add to me as a creator?"  You've asked all the questions about AI & ChatGPT. I'm excited to chat with today's guest - who's used these powerful tools longer than me - to answer your questions. Join Craig VanSlyke and me as we chat about techn...

Send Krystal a Text Message. In the last episode, we went on a journey through the talks of Podcast Movement Evolutions in Las Vegas. Today, we're rounding out the adventure with the second half of the takeaways and insights I gained at the conference. From learning the ins and outs of the HubSpot Podcast Network to soaking up more marketing strategies, you'll feel like you were right th...

Send Krystal a Text Message. Video podcasts, AI-generated ads, and brand deals for smaller shows -- that's right! Today, we're doing a debrief on Podcast Movement Evolutions 2023.  While I had ambitions to fit everything into one episode, I didn't want to overwhelm you with too much information or not do the content justice. So, we're breaking this up into a two-part series. In...

Send Krystal a Text Message. "I want people to know my name in the industry, but I don't know how to make that happen," is a comment I often hear from podcasters in this community.  If that's you, you're in luck today! Not only have I brought a rockstar authority builder on to interview, but she's also someone that brings a whole new level of street cred to speaking o...

Send Krystal a Text Message. "I've noticed lately in 2023 that everybody, and I mean everybody, either starting a podcast or wants to start a podcast...it's turning out to be quite a saturated space...I would love to know your tips on standing out." This was a listener-submitted question by Swapna Patel in our community. And it's such a good question. There are a lot of po...

Send Krystal a Text Message. "...I am still in the process of starting my own podcast/YouTube channel. Got a few episodes recorded. Any chance you'd be interested in doing a crossover episode of some sort where I can ask you questions about me getting started, and you could live-train a real newbie?" That was the email I received back in December from a friend I'd met at the Ra...

Send Krystal a Text Message. "Is it the numbers? Subscribers? Downloads? What do you use to determine your content success?" Great question, and one that I can't wait to jump into today! There was a recent comment on my YouTube channel -- an observation that my video views have gone down. While this person wasn't wrong (my long-form video views are down), I understood the &quot...

Send Krystal a Text Message. I love a coaching call. But I especially love a coaching call when it's about content, strategy, and podcasting! Today's episode is a live coaching call with Anthony on YouTube as we dissect his most pressing podcast questions. From social media strategy to podcast websites, we covered the questions I often hear from new AND seasoned podcasters.  If you'...

Send Krystal a Text Message. "How does everything tie together? Why do you emphasize the different parts of an online experience?" That, my friend, is known as the Content Marketing Journey.  Today, we're exploring how someone from your audience experiences your content with a fun new exercise. For the first time, I'm walking you through a guided Marketing Meditation to help yo...

Send Krystal a Text Message. Time and money -- two of our most precious resources. Especially as busy creators! Today's episode is dedicated to walking you through four essential skills that deserve your time, money, and attention to make the most out of your content. I'm walking you through how there's a sliding scale of "investments" and that no two creator journeys are...

Send Krystal a Text Message. The podcasting landscape has gone through several evolutions since I started in 2018. You can dynamically insert podcast ads (on your own!!), create episode footers for all your content, and monetize your show in ways that still blow my mind. Let's talk about how you can monetize your podcast in 2023!  (Psst, these tips are especially exciting if you’re already a...

Send Krystal a Text Message. In this day and age, you can't ignore short content. That's why we have to talk about YouTube Shorts and why you can't ignore them. In the last two weeks, I've been asked more about creating content for YouTube, but mainly about the deal with YouTube Shorts.   Today, I'm diving into the behind-the-scenes of our new YouTube channel for "Cam...

Send Krystal a Text Message. "What do three comedians, three mics, and an audio experience make?" One of my favorite podcasts! It's time for another content case study about Smartless.  Today, I'm breaking down the ins and outs of how this podcast started and skyrocketed to the top of the charts. Not only does their story have great guests and hilarious hosts, but I'm shar...

Send Krystal a Text Message. What's next for your business in 2023 and beyond? If you answered "adding Amazon to my digital business," you'll love today's episode! Join me for a fun conversation with Laura Meyer, who specializes in helping brands build successful Amazon businesses through her agency and consultancy work. Not only does she know the ins and outs of the biz,...

Send Krystal a Text Message. "What's coming on the scene for content in 2023?" Oh, I thought you'd never ask! In today's episode, I'm sharing my top 3 predictions for content marketing in 2023. Some of them may surprise you. Some will make you want to run out and try ASAP. And you might feel a little uncomfortable getting out of your regular content routine. But whate...

Send Krystal a Text Message. "Yes, I'm an Armcherry!" That identifying marker may sound strange to you if you're not a listener of the Armchair Expert Podcast. But if you listen to the show, you get it.  Today, I'm doing a case study that I've waited for months to share with you. The Armchair Expert Podcast, with hosts Dax Shepard and Monica Padma, is one of my top 3...

Send Krystal a Text Message. "Ugh, that sales experience gave me the heebee jeebees!" We've all been there. A salesman that was too aggressive and pushy. A saleswoman duped you into upgrading your account when you didn't need to in a sleazy way. And countless other examples of bad sales experiences. Today's guest, Travis Albritton, joins me as we talk about honest marketin...