The Product Marketing Experts

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaraniesen/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-niesen  Questions covered in this episode: What’s your elevator pitch for Shopify?  How did you come up with that?  Did you use a framework to write it? When do you know it’s working?  How do you know when your positioning is ready to ship?  How often...

Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/ Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach   Questions covered in this episode: What’s your elevator pitch for Airtable?  How did you come up with that?  Did you use a framework to write it? When do you know it’s working?  How do you know when your positioning is ready to ship?  How o...

Connect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/ Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy  Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/home 

Connect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/ Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardt Questions covered in this episode: 1. Why do so many B2B technology companies look and sound the same?  2. What is the company story - what does that mean to you? Like a mission statement?  3. Why design a narrative, why invest in this today as a CEO or CMO? ...

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/   Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky  Questions covered in this episode: How’d you get into product marketing?  What is segmentation? Why should you do it? Why does it work?  Why can it be applied? How does it come to life?  how can a PMM lead this exercise at their own com...

Connect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/ Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barraco Questions we cover in this episode:  Tell me about your career path to becoming a PMM? What does your team look like at Sendoso, what all do you own?  Any advice for people looking to break into product marketing? What roles make for good prod...

Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/ Join Sara on Sharebird here: https://sharebird.com/profile/sararosso Questions we cover in this episode:  Tell me about your career path to becoming a PMM?  So you did you Sharebird AMA on how product marketing works at Remote companies? What’s your experience working with remote companies?  We’re all remote now, but are th...

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/ Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webb Career Opportunities at Trello: bitly/growth/pmm Questions we cover in this episode: Tell me about your career path to becoming a PMM?  So you’ve been at Trello for a while now. And you joined right before being acquired by Atlassian. What was that tra...

Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/ Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach Check out careers at Airtable here: https://airtable.com/careers Questions we cover in this episode:  Tell me about your career path to becoming a PMM? Airtable is a really interesting company, you’re product led, and encourage a self-service...

Connect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/ Join JD on Sharebird here: https://sharebird.com/profile/jd-prater Find JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketing Questions we cover in this episode: How’d you get into product marketing?  So you pretty recently switched jobs? You’re at Amazon now, spec...

Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghankeaney/ Questions we cover in this episode: So, we of course worked together for a while at HubSpot! And now we’re both onto new things. Tell us about what you’re working on now.  One thing I think everyone who has worked with you would say about you, is that you’re a great writer. Is that something you were born with, or how...

Find Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/ Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dong Heap is hiring! Check out career opportunities here: https://heap.io/careers Questions we cover in this episode: Tell me about your career path to becoming a PMM?  How is the marketing team structured at Heap?  So you’re building out the product marketing team...

Connect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/ Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodar Check out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/ Questions we cover in this episode: Tell me about your career path to becoming a PMM?  Should product marketing own pricing? Why?  Who are your key partners f...

Connect with Agustina on Linkedin here:https://www.linkedin.com/in/agustinasacerdote/ Join Agustina on Sharebird here: https://sharebird.com/profile/agustina-sacerdote Questions we cover in this episode: Tell me about your career path to becoming a PMM?  What are the areas PMMs should be experts in?  How do you go about acquiring that info?  What does this look like at Square?  How do you record a...

Connect with Natalie on Linkedin here: https://www.linkedin.com/in/natalielouie/ Join Natalie on Sharebird here: https://sharebird.com/profile/natalie-louie Questions we cover in this episode:  Tell me about your career path to becoming a PMM?  What does product marketing look like at Zuora - what teams are you key partners?  How do you think about goals? Do you have product and marketing goals? ...

Connect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/ Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2 Questions we cover in this episode:  I’d love to hear about your journey at Optimizely, you’ve been there for over 6 years and have gone from IC to Sr. Director, what's that been like?  So like I said in the intro, awesome topic to dive into today - wh...

Connect with Jon here: https://www.linkedin.com/in/jonrooney/ Join Jon on Sharebird here: https://sharebird.com/profile/jon-rooney Follow Jon on Twitter: https://twitter.com/rooneythesis?lang=en Questions covered in this episode: Tell me about your career path to becoming the VP of PMM at new relic?  So you own product and solutions marketing? Are those two different teams? If so, what are the goa...

Because it’s a holiday I wanted to take a break this week and hang with the fam, so we’re not doing an episode this week, but I still wanted to give you something to listen to. So I’m going to share the top 5 episodes of the podcast based on downloads, and tell you why I enjoyed that chat. Feel free to go back and listen or re-listen to those episodes.  In reverse order of popularity.:  Pricing an...

Connect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/ Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckham Questions we cover in this episode: Tell me about your career path to becoming a PMM?  So today we’re going to focus on working with sales and sales enablement. Working with sales can be tough, and for some PMMs it’s the worst part of the job. But you enjo...

Connect with Susan on Linkedin: https://www.linkedin.com/in/susan-j-park-2ab2a58/ Join Susan on Sharebird here: https://sharebird.com/profile/susan-j-park Questions we cover in this episode:  Tell me about your career path to becoming a PMM?  How has your job changed since Covid? Did you all have to adjust your Go-to-market?  So you’ve been doing the whole remote thing long before 2020. How do you...

Connect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/ Join Madeline on Sharebird here: https://sharebird.com/profile/madeline-ng/activity Questions we cover in this episode:  How much do you miss the MK’s right now?  Tell me about your career path to becoming a PMM?  What’s product marketing like at Google maps? Big company obviously, but you’re marketing a really important, an...

Connect with Daniel on Linkedin: https://www.linkedin.com/in/-danieljmurphy/ Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-j-murphy Interested in theThe Product Launch Masterclass? Find out more here: https://www.theproductlaunchmasterclass.com/home Questions we covered in this episode:  So I think you launched a product this week! Right? How’d it go?  So you worked at Drift...

Connect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/ Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannan Questions we cover in this episode: Tell me about your career path to becoming a product marketer.  Can you tell me about some of your lessons learned from your time as a product marketer? I’ve heard Product Marketing described as the glue that h...

Check out Jeffrey's article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketing Connect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/ Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1 Questions we cover in this episode: Alright JV, we worked together for 5 years but I don’t think I ever asked you, how and why...

Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/ Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/ Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbaz Questions we cover on this episode: 1.     Tell me about Stripe - Krithika you’ve been there for 7 year, right?...