The Product Marketing Experts

Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are the naming and positioning of new products and features. She advocates for involving every team in the launch process and both internally and externally creating messaging that clearly states the nuances of new releases. She also dis...

Whether you’re looking to break into PMM or have been a practitioner for years, this interview is full of advice on how to further develop your career.  We are joined this week by Mike, VP, Product Marketing at ClickUp, who has had an amazing career finding the right roles and ultimately landing him a VP role.  Mike and Jeffrey discuss how to gain credibility, evaluate your future role, prioritize...

In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on those items. Tune in to hear how to create a distinctive narrative and story in a competitive landscap...

Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his team leverage research and measurement. When it comes to measurement, he and his team look at how well advertising is working and it’s overall performance. In regards to research, he talks about what it’s like to work for a company t...

We’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia and Jeffrey discuss what Glassdoor has done to maintain a position of leadership in a crowded market and how they’ve evolved their messaging while remaining true to the core values of the company that have not changed since day one....

From startup companies to being at a large scale organization, Jeff has been doing product marketing work since before it was even defined as PMM. In this interview you’ll hear his point of view on the emergence of self serve and how it’s impacted the role of product marketing. He shares how the environment at many companies has made the switch from a sales led environment to product led and why p...

Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging frameworks that will help you win deals and make your GTM process that much more effective.  Crisply articulati...

How do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing company. She also shares her take on the 80/20 rule, how to structure your team, and achieve KPI’s. You’ll also hear why she values happiness and believes that “the success of the company depends on the manager”. Follow Pallavi on Linke...

Product marketing hasn’t always been recognized as a value ad to organizations, but more and more companies are recognizing the need for the function and therefore more roles in the field are being created. Keeping up on the trends in the market and playing to your strengths will ultimately help you not only land the role you desire, but keep that role and excel in it. This week’s expert shares hi...

What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper -  it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have to get customer insights and collect the data and...

In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better. 

Follow Diego on LinkedIn . Join Diego on Sharebird .  Questions covered in this episode: Can you tell us about yourself and your role at UiPath? UI Path recently went public. Can you share a bit about what that was like? As the leader of product marketing, what did you need to think about and do during the IPO journey? How long before the S1 filing did you and the team start preparing? Tell us abo...

Follow Alex on LinkedIn . Join Alex on Sharebird .  Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at ActiveCampaign? 2. How do you and the product marketing team at ActiveCampaign think about storytelling? 3. When you think about telling a new story or working on a narrative, where do you start? 4. When that narrative is drafted, how do you refine and rev...

Follow Leah on LinkedIn . Join Leah on Sharebird .  Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Gusto? 2. How do you and the product marketing team at Gusto handle competitive intelligence? Do you have dedicated people for it, or is it a part of what every PMM is doing? 3. How do you keep track of key competitors in your space? 4. What reporting (if...

Connect with Becky on LinkedIn . Join Becky on Sharebird .  Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Snow Software? 2. As a leader how do you set the tone, and build a great relationship with Product? 3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors? 4. What about...

Connect with Axel on LinkedIn . Join Axel on Sharebird .  Questions covered in this episode: 1. Can you tell us a bit more about yourself and Datasite? 2. At Datasite you oversee product marketing, content marketing, and pricing. Can you share how that came to be? 3. How did you come to own pricing? 4. For PMMs interested in owning pricing, what skills or attributes should they be looking to build...

Connect with Kavya on LinkedIn . Join Kavya on Sharebird .  Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Sprinklr? 2. Can you share a little bit about how you got into product marketing and what interested you about it? 3. For a product marketer looking to get into leadership, how do you advise they approach it? 4. Are there any skills or areas of opp...

Connect with Gregg on LinkedIn . Join Gregg on Sharebird .  Questions covered in this episode: 1. Can you tell us a bit about yourself and your role? 2. How have you structured the team at Zapier? 3. What do you think about structuring product marketing teams? Why did you decided on the structure you just mentioned? 4. As a leader, how have you balanced scaling yourself and your team/resources? 5....

Connect with Grace on LinkedIn . Join Grace on Sharebird .  Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Udemy? 2. As product marketing leaders, we need to build credibility with so many other groups such as product, demand gen, customer marketing, and more. How do you do this effectively, and how does your team build upon this for launches? 3. How do...

You can connect with Francis on LinkedIn . Join Francis on Sharebird ! Questions covered in this episode: 1. Can you tell us a bit about yourself and your role? 2. You've held a number of product marketing roles. Tell us about what product marketing should look like in an early stage company? 3. As a company evolves, maybe series B, or C, what does product marketing look like and how does it chang...

Connect with Jasmine on LinkedIn . Join Jasmine on Sharebird .  Questions covered in this episode: Tell me about your career path to becoming a PMM.  So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned? Do these stories align to your personas and differ based on seniority or segment you sell into? How have you successfully built relationships across t...

Connect with April on LinkedIn . If you haven't already, you can download April's book Obviously Awesome here . 

Connect with Sam on LinkedIn . Join Sam on Sharebird .

Connect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielkuperman/ Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-kuperman Book recommendations: Positioning: The Battle for Your Mind - by Al Ries and Jack Trout Obviously Awesome - by April Dunford Crossing the Chasm - by Geoffrey Moore

Connect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/ Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1   Questions covered in this episode: What’s your elevator pitch for Pluralsight?  How did you come up with that?  Did you use a framework to write it? When do you know it’s working?  How do you know when your positioning is ready to ship?  How oft...