Jeffrey Vocell, Sharebird

The Product Marketing Experts

Business EN ↓ 92 episodes

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.

Author

Jeffrey Vocell, Sharebird

Episodes

Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft 30.09.2020 31:57

Connect with Chris Mills on Linkedin: https://www.linkedin.com/in/chrisamills-sf/ Join Chris on Sharebird: https://sharebird.com/profile/chris-mills Questions we cover on this episode: What does product marketing look like at SalesLoft? How did you make your way to VP there? What happens when you get pricing wrong? And what happens when you get it right? What’s the relationship between product p...

Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2) 23.09.2020 24:35

Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/ Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley Questions we cover on this episode: Tell me about your career path to becoming a PMM? Basics: Why is a launch valuable in general? Why not just release as it happens? What the launch you’re most proud of in your career and why? What’s the prod...

Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1) 16.09.2020 34:18

Working with Product with April Rassa, Head of Product Marketing at HackerOne 09.09.2020 30:32

Connect with April Rassa on Linkedin: https://www.linkedin.com/in/arassa/ Questions we cover on this episode: Tell me about your career path to becoming a PMM? Why is it so important for PMMs to be tightly integrated and on the same page with product? How can PMMs build a strong mutually beneficial relationship there? What are some issues that get in the way? What if your product team is bad...

Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org 02.09.2020 27:28

Connect with Diana Smith on Linkedin: https://www.linkedin.com/in/dianaharlansmith/ Join Diana on Sharebird: https://sharebird.com/profile/diana-smith Questions we cover on this episode: Tell me about your career path to becoming a PMM? So in your role now you’re the Director of Product Marketing and brand. What does that mean? What is good brand marketing? Any examples? What’s your approach to do...

Breaking into Product Marketing with Naike Romain, Sr. PMM at Foursquare 26.08.2020 27:11

Connect with Naike Romain on Linkedin and Twitter . Join Naike on Sharebird: https://sharebird.com/profile/naike-romain Question we cover in this episode: Let’s start way back, when you were a kid, what did you want to do when you grew up? What did you go to school for, when you were in school did you know you wanted to go into tech? When did product marketing come on your radar? How have past...

Brand Strategy with Anthony Kennada, Chief Marketing Officer at Front 19.08.2020 41:56

Connect with Anthony Kennada on Linkedin: https://www.linkedin.com/in/akennada/ Join Anthony on Sharebird: https://sharebird.com/profile/anthony-kennada Questions we covered in this episode: Lakers vs Celtics How Anthony got into marketing and his journey to becoming a CMO How does product marketing fit in at Front? What value does product marketing bring to your org? Why is it so important for...

Consumer Psychology, with Phill Agnew, Director of Product Marketing at Brandwatch 12.08.2020 47:26

One of the things Alex and I set out to achieve with this podcast, is to champion product marketing. And a huge part of that is not only making product marketing more popular but helping standardize how we work. That's important, being a pmm today is a little to much of an art. Shrouded in mystery. That's a big problem when a CMO is trying to decide what to invest in. Or if you're trying to create...

Product Led Growth with Eric Keating, VP of Marketing at Appcues 05.08.2020 35:12

Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/ Questions we covered in this episode: Kids and Zoom How Eric got into Marketing What is Product Led Growth? Why is it growing so fast right now? What should PMMs doin at a PLG company? PMMs working with Sales at PLG companies? Growth vs Product Marketing at a PLG company?

Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk 29.07.2020 36:00

Interviews are pretty pressure packed situations. You have a very limited amount of time to make an impression on a small group of people who will decide if you get the job or not. You’re trying to show you know you stuff, impress them, stand out, all while maintaining your cool and showing that you’d be a good future co-worker. Woof right. On top of that, product marketing can mean different thin...

Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor 22.07.2020 29:57

Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/ Join Dan on Sharebird here: https://sharebird.com/profile/dan-laufer Questions we covered in this episode: How do you add value to PMs and the product team? How do you build a good relationship with Product? How do you partner with them on the product roadmap? How should customer feedback play a role in roadmap developmen...

Product Positioning with April Dunford, Author of Obv!ously Awesome 15.07.2020 42:52

April Dunford, Startup market strategy + positioning. Author - Obviously Awesome . Connect with her here: - Linkedin - Twitter Questions we covered in this episode: How did April develop her positioning skills? (3:19) How did she develop her method? (10:33) Examples of positioning in the wild (13:10) Product Marketers as Market Managers (19:50) We bash positioning statements for awhile (20:53...

B2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber Eats 08.07.2020 33:33

Marcus and Mike Polner, Global Head of Product Marketing | Uber Eats, discuss: What's it been like working at Uber Eats through this pandemic? How are B2B and B2C similar, different, and what can B2B learn from B2C? Product led growth, and the consumerization of software. Why do B2B marketers fall into the trap of being overly corporate and dry? Why marketing should be "fun" and why the best m...

Messaging with Kevin Garcia, Director of Product Marketing, Segment 01.07.2020 36:16

Connect with Kevin Garcia on Linkedin: https://www.linkedin.com/in/kgarcia001/ Join him on Sharebird: https://sharebird.com/profile/kevin-garcia

Building a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout Social 24.06.2020 33:35

Connect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/ Join him on Sharebird here: https://sharebird.com/profile/patrick-cuttica

The Product Marketing Career Path, with Teresa Haun, Director PMM, Zendesk 16.06.2020 34:47

Navigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. Product Marketing is often different at different companies, the scope is often ambiguous, it’s hard to measure the impact of our work, and you're stuck in the middle of at least two teams. This means we are often overlooked, and underapprec...

Welcome to the Product Marketing Experts 12.06.2020 9:00

In this episode Marcus and Alex introduce you to the show. Who we are, what we're trying to achieve, and what you can expect to learn from The Product Marketing Experts. Next week we'll rollout our first real episode with Teresa Haun, Director of Product Marketing at Zendesk. Don't forget to check out Sharebird here: https://sharebird.com/