The Product Entrepreneur Podcast

Tune in to this week's podcast episode to learn how mastering the 3Ps leads to falling in love with marketing—aka, the key to getting your brand the revival it deserves! In this week's episode, we talk about how to fall in love with marketing again by following the 3 P's, including: Tapping into your desired narrative Why you NEED to be the face of your brand  How to drop the guilt and fear around...

It's time to hit the gas pedal for your launch, but before we pick up speed, we need to know we're going in the right direction. In this week's episode, we dig into the foundation you need for your most explosive launch yet, including: Shaping who you ARE during your launch period, not just what you do How to introspect on the thought patterns holding you back (like indecisiveness, imposter syndro...

Most entrepreneurs don't have a full grasp of their market — or who their buyers are — before they hit the ground running with their marketing strategy. They go to market way too early, expecting results that only a meticulously planned brand can do. A lot of product-based entrepreneurs are fighting the wrong battle. They think it's their mindset or their marketing when really… it's their brand st...

Great brands are built on data . Growth comes from knowing your customer inside and out - especially their buying psychology - that you then use to build brand strategies that help them pick you over your competitors. A lot of product-based entrepreneurs are fighting the wrong battle. They think it's their mindset or their marketing, when really it's their brand strategy. And I'm going to be teach...

In this week's episode, we sit down with our guest expert Gabrielle Smith, a licensed business coach and our head mindset coach at the Product Profit Lab, to talk about the right way to set fulfilling goals, along with the steps you need to take in order to succeed!  We get into the nitty-gritty of how to combine strategy with the right mindset, including:  How to build yourself up from the inside...

New year, new energy. 2023 is the year to tackle your business with fresh vigor! So how can you make the most of this fresh new year? In this week's podcast episode, I'm talking about how to gear up for 2023 — and the 3 areas to focus on to increase revenue. In this episode, we talk about:  Relationship building with your customer (and your community) to make your interactions personal, surprising...

Are you ready to throw in the towel for 2022? We may only have a few weeks left, but this last stretch can be your most productive and fruitful yet—IF you use it right! Now is the perfect time to reflect on your goals. A lot of us focus on the big New Year resolution-type goals right about now, which is not a BAD thing, but it can make us forget about the goals we can still complete right now in t...

What do you need to do FIRST for your product brand? Surprisingly, it's not crafting the perfect marketing strategy, getting dynamite product photos, or even setting up your socials.  Nope: before all of that, you need to tackle brand positioning to unlock your business's true potential! Otherwise, all those other pieces are only going to be hurdles, not helpers. In this episode, we talk about:  P...

Did you have a goal that you didn't accomplish this year? Is this period starting to feel like it was a blow? If you're frustrated with low sales this holiday season, it's time to recharge your approach; it's easier than you may think! In this episode, we talk about: How to acknowledge your emotions in a way that's fruitful, not frustrating Realizing that not reaching a goal is NEUTRAL, not negati...

In this episode, we dive into:  The psychology of a buyer, specifically the type of buyer you want to attract. (There is a difference!) That means you need to understand how your customer makes a buying decision, and how they weigh the pros and cons of a purchase.  How to motivate your customer to (literally) buy what you're selling; it's rarely going to be solely about your product features! You...

If the words "Black Friday" send a shiver down your spine, you're not alone! Brands all over the world enter this holiday season with the same, unnerving question: To discount, or not to discount?  Everyone's hunting for a good deal this time of year, but on the other side of things, your business still needs to stay sustainable. So how can you do that while doling out seasonal promos and discount...

One of the most common things I see in this industry is some people treating their product-based brand as a service-based brand, or even vice versa: aka, people start a product and try to add being a coach or other service on top of it.  The result? Your messaging gets muddled, your to-do list multiplies, and all that extra effort still doesn't translate into an equal rise in sales. In this episod...

It's disheartening to put so much energy into building a business, only to find yourself in a never-ending cash crunch. Spending your limited resources on worthless things or perfection is a key contributor. That's why we made this episode. You'll get insight into the three profitable stages associated with product brands, figure out where you are in that cycle, and discover how to allocate your r...

Running a successful product-based business involves more than just product selling. Business owners must strategically set goals, plan their purchases, and make informed marketing decisions based on customer needs at a given time. Using customer trends to inform decisions regarding what, how and when to sell is a key part of Inventory and Sales planning. Inventory planning enables product-based b...

Earnings are a great perk that come as a natural consequence of launching your business. Having a clear rationale for doing what you're doing can help you weather the inevitable storms that will inevitably arise as you build your business. And when your why is so strong that you're prepared to keep going even when everything else in your life suggests that you shouldn't, that's when you know you'r...

We all face periods when we feel like trashing our businesses and giving up. This occurs when you have tried a strategy and committed significant resources or juggling an excessive number of responsibilities, but your sales remain flat or fluctuate erratically. So you might be scratching your head now, wondering what you're doing wrong. This is the episode for you if that description fits your exp...

Marketers' longtime reliance on third-party consumer data is fast becoming obsolete. For example, advertising on social media platforms like Instagram and Facebook, where targeting audiences can yield highly successful campaigns, has always been a cornerstone of the direct-to-consumer marketing strategy. However, it is more important than ever to create direct connections with consumers in light o...

As long as marketing remains a mystery to you, you'll struggle. Chasing random shiny-objects on the internet won't work. Throwing spaghetti won't work. The only thing that WILL work is to design a marketing strategy with scientific precision. In this episode, I explain why your marketing efforts aren't yielding the desired results. If you are looking to turn your product-based business into a well...

Are you asking yourself any of these questions? What should I do to start making money? What can I do to boost my sales? How can I accelerate the of my business? What do I need to do to advance to the next level? Sometimes, what you have to do is not the solution; it's what you must refrain from doing. In this episode, I talk about three things you should stop doing if you want to get to where you...

With me today are Anna Maria and her sister Jackie, co-founders of Telias Styles and Design. Before Telias Style And Design, Anna Maria worked in retail for Dress Band for 17 years. When Dress Band closed at the end of 2019, it allowed her to focus on Telias and bring it to life. Telia started by making masks during COVID and then rolled into fashion, then decided to zero in on home décor, startin...

So, you've been successful in launching your business. Your target market embraced the idea you developed, and you put it into action. Your efforts and financial commitment were rewarded within the first 6 to 12 months. You actually expanded more quickly than you anticipated. Although the process was somewhat unpredictable, you managed to complete your goal! Suddenly, things begin to alter. You st...

Whenever we reach a certain point in the growth of our brand, many of us seek the next most effective tactic to scale our businesses. I've been there and learned that constantly changing strategies is not the best course of action when it comes to scaling. We overburden ourselves every time we learn a new tactic. We end up placing ourselves in situations where we feel like we need to know more, wh...

Everyone is trying to save time. So the faster your product on the shelf can 'speak' to consumers, the more money you will make. This is why a lot of groundwork has to be done to understand your ideal customer demographics and behaviors and tailor your branding and messaging accordingly. In this episode, you will gain insights into predicting and understanding consumer behavior. You will appreciat...

Nowadays, finding statistics that will grab attention is simple. Likes and comments on social media and open rates are a point of pride. Business owners are happy to display these as monthly hits. However, many of these stats aren't of any substantial value to growing and scaling your brand/business. They may appear beautiful on paper but don't help your beauty brand business scale.  In today's ep...

Many beauty business owners reach a point where there's no more growth, or their revenue doesn't turn into more profitability. Therefore, the cash overflow necessary to expand the business through buying more inventory, hiring a team, and investing in productivity systems isn't there. Essentially, they are stuck and have plateaued. To make matters worse, they contemplate increasing marketing, whic...