Maureen Mwangi
The Product Entrepreneur Podcast
People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same:Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers. I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you! T...
Author
Maureen Mwangi
Category
Podcast website
Latest episode
Jul 23, 2025
Where to listen?
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Episodes
Episode 41: How to build your e-commerce business organically 17.07.2022 36:21
"Most businesses don't make you feel appreciated. You are simply a number. When you turn someone from a number into feeling appreciated, that is how you build a loyal customer, a super fan." In this episode, you'll receive highly practical advice on getting your e-commerce business to six figures with no ads, escaping the comparison syndrome on Instagram, and creating a community of raving fans wi...
Episode 40: What's Required to get out of Small Brand Status & Play with the Big Brands. 10.07.2022 37:48
Wondering whether scaling is the right next move for you? Tune into this week's podcast to find out: Are you really ready to play in the arena with the big boys and girls? In today's episode of The Product Entrepreneur Podcast, I'll discuss three crucial things that every CEO needs in order to scale successfully. I'll explain why you need these and why you could fail if you don't have these. Ident...
Episode 39: Tell-Tale Signs that You've Outgrown your eCommerce Business Like a Hobby 02.07.2022 25:40
Have you been feeling overwhelmed or exhausted in your business? Then it's a sign that you've probably outgrown the way you run your business. Wondering what exactly this means? Tune into this week's podcast: Tell-Tale Signs that You've Outgrown your Business On today's episode of The Product Entrepreneur Podcast, I'll discuss four key signs that mean you have outgrown your business strategy and...
Episode 38: The Power of Unapologetically Being Courageous with Leslie Kuster 25.06.2022 33:10
In this episode, Leslie shares her journey to the seven-figure mark and navigating the heavily male-dominated entrepreneur space. Leslie was in business for 17 years before she brought her business over the six-figure mark. She remarks that it wasn't an overnight success. Still, the first step in that process was acknowledging that making that kind of money was what she truly wanted. She highlight...
Episode 37:Dreams Do Come True With Jennifer Calderon 18.04.2022 32:11
In this episode, Jennifer will share her entrepreneurship journey, and I hope you can borrow a leaf or two? How Jennifer's parents influenced her entrepreneurship journey Jennifer grew up with entrepreneurial parents, and everything seemed just normal for her until the conversations they were having started changing into serious discussions. Jennifer admired how present her parents were to the fam...
Episode 36: Insider Secrets to Scale Your Brand 11.04.2022 53:13
If you're an e-commerce, product-based entrepreneur trying to scale your business and build a successful brand, then this episode is just for you. Uncover the secrets that big brands use to build an obsession brand. So what is brand obsession? And how do you create such a brand? Tune in to this episode to listen to five insider secrets that can help you scale your business and take it to the ne...
Episode 35: Make Business Decisions with Confidence 04.04.2022 37:03
How do you know you have enough information to make a decision? As we get to new levels of growth in our businesses, we come to a place of decision-making. A lot of entrepreneurs struggle with this, because they don't want to make the wrong decision! They want to know for sure that they'll get a return on everything they invest in, and this delays the decision-making process. In this episode,...
Episode 34: Scaling Through Digital Advertising with Flairst 28.03.2022 34:52
In this special episode, Maureen chats with Flare Agency owners Jessica and Amy about all things digital marketing. Jessica and Amy have over 10 years of digital ads and content creation experience, and they've been in business together at Flare Agency for the past 4 years. They shared some of their top tips and advice for business owners. Learn more about Flairst at https://www.flairst.com/
Episode 33: Create Brand Obsession Through Your Content 21.03.2022 22:45
Are you ready to write content that converts for your eCommerce business? Get ready to learn how to write content that speaks to your ideal customer, take your audience (successfully) through every stage of the customer journey, and ultimately create brand obsession. Remember to subscribe to this podcast and write a review! Maximize Your Product Sales with Maureen's Free Download: https://www.sta...
Episode 32: My Hero's Journey 14.03.2022 56:25
In this special episode, I am interviewed by Paul Dodd. I'm sharing my journey of entrepreneurship. From childhood, to college, to corporate, to my current role as a business strategist, hear what influenced me and shaped my choices. If you're looking to grow and scale your brand with scientific precision & become a market leader, I invite you to apply to Product Profit Lab. Visit https://www.st...
Episode 31: The 5 P's of Entrepreneurship 28.02.2022 27:36
Does your entrepreneurship journey feel like a roller coaster rather than a magical ride into the sunset? If it does, you're not alone. Most of the entrepreneurs I know and coach feel this way! Because of this, I want to tell you my 5 P's of Entrepreneurship. These are the things I truly believe it takes to have lasting success as an entrepreneur. Connect with me on Instagram @maureenmwangioff...
Episode 30: Doing Business Internationally with Ryan Margolin 14.02.2022 30:19
Today on the podcast, Maureen chats with Ryan Margolin, CEO of Professional Hair labs. Started in 1994, Professional Hair Labs has dominated the hair care industry while staying true to its vision of clean, healthy and environmentally friendly hair adhesive products. Ryan shared his take on not only building a highly successful business from the ground up, but also advice on scaling, manufacturing...
Episode 29: Are You Selling a Half-Baked Pizza? 31.01.2022 24:02
What is the foundation of your business? Why does this foundation matter? A lot of people have started asking me, "What makes a small brand different from a big brand?" But it took a while for me to really start understanding the difference between a big brand and a small brand. The key difference is a foundation. To explain this concept, I'm going to use the example of setting up pizza. When...
Episode 28: The Role Of Packaging In Marketing with Smash Brand's Michael Keplinger 17.01.2022 30:25
In this episode, Maureen interviews Michael Keplinger of SmashBrand on the role that packaging plays in marketing, how to stand out in a saturated market, and why building a strong brand is foundational to having great packaging. With online shopping, things are changing. However, some products will always be on the shelf. With those products, like food items, packaging has to do almost all the...
Episode 27: The Top Three Abundance Assets For Life & Business 03.01.2022 40:17
Do you wish you could create abundance in your life? As we begin a new year, many of us have been taking the time to dream up our goals and make plans for 2022. I want to show you how to achieve those goals and create abundance through the things you already have. I talk a lot about assets when I'm teaching business. I often emphasize how important it is to create and have assets in your busine...
Episode 26: The #1 Growth Strategy for 2022 20.12.2021 24:53
If this episode helps you, be sure to leave a review! It makes a huge difference. Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales Connect with me on Instagram @maureenmwangiofficial Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale." Do you feel like your brand growth has slowed do...
Episode 25: How to Build, Grow and SELL a 6 Figure Product Business with Kalina Stormer 06.12.2021 31:21
If this episode helps you, be sure to leave a review! It makes a huge difference. Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales Connect with me on Instagram @maureenmwangiofficial Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale." Today on The Product Entrepreneur Podcast, Kali...
Episode 24: What It Means To Truly Scale Your Business 22.11.2021 29:18
The word scale is used a lot on the online space, but many people don't understand what it means. What does scaling mean to you? Everyone thinks they want to scale, but what they often mean is that they want to make more money. In this episode, Maureen is talking about how to identify if you're ready to scale, what to do in order to become ready, and how to truly scale your business. Connect wi...
Episode 23: Positioning Your Brand For Prosperity with Deidre Wright 01.11.2021 24:49
Deidre Wright is the award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. Today she and Maureen are discussing how to succeed in entrepreneurship and the corporate world as minorities. They discuss branding, networking, self-promotion, and building your own ecosystems for success. Fin...
Episode 22: Are You A Business Owner Or A CEO? 11.10.2021 26:01
When you embrace the CEO mindset, step into your power. Once you step into the power, you have to own it. CEOs ask questions like, "What is the consequence of me making this decision? Am I willing to own that consequence?" They become the person who can decipher emotion from objectivity. You will only do that when you start becoming self-confident. Then you can make decisions for the good of you...
Episode 21: Selling On Amazon with Verity Sewell 27.09.2021 42:53
Is Amazon a good platform for you? How does it differ from eCommerce on your website? Verity will answer those questions! Learn what inspired her to begin selling on Amazon, what things you should consider before becoming an Amazon seller, how to plan for healthy profit margins and more! Connect with Verity on Instagram @smartlittlespace or her website www.smartlittlespace.com Find Verity's F...
Episode 20: What I Teach and Why 13.09.2021 16:27
Maureen shares her core values around coaching entrepreneurs. Bottom line: She believes in coaching her clients to be successful in life as well as run a successful business. In this episode, learn more about the importance of mindset, making data-driven decisions, taking action, embracing your passion, and how Maureen can help you in your entrepreneurship journey. Share your feedback with Maur...
Episode 19: The Core Elements Of A Brand 30.08.2021 14:21
Maureen Mwangi explains the core elements of any brand that draws its ideal customers, including the functional and emotional benefits, the DNA of the brand, and more. Ready to learn the 8 things that create a magnetic brand? Listen to find out!
Episode 18: The Paradox of Fear and Courage 16.08.2021 24:43
Maureen expresses how the things we are often afraid of are not actually that scary. Being embarrassed, falling on your face, being vulnerable…all of these things keep us from taking action. In this episode, Maureen discusses how to face fear and overcome it. Here are four things to remember when dealing with fear: - Learn how to relax into fear - Embrace fear by moving towards it (feel it, allow...
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