The Product Entrepreneur Podcast

Many of us lean heavily on organic marketing strategies to grow our business.  This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way.  Getting attention for your product is great. Getting sales is even better. In fact, that's the thing that really moves the needle.  So what DO you need to do to create content that ACTUALLY converts? In this...

As an entrepreneur, you face constant stress, decision fatigue, and cashflow concerns. In this episode, Maureen shares the top reasons that people don't achieve their eCommerce business goals.  Her #1 tip? Plan for your priorities and goals!   You'll learn how to... ✨ Prioritize profit to bring lifeblood to your business, support growth, and pay yourself ✨ Prioritize product and product mix to m...

Learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024   ✨ GET CUSTOMERS LIKE CLOCKWORK IN 2024 LIVE WORKSHOP   Join our LIVE Annual E-Commerce Planning Workshop and discover the 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024: SAVE YOUR SEAT HERE   ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand g...

Collette Small is the CEO and Founder of Superstar Naturals hair products. In this episode, she shares how Maureen coached her into growing an extremely profitable product business through branding, marketing, and sales systems. Listen to see how you can implement the same strategies and 3x your profits! ________________________________________________________________________________ ✨ FREE TRAIN...

I often get asked, Maureen, why do I feel like I will never get there? Why does this feel so hard? My answer tends to be:  Most product based business owners struggle to succeed because they start with a bloated product assortment and a confusing brand message.  This then creates a lot of complexity in the initial stages making it impossible to quickly take off at the rate the CEO desires.  It is...

Are you stuck in a strategy slump that doesn't seem to be paying off?  I'm not even talking about a FAILING strategy. At least then we can see what's working and what's not.  The worst thing that can happen is if nothing happens. Because then, we're not even getting any feedback after putting in all this effort.  Plateaus SUCK. And unfortunately, they're also inevitable.  Maybe you're not seeing t...

We don't always think about ourselves in the marketing equation. However, the products we pick have an impact on us.  The question typically is - what's the reason why you swiped your credit card to purchase?  Is there anything you can glean from your own purchasing behavior? For a fun peek at my own newly minted skincare routine (and my thoughts on how I would market those same products, based on...

In this episode, discover how Johnna's membership in The Product Brand Accelerator equipped her to move from being a creative product maker on welfare to a 6 figure boss. We talk about her journey, the steps she took, and how you can do the same. Doors are OPEN for The Product Brand Accelerator Program! This program is for product-based business owners like you, who want to learn the obsession-bra...

The top 4 mistakes I see eCommerce brands making (and how to fix them). If you:  ✨think you have to run a promotion because everyone else is doing it. ✨don't have a clear goal for the holiday sale you've planned. ✨aren't in tune with matters most to your customers RIGHT NOW. ✨Know you need to shift the trajectory of your sales, but you don't know how.   This episode is for you. Let's fix those...

If you want to get as much as you give this holiday season, check out this week's podcast episode to learn more about:  What to avoid in Q4 when trying to increase conversions,  How to stay relevant with your audience during this time How to strategically plan discounts and make them profitable How to drive excitement with your audience by tapping into relevant cultural moments,  …and more.   ✨ J...

Sales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you?  If you said the latter, you're not alone; many brands struggle to balance having an enticing discount that doesn't cripple them in the long run.   In this episode, we talk about the dreaded question that every brand ask...

One thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money.    You may ask me why? It's because when you move to new levels of growth, you have to shift your identity to adapt to the things you want.  So what do you need to do in order to break past your fears and accept the success you're stepping in...

Most entrepreneurs seek to shift into hypergrowth once they begin to see results. I have personally done this, and nearly tanked my business and my mental health. Instead, I want to share what you can do to successfully scale your business In this episode, learn the shifts you can implement in order to get to your first $500k in your business.  Looking for support? Let's chat about how I can suppo...

We are in the second episode of our growth series this week! (If you missed Zero to Launch, you can find it in Episode 78!) Today, I want to ask you one simple question: Are you ready to dominate in your market? I understand the unique challenges that your competitors bring to your business, from cheaper international dupes to local businesses undercutting your pricing. So how do you create a prod...

Sometimes, the hardest part of the whole "starting your own business" thing is the STARTING part of it.  Well, believe it or not, most entrepreneurs didn't go to school for this stuff. Many are relying on pure passion and wit, and finding themselves in short supply some days.  So how do you get from the fresh, shiny idea in your head to a real flesh-and-blood business?  You don't need to be the ne...

"Maureen, you talk pretty big about the power of my brand message, but how do I know if it'll actually work for me?"   If you've ever asked yourself that question—or anything similar along those lines—then this week's episode is a must-hear for you!   Because this week, we're not just talking in hypotheticals. This week, we talk to the wonderful Veerpal,  the founder of EO Healing and a true belie...

Whether you want your business to be a small passion project on the side or your full–time dream job, your success is ultimately going to come down to cash confidence.  The good news? You DON'T need an overblown marketing budget, huge product assortment, warehouses of inventory, or even a huge audience to get cash confidence.  All you need to do is 3 simple things:  ✅ Get awareness ✅ Get conside...

You don't need the biggest sales to get you through the dry spells. You need a continuous stream of sales—even small ones!—that eliminate those dry spells all together.    A lot of product-based businesses  are just grinding along. They're running out of fuel and patience, all while pouring in the last of their energy and funding.    In this week's episode, we talk about how to boost that conversi...

In this week's podcast, we're giving you the game plan to battle that fear of quitting your corporate job and pursuing your business full time, including: ✨How to show up for your business with the same effort as your day job ✨Breaking the ruminating cycle to get unstuck ✨Creating safety within yourself (NOT your paycheck!)   Leaving behind that steady 9 to 5 can mean leaving behind a sense of...

I've learned that even when the world seems to be turning upside down, there's one thing that remains constant - the love of God and the peace it brings. And guess what? It's the most valuable currency.   If you're feeling isolated about something, remember it's a season for appointment.    It's a season for learning. ✨ SIGN UP FOR OUR 3-HR LIVE EVENT   Learn how to get your product brand to stan...

Algorithms change. Should you?  Social media algorithms are the invisible enemy that haunts nearly every online business. If you want to be successful, you need to be seen. That means giving the algorithm what it wants to get us to the top of the feed, or at least, not get buried in the meantime. And yet, the second we think we have the equation figured out, it stops working. Sometimes, it changes...

"I'm 68. If I can do it, everybody can do it. I'm not the computer queen, but I learned. I'm still learning. But that's the point. Continue to learn, continue to build, continue to birth." —Vanessa, new entrepreneur on her way to becoming a millionaire Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty an...

SIGN UP FOR BRAND VISIBILITY WORKSHOP USING THIS LINK: https://www.startwardconsulting.com/brandvisibilityworkshop In this week's podcast episode, we talk about the simple yet effective marketing strategy pulled straight from my little black book: MSPR! We talk about everything you need to incorporate this time-tested strategy into your own marketing repertoire. 

There are so many sabotage patterns and poor choices that can cap your growth. It's not that you don't WANT to do the right thing. You just don't know any different. Today I wanted to share the way real CEO's make decisions about growth. ✨Connect With Kara: https://www.instagram.com/karagaisiecoaching/ ✨WORK WITH US Let's prime your brand for explosive growth and scale: Schedule Your Growth Cons...

In this week's episode, we talk about how to shake off our obsession with strategy and replace it with something much more energizing and fulfilling. This includes: Avoiding the "prevent defense" mechanism  The role a strategist should play in your business (aka a support, NOT pulling the cart before the horse!) How to incorporate emotional resilience into how we think about our business   And mor...