The Product Boss with Jacqueline Snyder

Ep. 120: Want to hear our pet peeve? This conversation of divide between choosing for yourself: either "the creative versus the boss". This idea of creatives "selling out" or bosses needing to play small. This is our rant on the topic. Let's keep the conversation going! Join The Product Boss Facebook Group  and let us know what you think. -- We'd love to connect with you on Instagram! Join us at ...

Ep. 119: As a product-based business, it takes the right team of high-performers to get it all done, from shipping to sales to production. And hiring is often necessary, especially in our busy seasons. But, where do you start when it comes to hiring, especially if it's short-term? We're excited to have our special guest Shelli Warren of BizChix and Stacking Your Team podcast dig into some great ti...

Ep. 118: Do you have an alter-ego or a stage persona? As a soloprenuer, we  know, you wear lots of hats. What we've found is that having various alter-egos can help you tap into certain strengths and qualities when we need them the most. In this episode, we have a little fun and give you our celebrity-inspired recommendations for finding your alter-egos in the hats you wear as a product boss. Who...

With the rise of the digital world so many of us have gotten comfortable behind our e-commerce platforms and computers - whether it’s our website, social, Etsy, or Amazon. The fact is the biggest companies out there will have a physical, in-person presence because it's still necessary and has it's major advantages - even in today's digital world. As solopreneurs, how can we learn from these in-per...

Ep. 116: Thinking about adding a product to your service business? In this episode, Jacqueline interviews Lisa Woodruff of Organize 365 all about her journey into becoming a Product Boss. Lisa added her product, the Sunday Basket , to her service-based business and gives us a behind-the-scenes look into the manufacturing and her learning lessons she's discovered along the way. It's a must-listen!...

Ep. 115: When it comes to Digital Strategy, there are so many questions: How can you make your website sell better than others? What is an entrepreneur's approach to Facebook ads, email marketing and brand messaging? What should small brands be doing right now for online marketing? Today we have Stephen Carl of Needle Movement  on the podcast and he shares what he's seeing in digital strategy now...

Ep. 114: What does it look like to have your brand in Target stores? Today we have a special guest, Kelly Barker of Prep Your Skin and she shares with us what life looks like behind getting onto Target shelves. Prep Your Skin is "perfectly giftable beauty products at a modest price" in the clean beauty section. She took a leap of faith in 2013 and left her corporate career to become an entrepreneu...

Ep. 113: In this bonus episode, we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. [DOORS OPEN - ONLY 2 MORE DAYS to enroll] This episode is brought to you by our signature program Multi-Stream Machine , where we help you 2x-4x your sales and increase your visibility faster in your product-based business. Go to www.multistreammachine.com...

Ep. 112: "How do I grow my business?" This is a question we get all the time from our product entrepreneurs. In this episode, we go over 5 ways to grow - and where to look for opportunities as you think about your business for the future. Did you hear? We are opening the doors to our signature course MultiStream Machine tomorrow (Sept 27th) - and it’s only open for 5 days! This is where we teach p...

Ep. 111: This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th. TIME IS RUNNING OUT!!  Sign up now ! Here’s what we’ll cover: Day 1: Mark the most important Holid...

Ep. 110: In this bonus episode, we chat about where you're showing up to sell. Don't know what promotions and offers to create for your customers? This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training...

Ep. 109: In this episode, let's get organized for the holiday season! This Holiday Prep Series is tackling the behind-the-scenes preparation that needs to happen as you are working IN your business. However, it doesn't cover the front-facing offers and promotions that you'll need to create for a profitable holiday season. For that, we have created our [FREE] Rock Your Holiday Promotions Challenge,...

Ep. 108: Today's guest is Divya Gugnani of Co-Founder of Wander Beauty . She shares with us her breadth of knowledge of starting a product business with one product and then expanding - surveying their customers every step of the way. We get to hear how she and her business partner and co-founder, Lindsay Ellingson, met and began their hustle into the clean beauty industry. Also how they began wit...

Episode 107: “ Don't be great. Be consistently good .” - Eric Barker . We all know consistency is really imperative for success. But, where should you actually be putting in the consistent work to move your business forward the most ? In this episode, we chat about the four areas of running your business where consistency matters most, so you can tap into this key to success #4.  -- Please review...

Ep. 106: This is a 4-part mini-series. We'll be sharing Keys to Success that are necessary for any product entrepreneur or small business owner to create the life they want. Today is Key to Success #3: Become the CEO. What does it mean to be a CEO? What role do you actually play to become the CEO? In this episode, we go over what a Product Boss needs to know to understand and embrace as the role o...

Ep. 105: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #2: Success Be...

Ep. 104: When we work with our clients, we often see the same struggles in every single stage of a product business. There are a few consistent struggles we share in this episode, along with the programs we would LOVE to help you along the way. We are quickly filling spots for  The Product Boss Mastermind  and Coached Groups.  If you're in idea to Startup stage, check out The S...

Ep. 103: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #1. -- It's of...

Episode 102: Download the SWOT Analysis for Product freebie here . Have you ever done a SWOT Analysis on your business? It helps you focus on your strengths, minimize your threats, and take the greatest possible advantage of opportunities available to you. SWOT Analysis is a tried-and-true business method that's been around for over 50 years and, in this bonus episode, Jacqueline and Minna pu...

Ep. 101: "Remember That Once You Dreamed of Being Where You Are Now" - this quote is from The Product Boss Instagram and we've received lots of comments, likes and engagement from it, so we wanted to dig deeper and have a fun conversation. What did you dream of for your life? Is it where you are now? In this episode, we reflect on our owns dreams, as kids, and where we are now. We also give you ti...

Episode 100: Have you heard of The Four Burners Theory. It says that there's four areas of in everyone's life: family, friends, work, health, known as the four burners. And in order to be successful, you need to shut off one of those burners. And, in order to be really successful, you should shut off two. In this bonus episode, we re-work The Four Burners Theory because we believe you actually can...

Ep. 99: How did two women gain 100,000 followers on Instagram - in just a year? Through consistently and confidently delivering their mission and brand message (over and over again) through IGTV videos, Instastories and thousands of direct messages. In this episode, we have Amy and Kelly of Give Her Courage , a brand they built around lifting other strong women up and building a framework to equip...

Ep. 98: Today we have Joanna Parker, Founder of Yumble, a subscription-based box for healthy, fun, prepared meals for kids. How did Joanna go from bootstrapping in her kitchen to pitching on the Shark Tank stage on national television and getting backed by Bethenny Frankel to creating a multi-million dollar business, while still getting ready with her kids in the morning? It’s such a great episode...

Ep. 97: What does it take to stand out and create a successful brand that breaks through the competition? This week we have Tracy Matthews of Flourish & Thrive and Creatives Rule the World , who gives us some insight into the jewelry industry and what's she's seen from the brands that have stood the test of time and evolved by digging deeper into who their dream customer is and their reasons for b...

Ep. 96: Ready for a FUN episode? Perfect for the Summer and your mid-year check in with us, it's a conversational episode where we chat about our Shark Tank experiences - YES, we both have made it video round in our individual product boss lives! Jacqueline also shares more of her dip into another reality TV show and we answer for you: should you apply to be on Shark Tank or other reality shows? L...