The Product Boss with Jacqueline Snyder

Ep. 95: In this episode, we welcome on Sue Monhait of Gift Biz Unwrapped to chat about some struggles and tips she's seen for the gifters, bakers, crafters and makers she's worked with. We chat about pricing, standing out, business mindset and more. Connect with Sue: GiftBiz Unwrapped website GiftBiz Unwrapped Instagram GiftBiz Unwrapped podcast -- Sign up for our email list and get our free downl...

Ep. 94: Ever wonder if a business to business tradeshow is right for your business? It's a fantastic way to get into wholesale, make connections and grow your product business. In this episode, we brought on Katie Hunt of Proof to Product to chat with us about B2B tradeshows and what that could look like for your business. Connect with Katie: Proof to Product website Proof to Product Instagram --...

Ep. 93: Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when yo...

Ep. 92: We often get questions from makers about how to scale their businesses. But, WAIT! Before, you decide to *not* listen to this episode because you aren't a handmade business, you definitely *should* listen to it! We go over seven ways to scale handmade and there are so many points that can be applied to help type of product business grow and scale, while still keeping your special touch. Li...

Ep. 91: "What emails should I be sending my customers?" This is one of the most popular questions we get from our Product Bosses. In this episode, we go over the three types of emails you should have set up for your product business and examples of what you should have in each type of email for content: Links mentioned: Sign up to get notified when our course Multi-$tream Machine opens up again: w...

Ep. 90: Know when your customer intends to buy. Sometimes, on specific platforms, your customer is simply there to discover brands and plan for their future purchases. They're not ready to buy. It's important for you to understand your customer's journey and how you can serve them on each platform to getting them closer to their wallet - or the "intent to buy" with smart strategy and a reinforceme...

Ep. 89: For a limited pre-sale time of 7 days only, we are offering our new course: Multi-Stream Machine at a beta price. Check it out here:  https://www.theproductboss.com/more . This is the exact framework and systems that Minna and Jacqueline have used to teach thousands of clients to 2x-4x their product businesses in months (not years). Multi-Stream Machine is an online course that shows you h...

Ep. 88: How do you grow your business with the time you have? How do you arrange your life to make the commitments to reach the money goals you need to make? Maybe you want to leave your corporate job for your side hustle? In this episode, Amanda Boleyn of She Did It Her Way  shares with us so many great techniques to work within the constraints of time (that we all have) and how to shift your min...

How is your business going to run this Summer? Are you ramping up or slowing down? In this episode, we go over how to plan for your Summer months to make sure it fits with your schedule, life, revenue goals and overall business plan for your product growth. Links mentioned: Wave Babe Swimwear (Thanks for the review, Lindsay!) Ever Anchored Get the free download of the worksheets: M's of Highly Eff...

Ep. 86: What's the best marketing strategy for you that feels good with your personality? In this episode, we are joined with Brit Kolo, creator of Marketing Personalities , which provides reports for entrepreneurs who want to be matched up with their best and worst marketing strategies according to their Myers-Briggs personality type. It's a fun episode where we reveal our own personality types a...

Ep. 85: Nearly all buying decisions are made in the subconscious brain. And while it is very illogical, it's also predictable too - with the help of our guest, Melina Palmer. Melina is the founder of The Brainy Business and helps companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” to increase conversions and ROI. We chat about website...

Ep: 84: How can you boost your product growth and sales? In this episode, we go over three ideas that are simple and effective to your bottom line. Sign up for the waiting list for The Product Boss  Mastermind  and you'll get notified of when it opens and if it's a good fit for your business. We'd love to work with you! -- This episode was brought to by our 2:1 Strategy Sessions. Want to work dire...

Ep. 83: In this episode, we're so excited to have an on-air coaching call with Makieda Hart of SGT Hart's BBQ Sauce , where she shares the story of her family's BBQ sauce recipe and having brought her product to market (at time of recording only 9 months ago) in June 2018. In this episode, we venture into product strategy from Amazon to Instagram - the importance of simple engagement and brand mes...

Ep. 82: We were so completely inspired by from last week's episode  and our time with Suzi Weiss-Fischmann, Co-Founder of OPI, that we wanted to share more of our personal thoughts and takeaways from our chat with Suzi and her book " I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time ." In this episode, we pull out key pieces of advice that we don't want you...

Ep. 81: This week’s podcast is HUGE! We have an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, sharing how she took over the beauty industry one color at a time. Suzi just released her book, I'm Not Really a Waitress , and she shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer...

Ep. 80: We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home , the “World’s Driest Bath Mat”.  Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers!  The tips and tricks she shares in this episode are eye-opening and inspirational.  Kickstarter backers allowed for Dorai Home to pr...

Ep. 79: This is a bonus episode - a fun conversation we had with Abagail and Emylee of Boss Project about the upcoming Product Powerhouse Summit they've created specifically for product business owners. We are so excited to be a part of it and excited for our Product Bosses to get SO MANY resources at your fingertips. It's a 3-day virtual event with 26 speakers designed to help you build, grow and...

Ep. 78: What do you do when you get a bad review? How do you *not* take it personally? This episode was recorded within a day of getting our very first bad review on The Product Boss podcast - when it feels the most personal. We talk about how we handle reviews in business and in life and how, as a business owner, its inevitable that you receive bad reviews and how you can handle those reviews wit...

Ep. 77: Raise your hand if you could use some help running your product business better, stronger, easier and quicker. These are ten hacks we put together to help you run your product-based business like a well-oiled machine. Links mentioned: Download the freebie " 10 Hacks to Running Your Product Biz Like a Well-Oiled Machine " that goes with this episode and get automatically added to our email...

Ep. 76: We are so excited to have Zoë Scharf of Greetabl on the podcast. They have a really unique business that put them in the position as a wholesale buyer, retail/e-commerce seller and “print on demand” business. It’s a combo of all things product - plus, her product is patented. In this episode, Zoë shares so many nuggets of how they utilize funnels, FB ads, wholesale buying, collaborations,...

Business growth. It's a great "problem" to have, what are the opportunities you want to lean in to and move towards? In this episode, we welcome Vanessa Ungvarsky of Taylor Made Polish and Taylor Made Cosmetics for this on-air coaching call. We walk her through some ideas and opportunities that would help to grow her business in a simple, but BIG ways and help her find clarity in her multi-faceted...

Where should you focus your time to move your business forward? In this episode we go over our Task Quadrant. It helps you differentiate between those high-impact, low effort items versus those low impact, high effort tasks that can distract you and waste your time and money. Download the Task Quadrant here:  https://www.theproductboss.com/taskquadrant Spend the day with us Planning Like a Product...

This is a really common question we get when we are working with Product Bosses: should I add more product to my business? This question creeps in from every stage from start-up to 5-figure to 6-figure and above. First of all, great question. Second, it is always really tempting for everyone . In this episode, we chat about three key areas that you, as a Product Boss, should consider before adding...

When you get down to the nitty gritty your product and your brand - what is your message? Are you "speaking your brand" when you show up in people’s Instagram feeds or email inbox? How does your product speak to them? In this episode, we are joined with Carol Cox of Speaking Your Brand . She is amazing at breaking down how to construct a brand message and making it connect (and memorable) for your...

Amy Porterfield was nothing short of brilliant when we met her at Mastermind Live in San Diego. We walked away so inspired by her clarity and her vulnerability. In this episode, we wanted to share with you the 3 things that Amy said she focuses on as the CEO of her business that has helped move it forward. We dig into those and give you tips on how to successfully approach them as a Product Boss....