The Product Boss with Jacqueline Snyder

How's it going? Chances are there's probably a lot of change happening in your life. This sense of overwhelm and the topic of changes came up in our mastermind and Minna was reminded of a time when her family was going through a trauma/crisis almost five years ago and she was referred to the Kübler-Ross Model. It's a model that was created for dealing with the grief and the process that happens an...

Found and CEO Rachel Ricker hops on the podcast with us from Smell Sweet Company to tell us her journey (from 10 months ago!) about creating her USDA-certified, organic deodorant and body products sweet-smelling, toxin-free, vegan and cruelty-free. She shares her startup story, how she has now embraced being the face of her brand and what she's loving about living as an entrepreneur. Connect with...

"Math Not Drama" is a saying from Jacqueline's life coach Stacy of The W Collective . In high-stress or uncertain situations, sometimes the best thing you can do is to pull the "drama" or emotion out and simply look at the numbers. In today's episode, we help you look at your numbers, especially in this time of social distancing, coronavirus (COVID-19) and quarantine. Links mentioned: The W Collec...

The question is: how are you  adapt and thrive your small business during this time? In this episode, we feature five businesses in The Product Boss community who have : made themselves relevant, innovated their products and partnerships, gotten creative with their messaging and offerings, put themselves out there even if it felt uncomfortable, and have adapted and thrived right now And, we w...

This episode brought to you by our [free] 5-day Best Seller Secrets Challenge: lean into what’s working in your biz and sell more of that.  We are are here to support you as your grow your small business in these uncertain times.  Let’s do this...together! This is is Part 2 of our Octopus Lab. Listen to last week's episode for Octopus Lab Part 1 first. We'd love to connect with you on Instagram! J...

Ep. 142: How to approach marketing, selling and adapting in the time of social distancing and Coronavirus (COVID-19).  Very important links: Best Seller Secrets Challenge [free] 5-day Challenge - we help you focus on doing more of what is working to give you more options in these uncertain times. A Year of Content - if you need help with what to say to your customers without always selling to them...

[Special Episode March 13, 2020] Ep. 141: In this unedited special episode, we chat about a big topic: Coronavirus (COVID-19) and its impact on product-based businesses and what we think you should be doing right now during this pandemic. We talk about what we are seeing in our own product entrepreneur communities and how to approach these unprecedented times and what we are doing as fellow s...

Ep. 140: The Octopus is something we've worked on for a couple of years at The Product Boss. It's our spirit animal and guide for product-based businesses and for the first time ever, we are chatting about it on-air on the podcast. It's our a multi-legged approach to creatively scaling your business and we are sharing it with you in a two-part Lab. Links mentioned: The Octopus Lab Venn diagram Thi...

Ep. 139: As entrepreneurs, navigating and building a support system is so important. But, sometimes it's hard to find and feel the support in the ways we want. In this episode, we walk you through how to find support when you don't feel supported. It's a topic that comes up time and time again in our masterminds and community. We hope it helps you too! -- This episode was brought to you by our cou...

Ep. 138: Here's the thing: we've had a lot of our listeners purchasing A Year of Content for a framework, inspiration, prompts and an action plan for content for emails, social and their website. BUT, one of the main questions you have been asking is: "How do I actually get more email subscribers onto my email list? In this episode, we are here to help with tactics for you to capture emails and co...

In today's episode we get a really interesting behind-the-scenes look at growing a food product and grocery business model with our special guest Dave Hirschkop. Dave is the founder and creative force behind Dave’s Gourmet. Dave’s Gourmet is a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices. The Wall Street Journal called...

Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started! -- Don't kn...

We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line. Links mentioned: ShippingEasy* *This is an affiliate link which means Jacqueline...

Ep. 134: Honestly, we all feel like quitting some time in our entrepreneurial journey. In this episode, we go over what to do when you feel like quitting your business. What should you do?  Linked mentioned: Zatka Decor -- Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com . You get three video workshops and 200+ prompts to...

Brought to you by “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a content plan of action for product business owners. Go here for this special offer: www.ayearofcontent.com . Ep. 133: Today we have a special guest sharing her journey into becoming a Product Boss and creating her own supplement line. Chri...

Recorded LIVE from Dallas Market .    The truth is: today's consumer demands valuable content and this has made us all into content creators: brands, boutique owners, buyers, retailers, etc. They want to hear more than just "buy from us" or “here is a sale”. The 3 C's of Content are pillars that every person (or store) selling physical products should be doing to create content that engages and co...

Ep. 131: This episode with founder of Bumpin Blends is not to be missed. In a short ten months, Lisa Mastela has taken her business of superfood smoothie frozen cubes and bootstrapped it to new heights with lots of testing, bartering, hard work and the power of asking for what she wants. Lisa is so generous with sharing the behind-the-scenes of her startup and you'll understand why she is blowing...

Ep. 130: What types of goals are we seeing Product Bosses come up with in this new year and new decade? In this episode, we share the four types of goals that we see product business owners reaching for in 2020 to help you form your own goals to make this your most profitable year yet. BIG NEWS: To best support you in DASH Insiders Accelerator program, we now have two groups for DASH Insiders: DAS...

EXTENDED SALE: Get the Founding Members Rates for DASH Insiders Accelerator program here . Ep. 129: Now that the holiday sales are over, what do you do next to keep growing your product-based business? In this episode, we go over four things you should be doing as the year comes to a close and the new year turns over. This episode was brought to you by The Product Boss Programs . Applications are...

Ep. 128: Being so immersed in the product world, we have observed and expertly noted the trends of the changing landscape of retail and what the rapidly-changing marketplace is demanding from our products bosses today in order to pivot and grow. In today's episode we share the four hard truths we're seeing that might take you out of your comfort zone, but are necessary for you to know (and accept)...

Ep. 127: We hear them over and over - these same excuses. We fall in to them sometimes too. In today's bonus episode, we are going over the excuses you are making that are holding you back - and how to overcome them. Important: DASH Insiders Accelerator  Program is now OPEN and the Founding Members Specials are only for 5 days (including $7 for your first month!) - head over there right now: www.t...

Ep. 126: Want to know some Instagram secrets? Today's episode is a must listen! We have a very special guest, Jasmine Star . Jasmine is a photographer, business strategist, host of The Jasmine Star Show podcast and creative genius behind Social Curator . She tells us some childhood stories of what led her to this present moment in her entrepreneurial journey and tells us where she sees herself (an...

GIVEAWAY: Head over to @theproductboss on Instagram for your chance to win custom tissue paper for you and your biz bestie from No Issue and The Product Boss. Ep. 124: How can you create content that enhances your customer's experience? In this episode, Ben Conrad of No Issue hops on as our special guest. We chat about their huge Instagram following and how they cultivated a community that is alwa...

Ep. 122: "Where were you before? Where are you now? And, where do you want to be?" In today's episode, we use these questions as a visioning exercise to reflect on the year, especially on this day of gratitude in the holiday season. Join us and grab a cup of coffee, sit down and ask yourself: Where were you before? Where are you now? And, where do you want to be? -- We'd love to connect with you o...

Ep. 121: Tis the season for overwhelm for product bosses as we head into the holiday season and double down on our busy schedules. Oftentimes we can feel overwhelmed because we feel like there's not enough time to do all the things we want to do. In today's episode, we teach you how to create a time budget. Did you know we all have 168 hours in a week? How do you divvy out your hours in your 168-h...