The Private Practice Success Podcast

Send us Fan Mail In Episode 77, Gerda explores one of the biggest conversations facing private practice owners right now: AI and what it means for your practice.  With so much noise, excitement, and uncertainty around AI, it’s understandable if you’re feeling a little unsure about where to start (and let’s be honest… there’s a LOT of “AI advice” out there right now). And you’re probably thinking…....

Send us Fan Mail In Episode 76, Gerda kicks off the new financial year with a look at what’s changing for private practice owners from 1 July 2026, and why business finances can’t be something you just “get to later”. Maybe your practice looks fine on the surface, but the numbers feel messy or unclear. Or maybe you already know things are getting tighter, but avoiding your expenses feels easier th...

Send us Fan Mail In Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, " hang on… are we actually all talking about the same thing?” , then this episode is for you. Across allied health, the definition of utilisation rates can vary depending on yo...

Send us Fan Mail In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads. More and more practice owners are asking the same question….  “Are Google Ads actually worth it?”  This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads...

Send us Fan Mail In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore. Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing....

Send us Fan Mail In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is: Where do I Find NEW Clients…? (Yes, NEW in capital letters.) This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked...  “How do c...

Send us Fan Mail In Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability. She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current e...

Send us Fan Mail In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…?  This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have.  In this insightful conver...

Send us Fan Mail In Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you.  Gerda holds up the mirror and walks you through a powerful Qua...

Send us Fan Mail In this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team. While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consisten...

Send us Fan Mail In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you.  As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused,...

Send us Fan Mail In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”. Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing. So, if you’ve ever wondered why bein...

Send us Fan Mail Irrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape.  Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way.  This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahe...

Send us Fan Mail In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders,  juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop g...

Send us Fan Mail In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom. If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you.  Gerda unpacks why simply adding more clients and...

Send us Fan Mail In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months. Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being...

Send us Fan Mail In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration . If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you.  Gerda breaks down...

Send us Fan Mail In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base.  Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond t...

Send us Fan Mail In Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time. This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently.  In a market where competition is increasing and tech and AI are be...

Send us Fan Mail In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice. If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build...

Send us Fan Mail In Episode 57, Gerda busts the  first 5 of the 10 Biggest Myths about Group Private Practice. Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout. If you’ve ever considered building a group practice (or you’re already in on...

Send us Fan Mail In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks! With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led.  This episode is an important invita...

Send us Fan Mail In Episode 55, Gerda gets real about what’s holding so many practice owners back from building the self-running business they dream of.  With her signature honesty and a dose of tough love, she unpacks the three big reasons most practice owners never achieve true freedom and why it’s not about working harder, hiring more, or just wishing things were different. Gerda shares her own...

Send us Fan Mail In Episode 54, Gerda reveals why January - not December - is the secret weapon for smart, sustainable business planning in private practice. She shares her own experience of ditching frazzled “December brain” for the clarity and creativity that only a well-rested January can bring. You’ll discover why most practice owners start the year already behind, how reaction mode keeps you...

Send us Fan Mail In Episode 53, Gerda strips private practice back to basics and reminds us that simplicity is often the secret to success.  Inspired by the iconic “For Dummies” series, Gerda uses humour and real talk to break down what actually matters in running a thriving group practice (no complicated jargon or overwhelming checklists required). You’ll discover the three essential elements eve...