The Private Practice Success Podcast

Send us Fan Mail Register for the Private Practice Business Assessment happening on Thursday, 29 October 2026 - CLICK HERE. In Episode 87, Gerda is asking you to stop for a minute and have an honest look at your practice. It’s the end of September, there’s only one financial quarter left in the year, and before you know it, December will be here. Which makes now a good time to stop and ask yoursel...

Send us Fan Mail In Episode 86, Gerda looks at one of the big decisions you’ll face when building a group private practice: Choosing your Business Model . There are plenty of options, and plenty of opinions about which one is ‘the best’, but what works for someone else’s practice might not be the right fit for yours.  So, how do you work out what actually makes sense for YOU ? In this episode, Ger...

Send us Fan Mail In Episode 85, Gerda is asking a very important question:  What would happen if your biggest revenue stream disappeared tomorrow? It’s a question every practice owner should be asking. Whether you rely heavily on NDIS, Medicare, WorkCover or any other referral source for that matter, Gerda’s message is simple: if your practice relies too heavily on one revenue stream, you’re putti...

Send us Fan Mail In Episode 84, Gerda is calling out three pieces of business advice that we as practice owners hear ALL the time: Need more money? Just get more clients, right? Can’t recruit? Just pay more, right? Not making much profit? At least you’re breaking even, right?! But…..what if these ‘solutions’ are actually what’s keeping you stuck? In this episode, Gerda challenges these three piece...

Send us Fan Mail In Episode 83, Gerda is asking you to do something that, as a busy practice owner, you probably don’t do nearly enough… ZOOM OUT. Yep. It is time to get your head out of the daily grind for a minute, to climb to the top of the mountain, and actually LOOK at what’s happening around you. In this episode, Gerda takes a big-picture look at the allied health industry and the major forc...

Send us Fan Mail In Episode 82, Gerda sits down with Tahnee Witt from ReachLife to talk about something so many practice owners struggle with: How do you grow your practice, without burning yourself out? Tahnee shares the mindset shifts, uncomfortable decisions and lessons that helped her move from “I have to do everything myself” to actually feeling confident in her role as a business owner and,...

Send us Fan Mail Episode 81, is a VERY different kind of conversation. This isn't an episode about the latest strategy, a new framework, or another list of things you should or could be doing in your practice. Instead, it's about the question so many practice owners are asking themselves right now and that is ... Is private practice REALLY worth it? So, if you've ever caught yoursel...

Send us Fan Mail In Episode 80, Gerda answers the intriguing question often faced by practice owners, being:  Should I go into business with a team member? It’s a situation that can feel like a natural next step. You have someone incredible on your team, someone you trust, someone who just gets it, someone who understands your vision… and, suddenly you find yourself thinking… “Could we build somet...

Send us Fan Mail In Episode 79, Gerda shares one of her biggest “behind-the-scenes” success tools. A tool she’s relied on since 2012 and credits as a major contributor to her personal and business growth: The Static Diary . If you've ever finished a day wondering where the time went, constantly feel like you're reacting instead of leading, or can't seem to find time to work on your...

Send us Fan Mail In Episode 78, Gerda explores one of the biggest challenges practice owners face as they grow their teams: navigating HR with confidence. Let’s be honest… HR can feel overwhelming. From changing legislation and compliance requirements to managing people, expectations, and workplace culture, it’s easy to find yourself tempted to type a HR question into ChatGPT (or ask a Facebook gr...

Send us Fan Mail In Episode 77, Gerda explores one of the biggest conversations facing private practice owners right now: AI and what it means for your practice.  With so much noise, excitement, and uncertainty around AI, it’s understandable if you’re feeling a little unsure about where to start (and let’s be honest… there’s a LOT of “AI advice” out there right now). And you’re probably thinking…....

Send us Fan Mail In Episode 76, Gerda kicks off the new financial year with a look at what’s changing for private practice owners from 1 July 2026, and why business finances can’t be something you just “get to later”. Maybe your practice looks fine on the surface, but the numbers feel messy or unclear. Or maybe you already know things are getting tighter, but avoiding your expenses feels easier th...

Send us Fan Mail In Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, " hang on… are we actually all talking about the same thing?” , then this episode is for you. Across allied health, the definition of utilisation rates can vary depending on yo...

Send us Fan Mail In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads. More and more practice owners are asking the same question….  “Are Google Ads actually worth it?”  This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads...

Send us Fan Mail In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore. Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing....

Send us Fan Mail In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is: Where do I Find NEW Clients…? (Yes, NEW in capital letters.) This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked...  “How do c...

Send us Fan Mail In Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability. She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current e...

Send us Fan Mail In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…?  This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have.  In this insightful conver...

Send us Fan Mail In Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you.  Gerda holds up the mirror and walks you through a powerful Qua...

Send us Fan Mail In this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team. While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consisten...

Send us Fan Mail In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you.  As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused,...

Send us Fan Mail In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”. Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing. So, if you’ve ever wondered why bein...

Send us Fan Mail Irrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape.  Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way.  This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahe...

Send us Fan Mail In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders,  juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop g...

Send us Fan Mail In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom. If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you.  Gerda unpacks why simply adding more clients and...