The Principals

Part of our Summer Book Series: revisiting a deep dive into one of the least glamorous but most important parts of real estate contracts. In this episode of The Principles, Ashley Ballio and Lauren McDermott tackle title defects — open or expired permits, liens, violations, and anything that could cloud a clean title transfer. Since Florida is a title state, buyers rely on title insurance to guara...

Welcome to our Summer Book Series! While we recharge, we're bringing you some of our most valuable content — and this one is a fan favorite. Hosts Ashley Balio and Lauren McDermott break down one of the most impactful books in their lives: The 12 Week Year by Brian Moran and Michael Lennington. If you've ever made a New Year's resolution and abandoned it by February, this episode is for you. Ashle...

We're bringing this one back for our Summer Book Series — and honestly, it holds up even better the second time around. Much like the book itself, some things are worth revisiting. Never Split the Difference by former FBI hostage negotiator Chris Voss has a reputation for being either life-changing or completely overrated depending on who you ask. Ashley and Lauren land firmly in the first camp —...

Artificial intelligence is everywhere—but is it really coming for real estate agents? In this episode of The Principles Podcast , Ashley Ballio and Lauren McDermott dive into a recent Florida Realtor article exploring whether AI can replace real estate professionals. What starts as a conversation about ChatGPT quickly turns into a candid discussion about the skills technology still can't replicate...

We're back to wrap up our three-part ABC series on the stories that sell real estate — the sticky, hard-learned lessons you won't find in any textbook. In this final installment, we're finishing out the alphabet with some of our wildest, most educational, and occasionally traumatizing stories from the field. In this episode, we cover: R – Get Rejections in Writing — Lauren breaks down a multiple o...

Ismael Moussignac Ismael@allthingsmovingfl.com 954-774-3194

The hottest listings in South Florida aren't waiting around — and neither should your offer. In this episode, Ashley and Tanya flip the script from last week to tackle one of the most high-stakes scenarios in real estate: how buyers can structure a truly competitive offer when a property is getting serious attention. Tanya breaks down what actually moves the needle — from escrow strategy and contr...

The market is sending mixed signals, and your sellers are starting to feel it. In this two-part episode, Ashley and Tanya tackle one of the most psychologically demanding situations in real estate: what to do when your listing sits. From setting expectations at the listing appointment to structuring your weekly communication cadence, the girls break down exactly how to stay unfireable — even when...

Mike, with Grecco O'Neil Wealth Strategies, discusses insurance

Laurin and Ashley worked their way through the alphabet on the stories that have went to their experience as agents.

With so many options and demands on your success… Where should you focus your social media energy for maximum impact?

Vanessa Van Edwards studies the science of people and gave us a masterpiece in captivate! 

Applying "win big" framework to get to know your hosts

Laurin and I discussed some of the best and worst additional terms we've seen landlords add to their leases over the years

How to fail at almost everything and still win big- this basic and entertaining read is a must for people nurturing a high locus of control 

 Erica with EM Inspections guides us through the new Wind Mitigation Report

Laurin and I discussed some of the best and worst additional terms we've seen landlords add to their leases over the years.

Understanding the contract to lease and the exclusive right to lease listing agreement

Looking to firm-up your plan of action? Do you wonder if you're time is best used towards your goals? This episode reviews the best practices for planning your day to ensure a remarkalble life. 

N-Z : coastal construction control line, insulation disclosure, lead-based paint disclosure, housing for older persons, rezoning contingency, lease purchase, pre-closing occupancy, post closing occupancy, sale of buyers property, backup contract, kick out clause, sellers attorney approval, buyers attorney approval

PACE, appraisal,credit related to buyer broker compensation , short sale, seller agreement to credit buyer's broker, insurance, mold, interest bearing account, as is, right to inspect, defective drywall 

HOA to FHA/VA

Back to the basics as we review the condominium rider and best practices

Back to the basics as we look at how contracts remain competitive in winter 2025

Exploring 2025's wins and losses