GHA Marketing

The Principal Podcast

Business EN ↓ 468 episodes

The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial...

Author

GHA Marketing

Episodes

He Trains Microsoft Marketing Teams: When to Hit Pause and Come Back Stronger & "Generating Backlinks with Podcasting” - Matt Bailey 06.03.2024 46:30

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Matt Bailey, the host of Endless Coffee Cup Podcast and the Founder of Site Logic Marketing. In this episode, the guest shares the story behind the inception of his podcast, inspired by his collection of domain names. Expect to learn: 1....

The Fractional CFO: Why Strong Hooks are Important & "How I Got 1.6M Views on Tiktok" - Keith Griggs 29.02.2024 38:20

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Keith Griggs, the dynamic Podcast Host of "The Entrepreneurial Lab Podcast" and a seasoned Strategic Growth Consultant and Fractional CFO. With a passion for empowering entrepreneurs, Keith is dedicated to guiding businesses toward scala...

The Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew Ginter 21.02.2024 56:07

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical...

The Marketing Specialist: How to Generate Leads With Your Podcast & "The Number One Mistake That Makes Podcasts Fail" - Seth Goldstein 14.02.2024 44:14

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Seth Goldstein, the founder of Goldstein Media and the host of Entrepreneurs Enigma. Seth is a seasoned entrepreneur and thought leader known for his insightful perspectives on business, entrepreneurship, and technology. Expect to learn:...

The Medical Device Guru: Don't Come Unprepared - Top Podcast Preparation Hacks Revealed! 07.02.2024 55:00

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to the B2B Podcast Stories! Our guest today is Thomas Hickey, founder and host of the MedTech Gurus Podcast. Motivated by the potential to share valuable insights and stories, the podcast serves as a platform to educate and share information within the medtech niche, offeri...

The Iron Man of IT: The Cold Truths Behind Building Industry Connections 31.01.2024 1:07:32

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Jeff Sample who is known as the Iron Man of IT and currently the host of Contech Crew Podcast. The podcast traces its roots back to the Contact Trio, founded by James Benham, Josh Bowen, and Rob McKinney to educate the construction industry about technolog...

Service Business Masters: Why Starting a Podcast Should Be Driven by Purpose, Not Just Business 24.01.2024 1:09:12

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today are Josh Crouch and Tersh Blissett, veterans in the home service industry, hosting Service Business Mastery Podcast since 2017. Centered on the business aspects rather than technicalities, it caters to HVAC, plumbing, and electrical service...

The PR Maven: The 1991 PR Strategy That's Still Effective in 2024 17.01.2024 46:44

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Nancy Marshall is the CEO of Marshall Communications and Host of The PR Maven Podcast. Growing up as an extrovert, Nancy developed a keen interest in people and cultures, fostering connections worldwide. Expect to learn: 1. The importance of storytelling,...

The Psychologist Entrepreneur: How to Overcome Imposter Syndrome and Grow a Mental Health Business 10.01.2024 53:43

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Dr. Jeremy Sharp is a licensed psychologist and host of the Testing Psychologist Podcast. Dr. Sharp shares his journey from starting a private practice to expanding into podcasting and consulting. Expect to learn: 1. The importance of finding passion and p...

CMO of Earmark: Generate Sales through Podcasting and "Earn CPE Anytime Anywhere" 03.01.2024 55:46

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Blake Oliver is the founder and CMO of Earmark and the co-host of The Accounting Podcast. Today, Blakes shares his journey from music major to leading a top podcast for accountants worldwide. Expect to learn: 1. How his passion for accounting led to advoca...

The B2B Marketing Rockstar: How to Build Awareness, Revenue, and Trust for your Business 20.12.2023 53:06

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Today, we sit down with Ian Truscott, an influential voice in the marketing space with over 25 years of B2B technology marketing expertise. In this episode, we unpacked the crucial trio of revenue, awareness, and trust in the context of business growth and...

The Influence Marketer: Why You Need to Focus on the Influence, Not the Influencer 13.12.2023 1:02:42

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequent growth of his influence marketing consultancy practice...

The Kajabi Consultant: How to Let Clients Find You 06.12.2023 44:09

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Andy Brown is the founder of Great Circle, a company that helps train companies to take their coaching and online courses to the next level through Kajabi, the ultimate all-in-one course and content platform. Today, Andy shares his transformative journey g...

The FP&A Guy: How to Find the Best Platform to Grow your Audience 29.11.2023 57:30

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Paul is the founder of the FPandA guy providing world-class content and training for FPandA and finance professionals. Paul wore many hats as a thought leader host and entrepreneur. Today, Paul reveals how his adaptability growth strategy and meaningful co...

Payment Consultants: Best Practices to Build a brand & Generate Leads 22.11.2023 1:10:47

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! In this episode, we dive into our conversation with Yvette and George from Glennbrook Partners on their popular podcast "Payments on Fire” by Glennbrook Partners. This duo are both experienced consultants on their field who enjoys educating people on the l...

The Expert Interviewer: Don't Do This When You Interview People! Become a Better Host 15.11.2023 1:09:16

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Jacob Hollabaugh is a professional podcast host of Paypod, a Payments and Fintech Podcast by Soarpay. After spending a year running his own podcast, Jacob refined his editing skills. However, Jacob always nursed an aspiration to be on the talent side as we...

Treasury Recruiting Expert: Bill £1M Thanks to Podcasting 08.11.2023 1:00:05

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Mike Richards is the CEO of The Treasury Recruitment Company, and Host of the Treasury Career Corner. Mike started the Treasury Career Corner 5 years ago, and with almost 300 episodes under his belt and never missing a single week, he knows a thing or two...

Intro Music 15.10.2023 1:39

Just some cool music for you to vibe to :)