GHA Marketing
The Principal Podcast
The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial...
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Episodes
Build a Profitable Services Firm Through Value-Based Pricing & Client Trust With Danielle Putnam 10.07.2026 24:26
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Danielle Putnam has spent more than 15 years l...
How to Build a Professional Services Firm Around Measurable Outcomes with Myra Khanna 10.07.2026 29:55
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Before becoming an entrepreneur, Myra Khanna s...
How to Build a Consulting Firm on Trust, Referrals, and Long-Term Client Relationships With Dr. Steven E. Jones 10.07.2026 34:14
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Professional services firms are ultimately bui...
Build a Professional Services Firm Through Trust, Relationships and Leadership With Farid Mohsini 09.07.2026 31:56
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Farid Mohsini's path into business leadership...
How to Turn Compliance Into a Strategic Advantage for Professional Services Clients With Lee Bryan 09.07.2026 37:38
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Lee Bryan is the founder and CEO of Arcus Comp...
How to Build a Firm That Survives Industry Change and Creates Recurring Revenue With Kevin Price 09.07.2026 33:37
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Most business owners experience one major mark...
Scale a Firm by Turning Human Connection Into a Competitive Advantage With Dani Klein Modisett 09.07.2026 40:21
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Dani Klein Modisett is the Founder and CEO of...
How to Become a Trusted Advisor to the World's Largest Companies With Nathan Rosenberg 08.07.2026 29:37
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Few consultants spend decades advising some of...
How to Build a Predictable New Business Engine for Professional Services Firms With Gabe Lullo 08.07.2026 26:53
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many professional services firms hit a growth...
How to Build More Trusted Leaders and Stronger Client Relationships With Mary Olson-Menzel 07.07.2026 20:07
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Mary Olson-Menzel has spent more than a decade...
How to Scale a Professional Services Firm Through Better People With Kendra Prospero 07.07.2026 30:50
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many founders invest heavily in business devel...
How to Reduce Burnout & Create High-Performance Organizations Through Flow With Kate Visconti 07.07.2026 33:09
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Kate Visconti has spent more than 25 years hel...
How to Build a Category-Leading Firm Through Deep Industry Expertise With Stephane Budel 03.07.2026 32:38
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Stephane Budel is the Founding Partner of Deci...
How to Build a Leadership Advisory Firm That Wins Long-Term Clients With Regan Bach 02.07.2026 39:46
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Regan Bach has spent nearly twenty years helpi...
How to Build a Firm Clients Trust to Execute, Not Just Advise With Donald Jacobson 02.07.2026 38:01
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Donald Jacobson is the Founder and CEO of Knig...
How to Build Leadership Alignment That Turns Strategy Into Results With Javier Castillo Gil 01.07.2026 25:32
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many leaders assume execution problems stem fr...
How to Build a Global Professional Services Firm Around Specialized Expertise With Jamie Simpson 01.07.2026 35:22
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many professional services firms compete in cr...
How to Stand Out in a Specialized Market With Dan McGrew 01.07.2026 31:22
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Dan McGrew is the Co-Founder and Chief Revenue...
How to Grow a Firm Through Better Sales Systems and Team Performance With Kate Wass 30.06.2026 30:51
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many professional services firms rely heavily...
How to Build a Specialized Advisory Practice in Corporate Treasury That Wins at the C-Level With Harald Fritsche 30.06.2026 39:20
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Harald Fritsche sits in a part of consulting m...
How to Turn Expertise Into Enterprise Value in a Professional Services Firm With Dr. Derrick Daye 30.06.2026 33:06
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many professional services firms struggle with...
How to Become a Trusted Advisor Through Executive Communication With Namaan Mian 29.06.2026 31:50
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Most professional services firms compete on ex...
How to Scale a Professional Services Firm by Turning Expertise into Products With Joshua Millsapps 29.06.2026 27:34
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many professional services firms struggle to s...
How to Build Trust, Retain Clients and Drive Real Leadership Performance With Dr Sam Humphrey 26.06.2026 32:20
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Dr Sam Humphrey has spent more than two decade...
How to Increase Profitability Through Financial Mastery and Leadership With Gail Doby 25.06.2026 16:06
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Most professional service firms struggle with...
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