The Pressure Proof Creative® Podcast

In this episode, Matt sits down with creative production pioneer Jon to explore one of the biggest questions facing the creative industries today. How do we embrace AI without sacrificing creativity? With more than four decades spent helping some of the world's biggest agencies and brands bring ambitious ideas to life, Jon has witnessed every major technological shift the industry has faced. F...

In this episode, Matt sits down with Mark Denton, legendary creative, co-founder of Simons Palmer, and the mind behind some of the most iconic campaigns in British advertising, to unpack what 50 years in the industry really looks like and what’s quietly gone wrong along the way. Mark starts by tracing an unlikely path into advertising. From leaving school without the qualifications for art college...

In this episode, Matt sits down with Angus Macadam, former ECD, award-winning creative, and now founder of THOSE Creatives, a business built on a simple but powerful idea: creatives should be found by people who actually understand what it takes to be one. Angus starts by tracing his journey through the industry, from winning the Cannes Young Lions Competition in 1999, to rising through through th...

In this episode, Matt sits down with Laura Jordan Bambach, CCO and co-founder of Uncharted. She kicks off by tracing her origin story as a digital native before digital was even a word, building websites by hand in the '90s, jumping from Sydney to London for a junior design role at a fraction of her salary, and working her way from producer to designer to creative director at some of the most...

In this episode, Matt sits down with Jules Chalkley, CCO at Ogilvy London, and one of the most globally awarded creatives working today. He kicks off by tracing his origin story as a TV-obsessed, visually wired kid who failed all of his exams, found his way into art school, won a D&AD pencil, and landed dream placements at Saatchi & Saatchi and Lintas – before becoming a Creative Director...

As well as being one of the earliest monks to form and help build the 6000 strong MediaMonks empire, Vincent possess one of the smartest, sharpest, most switched on creative brains I've ever had the pleasure of knowing. He's a leader, a creator, a husband and a father and I have no idea how he manages to fit it all in. And yes, he does so with grace, humour, and a shedload of relentless enthusiasm...

The word powerhouse was created for the creative brain that is Tony Malcolm. In a career spanning over 35 years he's written some of the most  iconic headlines and commercials in the business. Yet, despite the fact his shelves are creaking under the weight of all the awards he's amassed over the years, he's remained one of the good guys, honest, humble and massively f'ing inspiring. Thanks fo...

Julian Cheevers is a shining example of what can happen when a creative brain and a business brain hook up inside one skull and make shit happen. When he's not leading, championing, and pushing for the kind of work that wins Cannes Grand Prix's and Titanium Lion's like they're going out of fashion, he can be found surfing his stress off in the Pacific Ocean, and doing the kind of mental fitness re...

Creative brains like Ben's are as rare as rocking horse shit. Not content with enjoying a seriously impressive career in adland, its one of those unique lumps of grey matter that's intent on flexing every creative neuron it's been given. This has seen Ben grow from being a copywriter at Y&R and AMV BBDO in their heydays, to publishing a novel through Penguin, running an industry blog and podca...

Despite the fact that this episode was recorded on day 25 of the Corona quarantine my guest, Hugh Todd still had a huge smile on his face, proving that he is one hell of a pressure proofed creative! As well as being a formidable writer and creative director, he's the co-founder of the brilliant Behind The Billboard Podcast, a short-lister for the Winston Fletcher Prize, a swimmer, a clarinet playe...

At the time of recording Neil Christie was the CEO at Wieden + Kennedy, and in this episode, he tells us what he loves about his job, how he retains a healthy work/life balance, and how music gives him a solid sense of perspective; in a pressure-cooker industry which can all too easily lose complete and utter sight of it.  We spoke two weeks before Corona sent the world into a tailspin, which...

Matt Gooden is the cofounder and ECD at the London based creative agency Who Wot Why. In this episode Matt tells us how he handles the pressure to come up with creative work and lead creative teams. It was recorded a week before the C-19 virus forced countries into lockdown, which makes Matt's calm, optimistic and no-nonsense approach to the pressures of life all the more relevant.  So if you...