The Practice Playbook Podcast with Susan Guthrie

In this episode of The Make Money Mediating Podcast, Susan discusses how a marketing virtual assistant (MVA) can help you scale up your practice and improve your work/life balance. She explains what an MVA is, why you need one, and how to find the perfect marketing virtual assistant for your practice. Discover the benefits of having an MVA, including saving time and effort on marketing tasks, so y...

In this eye-opening episode, Susan shares why diversity and inclusion are essential business practices for mediators. She discusses the many benefits of prioritizing diversity and inclusion in your practice, including how it can help you attract more clients, improve your reputation, and enhance the quality of your services. She also shares some practical and creative tips for promoting diversity...

Sooner or later, no matter what you do for a living, you are going to deal with a difficult person.  For those of us in the dispute resolution professions, this is especially true as we deal day and and day out with people going through conflict and that combativeness spills over into our lives far too often. It is important to have strategies in place for how to deal with these situations far in...

Whether you know it or not, we live in a world driven by social proof.  Think of the last time you went online to choose a restaurant for dinner.  Did you look at the rating from previous diners in making your decision?  How about your next Netflix binge?  Did you start with a look at the "Top 10 This Week?" Social Proof is not new.  Robert Cialdini coined the phrase "social proof," meaning the ps...

Are you in a practice rut?  Does every day seem the same and you struggle to fill your calendar with the clients you want?  You probably already possess all the skills and expertise you need to shake things up - it just takes a little brainstorming and ingenuity!  Almost every professional can find more ways that they can provide services to more clients and by diversifying your offerings, you dra...

Did you know that there are more than 2.6 million active podcasts in this world and that 78% of Americans listen to them?  What an amazing potential audience to hear all about you and your practice.  Now all you need to do is get on some podcasts and this episode is going to help you do just that.  In fact, I share my top 7 tips for becoming a podcast SUPERguest in this episode so listen in, follo...

ChatGPT is on everyone's lips these days and for good reason!  It's the next level in artificial intelligence assisted communication and turns out, it can also be an incredible assist to your practice.  In this episode, Host, Susan Guthrie shares 5 ways that you can use the technology right in your mediation sessions and another 5 ways that it can make your marketing easier.  Do not miss this epis...

Is there anything more frustrating and seemingly impossible to crack than social media?  Isn't it all algorithyms and crazy videos?  Not at all!  In fact, social media can be a huge resource for you as you build your practice but you need to do it right and honestly, most people are spending a lot of time and effort but getting little reward with their social media approach.  In this episode Susan...

This week we are diving into the secrets that you need to know in order to draft compelling marketing copy!  You've got to get sticky with it! Whether drafting copy for your website, posts for your social media or blog articles to share, it is critical that your marketing efforts result in the best possible ROI for your hard work.  Nothing is more frustrating than putting the time and effort into...

This week on the Make Money Mediating Podcast we are diving in to tackling one of the most intractible roadblocks to success:  Procrastination! Tune in to hear the simple but effective tool for beating inertia and creating momentum toward your goals that Susan learned from a professional organizer.  Find out how cleaning out her closet turned into one of the biggest lessons for finding success and...

In a Special Bonus Replay of the #1 Episode of The Make Money Mediating Podcast, Susan Guthrie speaks with Donna Serdula, author of LinkedIn Profile Optimization for Dummies and the Founder of LinkedIn-Makeover.com , who shares her top tips for making LinkedIn work for you! LinkedIn is the most important networking, job search and digital outreach platform for professionals and how you show up the...

It's the most wonderful time of the year and that is very true for businesspeople, entrepreneurs and those who are building a practice!  In this episode, Susan discusses the golden opportunity that the holidays present to reach out to our network, thank them for their support and build the relationships that matter. As hard as it can be to find a good reason to touch base and connect with our coll...

In this episode, Susan shares her favorite programs and technology assists that will support you in creating a truly friendly client experience with automation.  One of the most important parts of being a service provider is making sure that clients are well taken care of and that their pain points are eliminated or managed.  In many cases, technology provides us with help in this endeavor and in...

In this episode Susan Guthrie speaks with Ashely-Nicole Russell , the founder of three successful collaborative law practice firms, who shares her top 3 pillars for success that helped her start, and continues to support, her ongoing achievements and you can do the same! When Ashley-Nicole Russell told people that right out of law school she was going to start her own collaborative law practice, b...

What role does gratitude play in our professional success?  It turns out that gratitude is everything when it comes to creating and building your practice although it may not be exactly what you are thinking.  Yes, saying thank you is important, but it goes much deeper than that in fostering success professionally. In this special Thanksgiving Day episode, I want to break down the many ways that g...

In this episode Susan speaks with one of the leading dispute resolution practitioners and educators in the country, Harold Coleman, Jr., Vice President of the American Arbitration Association as they delve into the importance and value of training and continuing education in your journey to success. "The key to learning is not knowing the answer"  As Special Guest, Harold Coleman, Jr. points out i...

What exactly makes someone successful?  Is it just something in certain people's DNA that sets them up - a genetic predisposition to knock it out of the park for only the lucky few?  Or perhaps it's just for the highly intelligent or those born with the gift of gab? In my experience in working with highly successful people, and to some extent, having found some success myself, I have found that th...

Leading Dispute Resolution Professional, Susan Guthrie returns with a newly branded podcast designed to help you create and grow the practice of your dreams! For attorneys, mediators, collaborative professionals and more, it can be difficult to create a practice that fully embraces our values and interests while still meeting our financial and professionals needs and expectations.  This podcast wi...

Leading Dispute Resolution Professional, Susan Guthrie returns with a newly branded podcast designed to help you create and grow the practice of your dreams! For attorneys, mediators, collaborative professionals and more, it can be difficult to create a practice that fully embraces our values and interests while still meeting our financial and professionals needs and expectations.  This podcast wi...

In this informative episode, Susan Guthrie checks in with colleague, Lisa Zeiderman , one of the top family law litigators in the country and managing partner of her own thriving New York law firm, to see what tips a top litigator, and online sceptic, has now that we are two years into the Pandemic and her practice has gone almost 100% virtual!  You will be surprised and enlightened by her new app...

Susan Guthrie is back with Part Two of this special 2-Part Episode with the Founder of NoBull Marketing, Ronnie Deaver , discussing the major marketing benefits that you can achieve with Google!  In our second episode with Ronnie, he pulls back the curtain on the mysteries of Google Ads.  From why they are so effective, to what you realistically need to spend, and most importantly, what return on...

New Year, New Practice!  As we enter 2022, many dispute resolution and legal professionals are resolving to grow their business and elevate their practice and in our Season Three opening episode we have the information that you need to get started!   In a special two-part episode, online mediation expert, Susan Guthrie is joined by Ronnie Deaver, founder of NoBull Marketing, to discuss the critica...

On this episode of The Learn to Mediate Podcast, Susan Guthrie speaks with Donna Serdula, author of LinkedIn Profile Optimization for Dummies and the Founder of LinkedIn-Makeover.com , about how you can make LinkedIn work for you! LinkedIn is the most important networking, job search and digital outreach platform for professionals and how you show up there matters!  So many people struggle with Li...

On this episode of The Learn to Mediate Podcast, Susan Guthrie speaks with Leading Executive Performace Coach, Ben Kiker, CEO and Founder of the Ben Kiker Group , about the massive sense of overwhelm overtaking the professional sector and how to overcome it in your own practice. I don't know about you but I am exhausted these days so I called upon my friend, Ben Kiker, who also happens to be one o...

In this episode, online mediation expert  Susan Guthrie , speaks with Managing Director of Litigation-Tech, LLC, Ted Brooks about the technology support and trial presentation services he provides to attorneys and courts. Technical Bailiff and Trial Presentation services are a relatively new offering in the world of litigation, but Ted Brooks has bee providing technology support to lawyers, firms...