The PR Podcast

Happy Thanksgiving! It's back to the Reddit #PublicRelations Page for Q&A #7, where we pick random posts and give our reaction and input. This week we talk about how to break into PR, how to find reporter contact information and when to know to quit a toxic client!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators...

Dr. Amanda Holdsworth has spent her career working in public and private higher education, public school districts, career technical education centers and private schools. She is passionate about telling their stories: their challenges, successes and breakthroughs, in ways that invoke a sense of pride amongst their communities, while appealing to their target audiences. She’s also consulted for a...

Mike McGill is the founder of WaterPIO, a national public communications firm dedicated to affordably helping water and wastewater utilities of all sizes improve customer, media, and crisis communications.  Before creating WaterPIO, Mike worked with utilities including Washington Suburban Sanitary Commission, serving two million people outside Washington DC, and the Cape Fear Public Utility A...

Zach Giglio is founder and CEO of GCM, a South Carolina based communications firm, where he represents clients ranging from Fortune 500 companies to startups and community businesses. He utilizes a combination of public relations, public affairs, marketing, digital and social media to create and execute comprehensive communications strategies, crisis communications plans and more. He is a lifelong...

Adam Forgione is the founder of Pennylane Productions, a video production company that has been telling visual stories for businesses and non-profits for almost 20 years. Adam started out in the live event industry and quickly built a reputation among his peers being voted multiple years for "one of the top event filmmakers in the world" by EventDV magazine as well as the winner of over 30 state a...

Leslie Mayes is a news reporter and anchor at NBC Connecticut and the creator and host of “Connecticut in Color,” a program dedicated to discussing important issues for our communities of color. She started her career behind the camera as a news assistant and photographer in New York City for NY1 News and rose through the ranks covering national politics as the Washington Bureau producer for the T...

Steve Cody is CEO at Peppercomm, a fully-integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London. AS CEO, he does it all: from implementing strategy and counseling clients to leading business development and bringing new products and services to market. He is the current chairman of the Institute for Public Relations , a longtime member of th...

We love Q&A from Reddit! Jody answers questions posed on the Reddit Public Relations page with his candid, off the cuff perspectives. Agree or disagree? Chime in on social media! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked...

Natalie Martin is cofounder of Heed PR, a chattanooga-based agency repping clients across healthcare, non-profit, banking, venture capital, technology, and cannabis. Prior to launching Heed PR with her husband David Martin, Natalie was a project manager in the digital marketing space, and her know-how has helped Heed to seamlessly manage a consistent book of business along with a dedicated roster...

Melissa Kanter is Head of Communications & Brand Experience, Americas at ING, a Dutch multinational banking and financial services corporation, where she brings experience in  creating stories and integrated pr programs that successfully differentiate brands and leading complex global companies through transformations. She also protects brands through effective issues and crises managemen...

Chandra Gore is more than a Business Consultant and Publicist! Blending her unique comedic timing, laughter, and wit she manages her personal brand, “Conversations with Chan,” as a podcast, YouTube series, and publication. With an unconventional start in 2013, Chandra has worked with entrepreneurs to help create foundations for success through her boutique consulting and public relations firm, Cha...

Lucy Rendler-Kaplan, Founder of Arkay Marketing, is a marketing & PR veteran, with nearly 20 years of experience in product launches, R&D, field marketing management and more. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water and more. In 201...

If you've been anywhere near PR or media or marketing in the last decade, you know the name Peter Shankman. We sat down (virtually) with the man who never sits still to talk about his thoughts on his roles as a dad, an entrepreneur, an Ironman and skydiver, author, keynoter, media expert and host of the Faster Than Normal Podcast.  The PR Podcast is your view inside the public relations busin...

What's in a perfect pitch? Frankly, it's a lot. We talk with Jered Martin, CEO of OnePitch, about what goes into a PR pitch: the research, the story, the contacts and the outreach.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has wor...

We love Q&A from Reddit! Jody answers questions posed on the Reddit Public Relations page with his candid, off the cuff perspectives. Agree or disagree? Chime in on social media!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has w...

The business of cannabis has grown exponentially in the last few years, and so has the need for PR people well-versed in sharing the narrative of legalization and legitimate use. Jordan Isenstadt is a Senior Vice President at Marino PR in New York City, where he leads the firm’s cannabis practice, having built it from the ground up. Jordan has a terrific diversity of experience, which over two dec...

We're always looking for new ways to reach our target audiences. Carrie Eddins, "The Blondepreneur," has made a business out of having her clients communicate through social media to reach reporters and become subject matter experts! Hear about how her approach also depends on humanizing her clients' stories and how she gets her best results when people trust her process.  The PR Podcast is y...

Talk radio is a unique media animal, full of conversation and conflict. Celeste Katz Marston is a journalist and Jeff Simmons is a TV Reporter turned PR Pro. Together they host "Driving Forces" on WBAI-FM in New York City, which focuses on politics and policy and the issues of the day. We discuss the state of journalism, how disagreement doesn't need to be destructive and where the business of new...

"People buy from people," says Paul Muolo, who directs earned and owned media strategy for hospitality and real estate brands across the country. He talks about effective outreach strategies, making internal and external communications make sense and how you can't leave opportunities behind just because they're on the path to the stated goal.  The PR Podcast is your view inside the public rel...

It's been said that non-profit organizations need to make every dollar work like a hundred. When you're Sara Lipsky and you've personally helped to raise $75 million to fight cancer, you have an even higher calling to be effective with your resources. Hear how this rock-star former executive Director for the Leukemia & Lymphoma Society leveraged public relations storytelling to generate engage...

Did you know there's a museum dedicated to PR? Shelley Spector and Jenny Frenkel discuss the Museum of Public Relations, located in New York City, a non-profit, permanent institution, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of  public relations practice for education and research that will help shape its future...

Pitching guests for podcasts is a unique skill! Hear how Michelle Glogovac does it, by translating her sales skills and honing her perseverance!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more tha...

It's Q&A time again! We head back to the Reddit Public Relations page to answer questions posted there are share some perspectives on common problems in the public relations field.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has...

Public servants have an enormous need for positive public relations! "I feel like they get elected and then forget who got them there," said Tonya McKenzie, founder of Sand & Shores, based in Redondo Beach, CA. She is a public relations and leadership consultant, specializing in civic, law enforcement, and nonprofit organizations. She is also a trauma survivor and storyteller with the desire t...

What's the past, present and future of radio? No one better to ask than Tim Scheld, News Director at WCBS Newsradio 880 in New York City. He is a longtime Broadcast Journalist and have traveled the world telling stories through the lens of the spoken word. He is also a NY Mets Fan, Hockey playing Political Junkie, a Dad and Husband. The PR Podcast is your view inside the public relations business....