The PR Podcast

"If you're lying, you're dying," says Molly McPherson, Crisis Communications expert and author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis." We talk about how to prepare for a crisis, the steps to take when navigating challenges to your organization or brand and how crisis can also mean opportunity if handled properly.  The PR Podcast is your view inside...

Public Relations is more than media hits and publicity - it's a business of trust, says Jennifer McGinley, CEO of JLM Strategic Communications. Hear about her work with clients across healthcare and non-profits, helping to curate social media content and keep clients engaged with the audiences they want to reach.  The PR Podcast is your view inside the public relations business. We talk with...

Pitching reporters is a key skill for a #PublicRelations pro. But getting that reporter's attention can be a challenge! Briella Tomassetti, reporter for FOX5 in New York, shares some of the ways you can up your game to snag a story or interview and how reporters and editors trade information to make the daily newscast.  The PR Podcast is your view inside the public relations business. We talk with...

Got questions about PR? The PR Podcast goes to the Public Relations thread on Reddit to offer insight and advice on publicly stated questions there. Questions include: "Should I lie to a reporter?" (NO!) and "How do I make something boring newsworthy?"  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave...

In addition to representing our clients, Public Relations professionals have a responsibility to the world in which we live. Barbara Wagner, CEO of newly-created Barbara Wagner Communications in New York City, talks about how she's helping her clients help the city rebound from COVID-19 and about how she has combined her passions for real estate, art, food and entertainment into a vibrant new agen...

Do you use news releases? Are they valuable? Do they get clients the coverage they want? Host Jody Fisher goes deep on his thoughts around why news releases are valuable, why they get reporters thinking and how you can use them to create endless content for your clients.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicator...

There are so many ways to maximize your public relations work with clients! We talk with Angela Kambarian, President of Essential Communications in New York, on some of her "go to" strategies, including how she handles internal communications and what she does when there's no news coming from a client!  The PR Podcast is your view inside the public relations business. We talk with great PR pe...

What can you do to get the most out of your day? Jody outlines his "Five Things to Boost Your Productivity" blog post and asks for your feedback. Also, a suggestion to PR pros on how they need to enhance their skills with video and audio.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that ar...

How do you begin to decipher all your opportunities in digital media? Sarah Evans, CEO of Sevans Strategy, turns on a firehose of information about leveraging social media, platforms like Reddit and Next Door and even emerging platforms like Clubhouse.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave...

What are the benefits to hiring a public relations professional? Dr. Christina Johns, Senior Medical Advisor for PM Pediatrics, talks about how her work representing the country's largest pediatric urgent care provider has been helped by using an effective public relations program.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and c...

This week we return to the Reddit Public Relations page to answer some questions posed to the community there, including: "Your busy CEO doesn't have a high-resolution headshot;" "Never be rude to unknown callers;" "Master's Degree in Public Relations?" and more!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how...

How do you align client expectations and get the best out of them so you can deliver on your strategy? This week we talk with Michelle Garrett, who works with clients at the intersection of PR, content marketing and social media. As a public relations consultant and freelance writer, she specializes in working with B2B clients. Michelle was named a Top Digital PR Leader in 2020 and her articl...

What is content creation and how can it help your business? Cyndi Zaweski is the founder and CEO of Ascent Storycraft, a content creation and marketing agency created in 2020. Cyndi helps ambitious entrepreneurs and Small Business Owners leverage their stories through owned channels including social media, blogging and more. We talk about her "Three Pillars" of content creation and why your busine...

Let's do some Q&A! Jody shares his perspectives on questions written on the Reddit #PublicRelations thread. In this episode we cover: 1. Should I start my own consulting business? 2. What reporters should I reach out to for a startup business campaign? 3. What to do with a company giving me problems before I even start? 4. Media Training and how to talk with reporters.  The PR Podcast is your view...

There's more to public relations than media! Drew Biondo, Director of Communications at Suffolk County Community College, is responsible for all external media relations and serves as liaison to county and state elected officials. He also has a deep history of working in government and public service, both for NY State Senator Ken LaValle and for the Suffolk County District Attorney. We talk about...

December can be a busy time but it's also full of PR opportunity! Jody talks about different December PR approaches, from lists and guides to experts and breaking news. It all happens in December!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher h...

Jessica Bellucci is the founder and president of Bellucci Media, where she manages clients including the incredibly popular TV series “Schitt’s Creek.” Her unflinching honesty, humor, dynamic approach and steadfast focus provides every client with exceptional service and results. Before starting her own company she was the VP of Communications for Tribune Media, managing all aspects of public rela...

This week we do some Q&A by answering questions posed on the Reddit #PublicRelations thread, including what novices should do to get started in PR and what kinds of companies should engage with a public relations agency.   The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and...

Running a PR Agency is a tough job! Annie Scranton is the Founder and CEO of Pace Public Relations, a full-service media relations and communications agency based in New York City. PPR strategically customizes & tailors each client’s publicity plan to meet their specific goals while maximizing their media exposure. The PR Podcast is your view inside the public relations business. We talk with grea...

David Handschuh is a NYC based photographer, videographer, writer and editor. He has worked for news outlets including the New York Daily News and Newsday, freelanced for many news outlets over the years, and is a fixture on the streets of New York whenever news is happening. He has been witness to the most significant news events of our time, including 9/11 and more. He has also been a professor...

Roger Clark is the morning features reporter at NY1 in New York City. He has been a fixture on the station since its earliest days and seeks out the stories of real people in every neighborhood of the five boroughs. He talks about how he finds and develops story ideas for air and the future of TV reporting.   The PR Podcast is your view inside the public relations business. We talk with great PR p...

Steve Kastenbaum is a radio Journalist, former Westwood One News Senior Correspondent/NY Bureau Chief, former CNN Radio New York Correspondent and proud native Brooklynite. Steve has done it all and traveled all over the world reporting on the important stories of our time. We hear from him about the state of news today and how PR pros can best work with reporters to get their clients noticed.   T...

Robert George has one of the most enviable and most challenging jobs in all of journalism: opinion editor. Articulating both his own thoughts and those of the publication he’s writing for. That can be a real tightrope - and one that often elicits LOTS of reader feedback. Robert has worked for both The New York Daily News and The New York Post and is now the latest addition to the Bloomberg opinion...

We take a break from our guest schedule to answer questions sent to us via social media! Jody gives his thoughts on how to hire a public relations agency or professional, and how to measure the success of a public relations campaign. Send us your questions via Facebook, twitter or instagram .. just search for "The PR Podcast".. or send us a recorded message via our show page on Anchor.com.  The PR...

Political PR can be a daunting, 24-hour grind that's more like boot camp and less like The West Wing. Political reporter turned Political PR pro Jennifer Fermino heads communications for the New York City Council and Speaker Corey Johnson, and manages a team that includes traditional PR, social media and content creation. Hear how she juggles the demands of council members, constituents and the pr...