The PR Playbook Podcast

We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you should consider in your PR strategy. The Metaverse is...

Many of us already have existing content that we are working with on our websites. It may be data, white papers, blogs or case studies. The problem is that we write some content and then leave it as just that. Something that came up one day. You posted about it and then left it there. If you are strategic about your communications, creating a content amplification campaign or plan can be the best...

As we’ve seen in the media on a regular basis, the power of language can really shape your reputation and your public image/perception and sometimes even affect the way people do business with you. Consider current events of Kanye West and Kyrie Irving and how what they have said in public (Twitter, broadcast interviews, etc.) has affected their livelihoods in a big way. Now, despite the fact that...

It’s always a little awkward to think of yourself as an expert or as a thought leader, but there are certainly unprecedented benefits to doing so. In this podcast we talk about 3 reasons why you should start building your personal brand, 3 ways to start building your personal brand and 3 best practices to keep in mind. Listen in to learn the inside secrets to PR.... Be sure to visit our website to...

When we are diligent PR professionals, we like to expect that our clients will appreciate and respect the work we do. While everyone can do PR, they may not necessarily understand the industry and its best practices, we understand that.  That’s why in this short podcast, we go over some media common sense. This is an essential listen for anyone that plans on working with a PR agency or trying to u...

Starting to drive brand awareness for your business and startup is something that you may naturally want to do once you get started. Building your brand helps drive brand awareness that helps with recruiting, investor relations, business development and sales. So what are some easy building blocks of scoring media coverage. We’ll getting your business profile published could be a good starting poi...

Brand awareness in a noisy digital environment is very important. Now more than ever it's important to remember branding as you work through almost any and every day. Every communication is a branding opportunity in this podcast, we’ll talk about: The biggest branding challenges in today’s landscape Branding mistakes you want to avoid Some easy tips that will keep you at top of mind. Support...

When you’re doing media interviews there are definitely some key things that you want to keep in mind to put your best foot forward not only for yourself but also for your brand. In this podcast we are discussing a few best practices to take note of when jumping into an interview. Spend 15 minutes listening and upgrade your interview skills now…. Some key things to keep in mind when you’re intervi...

 PR goes hand and hand with business development whether you realize it or not., that’s why it’s important to develop solid CRM practices in your organization early and often.  Today, I interview JP Van Dyke, a lead gen specialist and certified LinkedIn expert to talk about how to manage your CRM process and best practices when messaging new prospects. JAC Consulting has worked with 1000's of...

 There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great. Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love. Brandpoint : https://www. brandpoint .com Remember to...

In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with.  Sponsored content , which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featu...

In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications.  Her company provides full-service marketing & PR in the asset management space.   In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview.   Arro helps its clients build and maintain a solid reputation that in...

Making sure your brand is recognized benefits you in any stage of growth you’re at. In the beginning, it may be supporting investor relations, driving customer engagement and interest, sales and moving further along. It could be the credibility and longevity of your brand. At some point your brand may want to make a name for the executives and further drive widespread recognition for the brand. Th...

This is a big question for companies when factoring in budget. Budgets for PR can vary but you typically get what you pay for. You’ll want to know a few things that you want to get out of your budget before going into the conversation of what it will cost. But today, i’ll give you some key indicators of what you’re paying for. What you’re truly paying for when you get into a PR agreement is the ti...

The question of what a press release is and when you can use one is always an interesting one. In this podcast, I get to chat with the CEO of eReleases, Mickie Kennedy about best practices in press releases, the effectiveness of the press release and best practices in knowing how, what and when to publish news.  Listen in to get an understanding of how press releases work and how to make the most...

Choosing a crowdfunding platform and the differences between the two has always been a challenge for those that choose rewards-based crowdfunding, but what are the real differences between the platforms? Before you jump into crowdfunding here what you should know to select the platform is best for you, each has its advantages and disadvantages. Let’s jump in. Kickstarter Recently Brandon Sanderson...

Does the term “influencer marketing” make your wallet cringe? Well, that’s for good reason. Influencer marketing is not what it used to be and is it really the most useful allocation of your funds? In this episode we sit down with our partners at Kynship, Taylor Legacy to talk about brand seeding and influencer marketing that creates genuine and authentic brand relationships. Get ready with your p...

 The crowdfunding game is not all buzz and excitement anymore. You can no longer launch an “interesting” crowdfunding campaign and expect it to hit a million dollars. But the truth was you never could. Crowdfunding is probably one of the most misunderstood platforms to build communities. Many aspiring entrepreneurs thought of it as an easy way to raise funds and launch, but crowdfunding is far fro...

Regulations on privacy and marketing are getting more and more complex to navigate, so how do you more effectively do marketing with less information? Well, that’s just what we discussed with John Horn in this podcast interview.  Learn more about what you should explore with Digital Marketing in a regulated environment and some cool tips on what you can do today to upgrade your approach. Free Goog...

Getting back to in person live events has been an interesting journey. From the 3-4 trade shows I’ve attended recently there’s been a lot of change and uncertainty. But I definitely picked up on some great tricks along this short path so far. Tune in to this podcast to hear some tips and tricks you may not expect from going back to events. Request a list before you head over . - Did you know you c...

Communication is everything in society, business and family. Every part of our lives touches on the dynamics of communication and that’s at the core of what we do every day as PR professionals. I was really excited as I sat with author and behavioral scientist Sharon Christiaan as she walked us through the five principles of communication and a quick introduction to her new book titled: "The...

 Have you ever wondered how Wikipedia works? How to get a page or article listed? Or even if you should do it? Well, I’ve done it and it is not as easy as submitting an article. In this podcast, we talk to Wikipedia expert, Rhiannon Ruff from Lumnio Digital on what you need to know before creating a Wikipedia article, best practices for content submission and what may go wrong if you don’t do it t...

The communications practices have been siloed for decades, with advertising, marketing, sales and public relations having separate goals for a single organization. But what happens when you converge your comms practices and synchronize the goals, messages and storylines to be more cohesive?  You get a cleaner sales channel and consistency in message. Let’s dive into some best practices and key pri...

Social Media for your business can be tricky, a topic that we have discussed many times. But how do you know where and what to post. In this episode we speak to co-founder of Lumnio Digital, Jenny Karn to discuss social media best practices for enterprises, how to identify if you should be posting on social media and how to get started the right way, specifically for enterprises. Listen as we dive...

Getting a job in PR may sound easy, but if you really want to get a true public relations agency experience, you have to be resourceful, proactive, detail-oriented and communicative. Coming from a PR background in school the transition to a PR agency was pretty direct for me. However, not everyone takes that straightforward path to any career.  Listen to hear our five main tips on landing a job in...