The PR Playbook Podcast

Being discoverable will be key for 2023. After all, when is it not? Join us as we talk to two SEO marketing experts on the latest trends in search engine optimization, how to rank higher and drive customer attention on the web. We feature TST team members - Grady Moore and Megan Alba in this latest episode of The PR Playbook Podcast.  Join us to learn what the experts use for SEO hacks & tips....

Public Relations: The Unsung Hero of Website Conversions Firstly, let's clear the air: why are we even talking about public relations (PR) in the context of website conversions? Isn't PR all about image building and reputation management? Well, yes, but that's not all it is. So, how exactly does PR tie into website conversions? Let's hear from Irwin Hau himself. Join myself and...

This is another session from our PR Essential Summit 2022 .  It's more apparent now than ever that recession proofing your communications plan is important.  You can't predict everything that's going to happen.  However, I think in this discussion we should be covering all your bases, and making sure that whatever communications plan you develop is dynamic, and nimble.  The Silver T...

In this podcast episode, we explore the concept of a media briefing and its importance in preparing for a successful media interview. A media briefing serves as a valuable tool to equip you with the necessary background information to approach an interview and achieve your desired outcomes. Tune in as we delve into the reasons why and how you should assemble a media briefing sheet before your next...

 Knock out your media interviews like a pro! Featuring PR Experts Kerri Gerbis with Ovation & Jasmine Stanley with The Silver Telegram.  CEO & Founder of Ovation, Kerri has trained hundreds of business professionals internationally on presentation skills, storytelling, etiquette, and emotional intelligence.  Her enthusiasm, humor, and energy inspire multiple repeat-client engagements.   Ja...

Tune in for another amazing episode of the PR Playbook Podcast. Today's episode is at the heart of all businesses and startups - ROI... Are you getting enough leads that help boost your sales?  Then you need to listen up, and take notes because Tara Lassiter provides top secret strategies during this episode.  Tara owns her own business as a Customer Journey Strategist.    ROI is a big conver...

Join us in this episode to learn the best practices for writing an award winning press release.  In this episode Mickie Kennedy , the Founder & CEO , of e-Releases helps guide us through the process of drafting a press release. Basically, a press release is a usually a third party announcement that you issued to the media or to the public. And it can be simple and straightforward, just like co...

Join us for another episode of the PR Playbook.  Today's episode we feature an interview with serial startup founder Chuck Temple , author and entrepreneur. In the best-selling book titled - " Startup to Sold ", Chuck leads readers through his journey of going from a broke college graduate with no business education or experience to the successful owner of an industry- leading, mult...

New marketing opportunities through influencers have taken over digital media however, how do you know which platforms and people to double down on? How does it all work and what are the strategies that will turn your leads into customers? In this discussion, we talk about what's happening in influencer marketing today, how to work with influencers and how to decide if it's the right dec...

Hello and welcome to episode 127. This is a Hot List episode which means I'm gonna be revealing some of the hottest startup journalists and reporters that is our theme. Today we're going to talk about startup journalists. Now, every niche in a vertical industry, has a list of reporters that cover it and it's our job as PR people  to uncover these people. However, it's not alway...

Welcome to episode 126 - Supercharge your Startup Growth in 6 Months. If you're excited to grow your startup and need a plan that will fuel your brand visibility, this is the session to join.    What are the elements that need to align and what are the things that you can do without?  Not sure? Then, tune into our latest podcast for the inside secrets to accelerating your startup. Chris Trugl...

Welcome to Ep 125:  How to create a successful podcast featuring our guest Colin Gray - founder of the PodcastHost.com Colin is the go-to resource for everything related to a podcast.  Their services range from starting a podcast to helping a seasoned podcast pro excel their platform.   Not sure where to begin? Then, listen up! In this episode we dive into Podcasting 101.  How can your business be...

Establishing yourself as an expert can bring your personal and professional brand a new level of awareness and attention that you haven't had before. Building thought leadership and expertise is the new calling card for top executives across industries. In this session, TST experts will cover best practices in thought leadership, personal branding and how to leverage thought leadership to dri...

Sometimes it’s tricky to know what to look for in your PR agency. In this podcast I talk about some of the honest challenges and benefits to using a PR agency as well as what to look for when you’re selecting an agency. Tune in and listen up for hottest PR tips and tricks used by the Pros.  Be sure to share, like and subscribe for the next episode annoucement.   Visit our website to learn how we c...

As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of content will help drive business, brand awareness a...

Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint , Sonya Davis, on how to leverage sponsored content. Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest time in planning and one that will pay off if done r...

A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession and it could be time to try something new. Fin...

 There are a lot of budget cuts happening in today’s landscape, however, understanding the importance of your communications budget is a strategic move.  Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money.  Ramping up your comms program down the road - you’ll end up starting from zero and spending more money in the end. In th...

The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this important conversation to secure diversity in the fu...

Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up. Identify which local shows you want to pursue Create a media...

The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution.  What can you absolutely not ignore when it comes to marketing and mess...

Listen in on our new segment of The Tech Hot List , where we’ll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it. All of our Tech Hot List episodes will have a complimentary blog on our website: PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilvertelegram.com) This week we are covering “br...

What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry?  Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023.   Be sure to like & subscribe for the next episode.  Visit our website for details on how we can help your next PR Campaign.   Support...

 Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up. When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial or they just forget, I wanted to ki...

When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we did in the pandemic, if you’re not making noise th...