Annie Scranton
The PR Pace Podcast
If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.
Where to listen?
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Episodes
Innovation + Ingenuity: Two Tastemakers in the PR Game 15.04.2021 57:03
If you geek out over innovation + ingenuity ... this is the episode for you! We talk with two amazing guests: Scott Kirsner, who runs Innovation Leader + Adam Johnson, author of the Bullseye Brief newsletter. From the future of work, to shining a light on exciting new tech companies and the PR game behind it ... this episode will get you thinking.
The New York Episode: NYC doc Dyan Hes + WNBC Alum Jane Hanson 09.04.2021 48:23
If you love strong, bold New York women this is the episode for you! We begin by interviewing longtime PPR client, Dr. Dyan Hes, who runs Gramercy Pediatrics. Legendary NYC anchor + reporter Jane Hanson also stops by to talk about life after local news and her thriving media training consultancy.
The Resurgence of Court TV 31.03.2021 39:03
In this episode we talk with Court TV anchor Julie Grant about the growing popularity of Court TV from its relaunch. We also chat with PPR client Josh Knauer, co-founder Jumpscale, a wellness-focused business consulting firm that helps companies improve impact and support financial and organizational wellbeing. PR has definitely helped his business- tune it to hear how!
The UK Episode! Meghan Markle, Pitching UK Media and So Much More 18.03.2021 52:12
This week we have two fantastic British PR pros joining the podcast: Nick Braund of Words + Pixels and Rob Goldstone of Oui2. If you're Royals obsessed or trying to break into media across the pod, this is the episode for you.
Tech PR, Conservative PR + Meghan Markle ... What More Could You Ask For?! 09.03.2021 49:01
This week, we talk with Ed Zitron, a master in the world of tech PR. He offers blunt analysis of the space with some pretty easy tips for pitching tech reporters. Dear friend Alex Rosenwald who runs Comms for the Washington Examiner also stops by to talk about the future of conservative media. And of course, we had to end on the PR aspect of Prince Harry + Meghan Markle's bombshell Oprah Interview...
The Sports Episode: Pro Athlete Haley Rosen on Pivoting from Athletics to Entrepreneurship 03.03.2021 44:20
This week we focus on sports! Haley Rosen joins us to chat about her journey from pro soccer star to startup founder of Just Women's Sports. Journalist Brett Smiley stops by to share insights into sports reporting, the new world of sports betting media and how to best pitch in this arena. Get it?!
Pitching Wellness: Chatting with Celebrity Nutritionist + New Author, Dr. Daryl Gioffre 24.02.2021 50:20
PPR Client Dr. Daryl Gioffre talks with us about his new book "Get Off Your Sugar" and how the media has helped in his book campaign. We also interview Paula Rizzo, medical + health producer turned business owner + author.
The Importance of Branding + Marketing Before PR Efforts Begin 19.02.2021 46:03
This week, marketing + branding expert Jinja Birkenbeuel joins the podcast to discuss why, without marketing + branding efforts in place, PR outreach will likely not be effective. Also joining is financial news producer Lizzie O'Neil.
Pitching Hawaii: An Interview with KITV's Maleko McDonnell 12.02.2021 49:02
In this episode we talk to Maleko McDonnell, an on-air reporter for the ABC affiliate KITV out of Honolulu. We also chat with longtime PPR client, the CEO of Concern Worldwide US, Colleen Kelly.
Pivoting in the Pandemic: How Brands Survived & Thrived 03.02.2021 48:51
Retail Apocalypse. Cancel Everything. You remember these phrases, right? Today we're talking to Mark Kohlenberg of WDM (Well Dressed Men) about his premium men's footwear + accessories businesses and their strategy during this pandemic. Also joining us is Breana Murphy of Mansueto Ventures, which runs Inc. + Fast Company magazines. As the head of live events, pivoting during the pandemic was her m...
How to Pitch Rachael Ray 28.01.2021 1:06:51
In this episode with speak with longtime Rachael Ray producer + executive Tommy Crudup; Pace PR client Ryan Payne of Payne Capital Management; and my take on the Bernie Sanders memes!
Inauguration Episode! The Boost We All Needed 21.01.2021 49:30
The Inauguration Episode! My take on how Biden's inauguration was the day/moment so many of us needed. I talk Craig Greiwe, a marketing guru with Rogers & Cowan who explains ... what IS marketing? Plus an interview with my dear friend and media darling, Denise Albert of The Moms.
The PR Pace: PR for Financial Services + Local TV News Secrets Revealed 13.01.2021 45:14
In this episode we speak to PPR client CPA Paul Miller, former local TV news anchor Donna Adamo and my take on corporations pulling back from donations to the Senators who did not vote to certify Biden's election.
Hilaria - Thank you, but also, Why? 06.01.2021 1:04:20
In this episode we talk to Dr. Leo Nissola about the coronavirus + how the media has helped him to not only grow his profile, but also to spread accurate information on the virus. Veteran TV producer Andy Hoffman joins for a walk down memory lane, all the way back to the OJ Simpson trial. And we end on ... what else? HILARIA!!!
It's The Real Santa -- Seriously, Santa is on this episode!! 21.12.2020 52:43
In what may be PPR's favorite client, today we talk to SANTA -- from ItsTheRealSanta.com along with the lovely Hitha Herzog, a top retail reporter + dear friend.
The PR Pace: Flying Private with Jet It's CEO 02.12.2020 44:37
This episode explores the ins and outs of ABC News with intrepid producer David Perozzi. Host Annie Pace Scranton also interviews Pace PR client Glenn Gonzales, who runs the private aviation company Jet It.
The PR Pace: Talking TV -- booking tips + how the media can help your business 25.11.2020 38:42
In this episode, Annie talks to former producer Lindsay Carlton about booking for live cable news + her journey into medical news production. Pace PR client attorney Richard Roth also joins, sharing how PR has benefitted his law firm.
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