Annie Scranton

The PR Pace Podcast

Business EN ↓ 118 episodes

If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.

Author

Annie Scranton

Category

Business

Podcast website

www.spreaker.com

Latest episode

Jun 1, 2026

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Episodes

The Travel Episode: Pitching Travel Stories to the Media 17.11.2021

Ahead of Thanksgiving + the busy travel week, we have a great travel PR episode for you. Up first is Lee Abbamonte, the youngest person in the world to have traveled to every country on the earth. We helped launch his PR efforts and he's got a great story. Next is Paula Froelich, intrepid travel reporter + former Page Six gossip columnist. She's got insightful tips for those of you trying to pitch...

Spotlight Interview: Liz Claman, star anchor at the Fox Business Network 09.11.2021

We are totally fan-girling out right now and totally humbled that Liz Claman, Fox Business anchor and host of the Claman Countdown, joins us today as our spotlight interview. Liz is generous with her time and insights into her daily routine of hosting the top 3pm business news show and what she thinks makes a great guest + pitch ... very unique tips for us publicists. Enjoy!

Conservatives + the Media: Do We All Have More in Common Than We Realize? 01.11.2021

Longtime PPR client John Hart is our first guest this week. As a staunch conservative, John has thrown himself into the climate change debate, offering smart solutions from a conservative perspective on how to fight climate change. We discuss how certain issues just shouldn't be partisan ... and how we have more in common than we all may realize. OAN Executive Producer Chris Boyle also stops by wi...

PR for DTC Kits: A Look Inside Startup Oral Genome 25.10.2021

Pace PR client Dr. Tina Saw stops by the podcast this week to discuss her new, direct-to-consumer oral health kit, Oral Genome. In just a few days, a simple swap that you mail back for processing at a dental facility gives you a deep dive into your oral health- how prone you are for cavities, bad breath, gingivitis and more. Oral Genome gives you the power to take control of your mouth's health. D...

Gaming + PR: An Interview with Stakester CEO + Co-Founder, Tom Fairey 20.10.2021

Buckle up, folks, this week's episode brings TONS of energy + info to those wanting an inside look at how PR can aide in brand awareness for startups. Stakester CEO Tom Fairey joins to discuss how the pandemic helped catapult their platform to the masses. He shares his experience working with Pace PR and how, even as a new business, they are putting a premium on employees health, mental + physical...

Cooking with Capri Cafaro, Our Favorite Culinary Client 13.10.2021

This week, PPR client fave Capri Cafaro joins the podcast to talk about her incredible journey from politics to cooking! She's been so fun to work with and we love to hear how PR has aided in her overall brand awareness. Longtime friend to PPR, radio producer Crissy Whalin, also stops by to talk about the art of pitching radio and why radio is here to stay!

International PR: Going Global with your Pitches 05.10.2021

This week I'm pleased to have two incredible PR pros join me on the podcast, both with expertise in running global accounts. Pragya Dubey is the VP of Global Services & Media Analytics at Agility PR Solutions and Mike Maynard runs Napier, a UK based tech PR firm. Their insights into pitching globally and supporting global clients is invaluable.

Quilting is a PR Trend: An Interview with Our Client, Gotham Quilts 30.09.2021

In this episode, we interview a new client and an immediate fave, Gotham Quilts. Co-founded by two extraordinary women, Gotham Quilts is a store-front in midtown Manhattan selling all things quilting and offering classes. To say they had to pivot during the pandemic would be an understatement. Their story is inspirational and I hope you'll enjoy it. Radio host + producer Tim Burg also stops by to...

Fascinating Entrepreneurs 20.09.2021

This week, we interview the host of the very popular "Fascinating Entrepreneurs" podcast, Natasha Miller, who gives us stellar advice on how to pitch your client to be a guest on her show. Dear friend Leigh Harrington also stops by to talk about her transition from in-house comms for various think tanks to now running her own PR shop.

Surviving the OMG's in Your Media Career 08.09.2021

This week's episode is FUN you guys! PR guru Jeremy Murphy stops by to chat about his hilarious new book, "F*ck Off, Chloe! Surviving the OMGs! and FMLs! in Your Media Career." It's a real hoot, but Jeremy also gives us the real-real on what working in agency life is like. Also, one of PPR's all time favorite clients, Andrew Stoltmann, stops by. He's the king of one-liners on cable news. You don't...

An Interview with a Legend: CNBC's Bill Griffeth 24.08.2021

I'm honored this week to interview Bill Griffeth of CNBC fame. Bill was an anchor at CNBC for decades and a veteran, class act in the field of business broadcast TV. He shares his experiences behind the camera and what he's up to now. PPR client Jay Young also stops by to talk about his business of investing in the oil + gas industry.

PR + Advertising: An Interview with Nick Primola of the ANA 17.08.2021

In this episode, Nick Primola of the ANA (Association of National Advertisers) stops by to discuss the work he's doing, specifically with the Growth Council + its upcoming Global Day of Learning. As client of PPR, it's an interesting conversation about the intersection of PR + advertising. Medical reporter Lynn Allison of Newsmax Health also stops by and talks about her journey as a reporter and r...

Covid Continues: An Interview with Leading Virologist Dr. Angela Rasmussen 10.08.2021

As the delta variant rages on, we speak with PPR friend + client Dr. Angela Rasmussen about her meteoric rise to media fame on the heels of the pandemic. She shares with us the good, the bad and the ugly about being in the media spotlight. Science writer Tara Haelle also drops by and she fills us in on the process of fact-checking when it comes to in-depth scientific pieces. She also offers great...

Sustainability + PR: An Interview with Trivium Packaging 05.08.2021

Pace PR is proud to work with Trivium Packing, a leader in aluminum packaging. You probably don't think about who makes the can for the canned goods you buy, or your shampoo bottle, etc. Chances are high that Trivium Packaging is the one behind it! What you also many not know is that certain materials, like aluminum, can be recycled endlessly, making it a much more sustainable choice. I speak with...

Luxury PR for Jewelry + Accessories 28.07.2021

If you love jewelry, accessories + luxury -- this is the episode for you! We interview beloved client Gina Feldman Love, founder of Auvere, a direct-to-consumer 22+24 karat gold jewelry brand. Her pieces are incredible and so is she, inside and out. We talk about her career path and how PR has helped to boost her brand. Harman Pradhan also stops by. Harman has an illustrious career covering access...

Public Relations for Dummies! 19.07.2021

We're honored this week to be joined by Eric Yaverbaum, author of "Public Relations for Dummies." He's such a fun interview and is in the throws of an epic PR career. My good buddy Jay Jones also stops by. Jay and I go way back from the Geraldo days and now he runs Always On PR, helping his clients get on TV.

Startup PR! Publicizing a New Mobile Spa 07.07.2021

This week we're joined by PPR client Michaela Milano, who runs Mobile Meraki, a brand new mobile spa on Long Island. We talk about how PR has helped her new business and what's ahead for their company. Also joining us this week is Bold TV producer, Cheyenne Reid, who talks to us about this fun and insightful TV network.

The Finance Episode: Conscious Investing + Cheddar TV 22.06.2021

This week, PPR client Eva Yazhari stops by to talk about her new book "The Good Your Money Can Do" and her life's work + passion in the space of conscious investing. Francesca Conti, intrepid producer with Cheddar TV, joins as our FIRST in-person podcast guest + offers insights into pitching day-of-news producers.

Pitching Freelancers: An Inside Look 15.06.2021

This episode we talk to longtime freelance journalist, Michael Stahl. Michael has written for every publication under the sun like Rolling Stone, Vice, Huffington Post and more. He goes deep into what makes a pitch great and what just doesn't work -- he even reads two on air! PPR friend Susan Lindner also stops by -- Susan helps her clients with story telling ... something she calls Innovation Sto...

The Parenting Episode: PR for parenting + education 07.06.2021

We kick off this parenting episode with Pace PR client Jen Mendelsohn, co-founder of Braintrust, a platform that connects parents with teachers available for tutoring. Also joining us is Susan Borison, editor of Your Teen, a magazine with all sorts of great advice for parents of teenagers.

Cannabis in the Media 01.06.2021

It's the cannabis episode! This week we talk with client Joe Schrank of The Heavenly Center, a new rehab in LA that's using cannabis (yes, cannabis) to medically treat patients with opioid addictions. Controversial, for sure, but proving to work. Jeremy Berke from BI also stops by to share with us how he likes to work with publicists and some best practices for pitching.

"Make a lot of Money, Help a lot of People, Have a lot of Fun!" 20.05.2021

This episode *will* leave you inspired! Our first guest is entrepreneur Sheila Marmon, the founder + CEO of Mirror Digital, an interactive media + advertising company. Sheila is heavily involved in DEI issues and I was so honored to interview her. David Meltzer also drops by. If you don't know who David is, you WILL! He is an entrepreneur, coach and LinkedIn Live + podcast host who *will give you...

Pitching the Conservative POV 12.05.2021

This week we focus on the conservative perspective. Pace PR client, T.W. Shannon joins us, to discuss his role as the CEO of the Chickasaw Community Bank and conservative political commentator. Journalist, TV host and think tank fellow Carrie Sheffield also stops by to talk about the media and how right/left journalism has progressed.

PR for the Security + Cybersecurity Real: An Interview with Monica Palmer of Concentric 30.04.2021

Security firms need PR, too! And in many ways, this sector needs even more thoughtfulness when promoting to the public, based on the sensitive nature of the industry's clients. We talk with PPR client Monica Palmer of Concentric about her role as Marketing Manager and how PR has helped spread the word about their company. Veteran CBS reporter and anchor Susan Koeppen also stops by to talk about lo...

The Power of Poetry: A Conversation with Poet Aaron Poochigian 20.04.2021

Poetry is having a moment! Check out this super interesting interview with our client, poet Aaron Poochigian -- he reads a pandemic poem to me and it's SO good!! Anjalee Khemlani also stops by. She is a healthcare reporter for Yahoo! Finance and we have a great chat about the future of media (hint: it may be TikTok!).

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