The PR Pace Podcast

What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe , founder and CEO of Featured, to discuss the major shifts happening at the intersection of PR, artificial intelligence, and brand visibility. Brett shares the exclusive backstory behind his acquisition and relaunch of Help a Re...

In an oversaturated market like Key West, how do you differentiate yourself when 600 other agents have the same license?. In this episode of the PR Pace Podcast, Annie Scranton talks with Jenna Stauffer of Sotheby’s Realty about the practical role of Public Relations and media in building long-term trust with clients. About This Episode: Jenna shares how national media appearances provide a "stamp...

Veteran crime reporter and NewsNation correspondent Laura Ingle joins PR Pace founder Annie Scranton to go deep on America’s true crime obsession, the evolution of TV news, and what really happens inside the country’s biggest courtrooms. In this episode, Laura shares: How her true crime YouTube series “The Ingle Edit” was born from the stories TV never has time to air The haunting 1993 cold case o...

Greg Liccardi drops some powerful marketing knowledge in this episode. Having spent a career in marketing, most recently with the ANA, he just published a book called "The Holy Grail of Marketing" -- a must-read for anyone who wants to master this trade!

Lindsay Nahmiache is co-founder of Jive PR + Digital, a mentor, and entrepreneur. We had a great conversation abou the changing PR landscape, covering AI, Influencer and mentoring the next gen of publicists. Enjoy! 

Adam Mockler has more than one million YouTube subscribers and is the leading progressive Gen-Z progressive political influencer. Adam's amassed this insanely large following and he's just 22! You can find him on the Meidas Touch platform. Today's conversation centers around how he grew his brand and how Pace PR is working with him to fill a void in traditional, conservative media where left-leani...

This week's episode covers the question many PR pros are frequently asked by clients: how can we measure the impact of our work? Here to answer is Dino Delic, Strategic Customer Advisor at Meltwater, a platform we're all familiar with. 

Space is having a media moment and this episode focuses on one of the brightest stars out there: Space Camp. First up, Greg Fasking who runs marketing for the U.S. Space & Rocket Center in Huntsville, Al, stops by. if you dreamed about going to Space Camp as a kid, but never got the chance, it's not too late- there are adult and family camps to enjoy! Greg talks about all things marketing + PR...

It's no secret that PR is getting more difficult by the day. The growing number of publicists, the shrinking number of journalists and traditional media outlets, along with an unstable economy brings even the most positive of us down from time to time. Fear not! Kourtney Jason, Founder + President of Pacific & Court, a PR firm specializing in PR for books, has some failsafe tactics to keep you...

Buckle up, buttercups and begin pearl clutching -- we're talking about all things cannabis this episode as the PR market for the myriad startups in the space has absolutely exploded in recent years. First up is Michael Mejer, founder of Green Lane Communication, a cannabis-focused PR firm. Truly an expert in the comms process -- which undoubtedly involves legislation -- Mike walks us thru the proc...

Diving into two topics this year that are going to be BIG in the world of PR + communications: influencer marketing and podcasts! A true expert in the world of influencers, Serena Baleja joins us. Serena is the founder of Socialite PR, and she's redefining influencer marketing with her innovative app, Socialite CRM, which makes campaign management accessible and effective for small brands. Whether...

You're going to love this episode! Pace PR Client Nikki Innocent sits down with me, in-studio, to discusss her role as a leadership + career coach. Primarily working with women, Nikki goes beyond the surface-level issues one might experience on the job, to help her clients uncover their true passions and how to work more authentically with others. From major CEOs to those mid-career, she's so easy...

It's more important than ever to have excellent media literacy. But, how? How can you easily discern real news from fake news, and biased reporting from unbiased reporting? What the heck is media literacy in the first place? Luckily for us we were joined by THE expert in the space, Michelle Ciulla Lipkin, Executive Director of the National Association for Media Literacy Education. Her line of work...

This week, we dedicate the episode to one interview with Stephanie Graves, the President + CEO of the Lee Andrews Group. Many of us in the industry already know Stephanie, a powerhouse of a publicist based out of LA. The Lee Andrews Group is deeply embedded in government and public affairs work in the state of California. I truly enjoyed this discussion, which covered a lot. Enjoy!

We recently closed out Climate Week in New York and Pace PR showed up in a big way this year. SVP Rose Levy, who leads our climate practice, stops by to talk about our engagement that week and how we advise all of our clients on best climate practices. Pace PR proudly co-hosted a networking breakfast to kick off Climate Week with Clean Creatives. Executive Director Duncan Meisel and I caught up at...

Yup, you read the correctly! Pace PR is proud to work with clients who promote good energy and bring good vibes to their customers. Our first interview is with Lauren + Courtney, the co-founders of Moon & Stone, an incredible platform focusing on the powerful healing and restorative energy of crystals. I'm a total believer and use their products daily. Next up is Aliza Kelly, and influencer an...

Dr. Elizabeth Wood is the co-editor of a new book we had the pleasure of promoting in the media. "Between Us: Healing Ourselves and Changing the World Through Sociology" is a fantastic anthology of personal essays through the lens of sociology. We have a great discussion about sociology vs. psychology and how this book resonates with so many.

We have a great episode for you here! Partners in love, partners in life ... Tom Postilio + Mickey Conlon are amongst our very favorite clients here at Pace. Power brokers at Compass, they join to talk about their celebrity listings, unique home properties and strategies for those of us aspiring to own our own dream home! Michael Diamond also stops by. Michael covers real estate for the Asbury Par...

This week we have two fascinating conversations. We start off with author Kelly Campbell; they are the author of the new book "Heal to Lead." Oftentimes we think about healing to better our personal lives, but the same process can be applied to your professional life as well. Kelly is a leader in this particular space and the interview will definitely leave you with a lot to think about! Daniella...

Start your week off with some health & fitness inspo, courtsey of Pace PR Client, Anna Kaiser. Anna, a professional dancer, has built her career off of creating fitness routines that actually work and are FUN to boot! With a celebrity clientele that includes Kelly Ripa, Shakira and Alicia Keys, she's introduced her at-home program so you can get STRONG all in the comfort of your own home. Rach...

The American Dream is something we all have heard about ... but that American Dream is not necessarily equal for all. Enter Joe Cecala, founder of the Dream Exchange, the soon-to-launch new stock exchange, focused primarily on minority-owned businesses. Rachel Woodall, Executive Producer at Cumulus Radio in Chicago, also joins to talk about her day-to-day routine. 

Guess which American city holds the most PhD's per capita? Not NYC, not SF ... it's Huntsville, Alabama and that's just the tip of the iceberg about interesting facts happening in this fine American city. Lucia Cape, SVP of Economic Development in the Chamber of Commerce, joins us to talk about why this city is thriving, in part due to their investment in music as an economic growth tool. Anna Sta...

Everyone's favorite day is almost here -- Tax Day! Just kidding. But when you're lucky enough to work with the wonderful Karla Dennis, tax attorney and small business advisor, you're always in good hands. Karla shares her amazing entrepreneurial story with us + how the media and PR has helped her career so much. Personal finance reporter Mary Beth Eastman also stops by to share with us her best ti...

This week, we interview Dr. Nina Cerfolio, a psychiatrist with a new book out called Psychoanalytic and Spiritual Perspectives on Terrorism . We talk about this terrible reality we're all dealing with, and how, through her work and in writing this book, she offers tips and techniques for using spirituality to cope with terrorism. Next up is Geovany Dias, a reporter with WFTV in Orlando, Florida, w...