The Power of Her with Dawn Sinkule

This week Dawn meets with business, finance and Amazon expert, Aryeh Sheinbein to discuss the benefits of using Amazon as a platform for your eCommerce business. Aryeh is a Wall Street business expert who has spent the majority of his career helping successful business owners and entrepreneurs invest their money and grow their wealth. He also has an insane amount of knowledge about Amazon and the...

How can you tell when you're burnt out or if it's just time to shut 'er down? This week, Dawn opens up about the side of business you don't really see on social media - the challenges and failures. She discusses how everyone's experience with running a business is going to look completely different from the person next to you, or who you follow on Instagram. Dawn also validates the idea of accepti...

This week, Dawn meets with Julie Stoian to discuss marketing campaign trends. Julie is a digital marketing expert, coach and co-founder of several online brands. She has created Create Your Laptop Life® , Funnel Gorgeous® , and Digital Insiders ®. Dawn and Julie dive into the current marketing trends for digital businesses and what the future looks like for those trends. Julie explains the importa...

Have you ever been so impressed with a brand's marketing just to be disappointed by the actual product? This is very common now with the art of digital marketing. Graphic design and video editing have made it very easy for brands to get creative with their marketing. But that doesn't always make their products match the quality of their marketing. This week, Dawn explains the importance of brand a...

This week Dawn meets with an award-winning social entrepreneur, Jenn Harper. She is the founder and CEO of a digitally native direct to consumer brand, Cheekbone Beauty Cosmetics INC. Jenn has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den https://www.cbc.ca/dragonsden/m_pitches/cheekb...

This week Dawn gives you her perspective on one of the major differences between being a corporate executive and an entrepreneur - Support Team from the beginning vs. No Support Team. The desire to do it all as an entrepreneur can be intriguing and discouraging all at the same time. Dawn explains how easy it is to get lost in the details and lose track of what you're best at. She also paints a pic...

Dawn sits down with Robin Carberry to discuss the midlife career shift in Gen X women. With the ample amount of opportunities in the online business space, women of a "certain age" are finding themselves at a fork in the road in their careers. Robin discusses her technique in helping Gen X women make the necessary adjustments in their careers to find work that fuels them instead of drains them. Sh...

In this episode, Dawn explores the land of email marketing with The Queen of Evergreen, Brittany Long. Dawn and Brittany take you through some of the best email marketing practices to help you set up a rock solid email sequence for your business. Brittany spills the tea on why every shop needs an abandoned cart sequence and the shocking statistics on the recovery rate on those abandoned cart seque...

This week, Dawn breaks down the 7 P's of marketing. These fundamental principles of marketing are crucial to a business' long term success. Product, Price, Promotion, Place, Physical Evidence, and People. Dawn explains the purpose and long term benefit of each principle to help other eComm business owners take a step back and reflect on their own businesses and products. Resources talked about in...

Kerry Egeler joins us this week to talk about the ups and downs of eComm apparel shops. Dawn and Kerry share about their experiences leaving corporate and retail management. Kerry explains how his skills transitioned and how his ego interfered with understanding how to navigate the entrepreneurial world. They both describe what it was like humbling their pride to learn how they could make the most...

This week, we are joined by Dr. John Neustadt with NBI Health. He and Dawn dive into what it takes to step out of your comfort zone to allow your brand and business to flourish. Dr. Neustadt talks about what it was like transitioning into the digital marketing world and how it has helped his business grow. They also discuss the power that a mission/vision statement has for a company and how it can...

Have you ever wondered if you're cut out to be an entrepreneur? In this episode, Dawn shares the qualities and skill sets that are required to be a successful entrepreneur. She explains why leading with purpose and passion will help you reach all of your entrepreneurial goals. This industry is not for the faint of heart but it can be extremely rewarding with the right foundation.

In this episode, Dawn meets with web guru and Shopify expert, Jonathan St. Jean. Dawn and Jonathan dive into how Shopify features differ from other ecommerce platforms. This episode explores the key components to an ecommerce business and why websites and apps aren't as important as the product is. They also discuss tips and tricks to making sure your product is successful on Shopify.

This week, Dawn addresses the distribution and supply chain crisis that the eComm world is facing today. She explores alternative options for eComm business owners when trying to navigate their way through these difficult times. Dawn discusses ways to anticipate what's potentially going to be the impact to our business, how to overcome some of these challenges, and preparing for what could be a bu...

In this episode, Dawn breaks down the tasks of owning a business and raising a family with Yael Bendahan. They discuss how to decide what courses and training to take and when, and how to balance your roles as a mom and a business owner. Yael shares her hindsight advice and what she found to be the most valuable in her business journey.

Dawn and Monica discuss the top secrets and the no-brainers to Visual Velocity and how product based businesses can benefit from it. Monica Snyder is a corporate software developer turned marketer and business owner. She unveils the top techniques to visual velocity and how to incorporate it into any business. From button colors, to software developer level data, Dawn and Monica explain how visual...

In this episode, Dawn brings up some thought-provoking questions about Digital Literacy and why we as business owners should push for change. How can we as business owners help move the need to those who don't have access to the same digital world?   Resources talked about in this episode: Resource mentioned - Small business Administration Digital Dawn Shopify checklist – Shopify Checklist Digital...

Having a solid foundation is key to having a successful Ads strategy.  In today's episode Dawns chats with media buying extraordinaire Daniel Munger on everything social media Ads. They give you the lowdown on what's going on in today's media buying world.   Resources talked about in this episode: Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with u...

The greatest products in the world mean nothing without smooth fulfillment. What does this mean? In today's episode, Dawn talks about the logistics of getting a product from point A to point B. Listen to learn how to make this process amazing for your customers!   Resources talked about in this episode: Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect...

Being a business owner can be hard. Sometimes you might find yourself wondering why? Why am I doing this? Is it even worth it?  In today's episode Dawn chats with Whitney Freya, a super talented artist who was able to make her dreams come true by staying focused on her goals and being her authentic self.    Resources talked about in this episode: Guest website - Whitney Freya Guest social media -...

As a new business owner scaling your business can be hard. Guest, Chris Wyatt digital marketing expert shares tips and tricks on how to use Facebook Ads and reoccurring income to help grow your business.   Resources talked about in this episode: Guest website - Paid Ads Training , Hippieish Organics Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with...

As a new business owner scaling your business can be hard. Guest, Chris Wyatt digital marketing expert shares tips and tricks on how to use Facebook Ads and reoccurring income to help grow your business.   Resources talked about in this episode: Guest website - Paid Ads Training , Hippieish Organics Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with...

In a world that revolves around social media, it can be hard to know which platform we should be using as eComm business owners. In this episode, Dawn shares which platform is the best to help scale your business. Should we be using every platform or just a few? Listen to find out!   Resources talked about in this episode: Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - D...

Ever wonder how you can use Instagram to grow your business? Guest Sue B. Zimmerman, Instagram expert reveals the power of Instagram and how you can optimize it to scale your business. You won't want to miss this.   Resources talked about in this episode: Guest website - Sue B Zimmerman Guest social media - Instagram Guest Youtube - Sue B Zimmerman's Youtube Post mentioned - Instagram Post Mention...

Brand Awareness: what does that mean to you? In this episode, Dawn shares her methodology for building brand awareness. The D to D method has helped many Digital Dawn agency clients scale their business and today Dawn will share how it can help you!   Resources talked about in this episode: Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Fac...