The Power of Her with Dawn Sinkule

We have a return guest this week! Genius sales coach, Renee Hribar, is back to share sales secrets to use at conferences and events! Dawn and Renee discuss how to use interviewing as a sales channel. Renee explains how to build the bridge for a successful reachout by finding ways to connect through content and engagement. Check out this week's episode to learn other tips on how to make the most ou...

This week, Dawn sits down again with operations wizard, Sean Delaney, to discuss value chain assessments and how to avoid over automating the processes in your business. Sean explains his experience as a Fractional Chief Operations Officer and how he helps businesses of every size strengthen their operations, innovate for the future, and scale further, faster, with less time and effort. He also sh...

Sustainable packaging is actually way simpler than you might think and there are various ways to start making the shift to a more sustainable process. This week, Dawn sits down with CEO and Chief Sustainability Geek at EcoEnclose , Saloni Doshi to obsess over all things sustainable. Saloni shares the most common mistakes brands make when they are trying to make the shift to sustainable packaging a...

The shift from wearing every hat in your business, to the mindset of a CEO can seem impossible. But this week, Dawn shares her perspective from her own experience and maps out the key steps in making this mindset shift. Check out this week's episode to learn what it takes to go from "doer" to "CEO".   Resources talked about in this episode -  Digital Dawn Shopify checklist – Shopify Checklist Digi...

This week, Dawn meets with TripleWhale's Head of Brand, Alexa Kilroy. She explains the most common pitfalls she has noticed with health and beauty brands in the eComm space and how to think more holistically about your performance marketing. Alexa also shares TripleWhale's origin story and where they are headed next with their platform. Dawn and Alexa discuss their experiences being women in the e...

This week Dawn sits down with evolving entrepreneur, Jenna Zeng. From Corporate America, to start up cleaning business, to SaaS creator, Jenna has had a wide variety of experiences throughout her entrepreneurial journey. She discusses creating StaffNet out of a personal need for her cleaning business and then realizing she's not the only one who needs a platform like this. Dawn and Jenna explore t...

Dawn sits down with owner and CEO of SJW Logistics, Seretha Willingham, to discuss the importance of fulfillment partnerships in the eComm space. They discuss the manufacturing challenges a lot of eComm business owners are facing right now. Seretha shares her perspective on building partnerships with fulfillment centers and how important it is to slow down and explore your options when deciding on...

This week Dawn sat down with fintech and crowdfunding entrepreneur, Chase Harmer. He shares his experience entering the fintech industry unintentionally and what challenges he has faced along the way. Chase also discusses his perspective of where business owners are going wrong with the ever-evolving fintech industry. Dawn and Chase explore his newest passion project, Wishes Inc. and how it is cha...

This week, Dawn meets with Jordan Clark, CEO of Dooey's. They discuss why Dooey's was created and the foundation of their sustainability mission. Jordan shares her advice on how to stand out as a small brand while also being open to testing different avenues in marketing. She also shares her journey sourcing sustainable products in the fashion industry and what challenges she has faced. From wins...

This week Dawn brings back DD media buyers Daniel Munger and Alom Mohammed to review how the iOS changes in the last year have ACTUALLY affected Facebook and Instagram ads. They each give their perspective on how it impacted tracking the conversion rates and what workarounds they found helped them best. They also discuss what they predict Facebook will do next to address the issues most businesses...

Making the decision to bring in an outside expert is already a challenge. But now you have to decide whether you need a coach or a consultant. Lately, there seems to be a lot of confusion about the difference between the two. So this week, Dawn goes into detail about what a coach can do for a business vs. what a consultant can do. If you are struggling with the decision of what your business needs...

From a beginning eComm entrepreneur to an experienced eComm business broker, Ben Leonard has encountered some interesting experiences through his journey. This week Dawn meets with Ben to learn about the process of buying and selling eComm businesses. They discuss using the buyer's perspective when deciding to sell your eComm business and the wide variety of variables that most buyers consider whe...

This week, you'll want to take some notes as Dawn lays out her Facebook Ads tips for eCommerce businesses. She discusses the need-to-know tips before you start Facebook ads in order to set yourself up for success. She also explains why knowing your business's fulfillment process from start to finish will really help you with your ads in the long run. And make sure you don't leave without grabbing...

The magic of this episode is UNREAL! This week, Dawn meets with Premium and Luxury Brand Alchemist and the innovative and forward-thinking founder behind Solasta Digital, Carrie Thomas-Omáur. With a unique blend of the knowledge and understanding of Humanistic Psychology, Brand Strategy, and vast insight into brand archetypes, Carrie helps visionaries who wish to find their true impact-driven purp...

This week, Dawn decides to take her OWN advice and FINALLY gets on TikTok. She shares some unbelievable statistics on TikTok users and gives you all the details on why you should have your eComm business on the app. It's time to take advantage of the organic traffic and see what kind of free money you can drive to your business using TikTok. Resources talked about in this episode Blog mentioned - ...

This week, Dawn meets with Polly Sidoruk , the Head of Product at Synder. Synder is a robust accounting platform that automates a significant part of finance management, providing accurate fast bookkeeping and reporting for businesses. She is a knowledgeable bookkeeping automation consultant who has helped more than 4,000 businesses of different sizes around the globe automate their bookkeeping an...

Dawn sits down with data analytics and AI expert, Shanif Dhanani. He is the co-founder & CEO of Apteo where he helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next. Dawn and Shanif dive into the future of AI and how it will help e-commerce brands moving forward. Shanif also shares the common hits and misses that he sees when he is working wi...

This week, Dawn meets with Spousely,com founder, Monica Fullerton. Monica is an ambitious entrepreneur, twin mom, and Air Force spouse. She has long dreamed of becoming an entrepreneur, but she wanted her efforts to support a greater purpose than just starting a business. In an effort to provide highly-transient military families, as well as those that have previously served, a space to market the...

Vegas always keeps things exciting and Dawn's most recent trip definitely lived up to that standard. Check out this week's episode to see how Dawn's convention weekend turned into bringing home a new member of her family - Vincent Cesar Vegas!   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook ,...

Dawn sat down with US Coast Guard Veteran, author and award winning motivational speaker, Tracey Brown. Their conversation is not one that you normally hear in the business world, let alone the commerce and e-commerce industry. Dawn and Tracey discuss why authentic discussions about personal trauma don't happen in business and Tracey shares her advice on how to share those experiences in your own...

Dawn sat down with such an inspiring business owner this week. Wendy Hively is a retired Navy spouse, mom of two grown daughters, a full-time scientist, and owner and founder of Charliemadison Originals – an online shop named after her daughters that helps military families tell their unique story through everyday jewelry that honors each season and transition of military life. Dawn and Wendy disc...

This week Dawn meets with a dear friend and multi-passionate creative entrepreneur, Mae Cee. She is the co-founder of multiple family brands with her amazing children and went from broke single mom to a 7-figure+ Graphic Tee biz owner in under 4-years. Dawn and Mae discuss the ups and downs of owning businesses with your family and the importance of taking imperfect action in your business. Make s...

This week, Dawn meets with podcasting expert, Sarah Haefling. She is the founder of Elevate Podcast Co., and the host of her own show Made It Happen. Her podcast agency focuses on helping entrepreneurs & businesses have their voices heard and elevate their brand. Made it Happen was created to highlight the voices of female entrepreneurs and inspire those thinking of starting their own business. Da...

This week, Dawn meets with long-time colleague and friend, Susie Liberatore. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and he...

This week Dawn meets with Tricia and Zach Tift of TFT Wood. They share how they got into woodworking and what it was like for them during the pandemic. Tricia and Zach explain what it's like being a tag team in their business and what it takes to keep each other going. Dawn, Tricia and Zach also explore what the future holds for TFT Wood and other eCommerce businesses.   Resources talked about in...