The Power in Purpose: A Podcast for Wedding Pros

Charge what you're worth: Is that really a legit pricing strategy? Nope. Did I get your attention? In our industry, all you ever hear is "charge what you're worth." The problem: selling products and services for less than what your Starbucks order is won't get you anywhere.  While charging your worth used to work, it doesn't anymore. Times have changed - especially for wedding pros and creative en...

Raise your hand if you feel like you're drifting right now? You're not quite sure where you're going or what to do next. I spent a few days in drift mode myself. It's a hard place to be and my goal with today's episode is to get you OUT of drift mode and into design mode. I want you to truly believe that you CAN build your biz–even in uncertain times–and that your business CAN flourish despite how...

Are you ready to take back control of your time, your business, and your goals? If you are yelling a big YES then get ready! We are going to do a few exercises that help you paint the bigger picture. And they are going to help you take back control.   The future may feel uncertain but that's not true. We can take control over what we want for our future and what we want it to look like. We don't h...

On a scale of 1-to-10, how happy are you with your current clients? Be honest. All this craziness with the Coronavirus has likely brought to the forefront how you really feel about the clients you book. One of the most crucial elements of marketing is making sure you target the right clients - this is something you'll need to master as a biz owner!  That is what this episode is all about: attracti...

As we all navigate this new reality, I want you to know there is power in perspective. This short episode of The Power in Purpose podcast is meant to give you a pep talk and get you thinking about what's possible in the problems you might face.   I share a personal story that I think back to whenever I'm faced with a hard problem. You have a story about hardship—it might be different from mine—but...

I'm recording this special episode because I know so many of our listeners are being impacted by the effects of the coronavirus. And I know you are worried.   Today we're going to have a heart-to-heart, like we always do, about what you can do to protect your business, your customers, and come out on the other side of what's happening.   I know many of our listeners listen to this show to build th...

What does it mean to think like a boss? Author, psychotherapist and mindset coach Kate Crocco shares some of the lies that hold us back, and how we can step into our confidence. Kate is a confidence and mindset coach, mom, wife, podcaster, and author of the new book Thinking Life a Boss. As a psychotherapist and confidence and mindset coach, she mentors female leaders around the globe, coaching th...

Have you found yourself wondering if this is what ____ is supposed to be like? You can insert any kind of word you want in there - motherhood, adulthood, entrepreneurship, marriage, friendship, or just simply life. Allie Casazza wants you to know that you don't have to accept your circumstances. And, in fact, there are no rules about the way life has to work - except the ones you accept. She's a m...

Michelle Loretta of Sage Wedding Pros wants you to have a curiosity about your numbers instead of being afraid of them.  And after today's episode, I'm pretty sure you're going to be a lot more curious about your numbers and what they truly mean. Michelle Loretta is a strategist for the wedding industry and founder of Sage Wedding Pros. She blends her past as an accountant for Deloitte, a sales an...

Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business. As the owner of a brand marketing, business strategy, and visual design agency, she can hook you up with the visual representation of your brand. But what sh...

Geomyra Pollard is a fellow podcast host, business coach, mom, wife, and creative entrepreneur... AND she is one woman who is leading a movement for us to live a more well-rounded life.  If the word 'balance' is your "word for the year" - Geomyra wants to guide you in the direction of being more well-rounded instead.  Maybe you're feeling stuck where you are, seeking balance and purpose. Geomyra e...

Listen, I hate to be the bearer of bad news - but we've gotta talk. I know you saw the title of this episode, and you were like... she can't be serious?! I thought we all collectively agreed that blogging is a HUGE waste of time?!!! I'm sad to report that it isn't. It's actually an enormous asset to fold into your marketing. And here's another scary fact: your competition is out there blogging the...

Have you ever wondered what it's really like to have a business partner, or how someone creates an in-demand business using social media? Or how to start a floral design business? In today's episode, I'm chatting with the ladies from Good Seed floral, Josie & Taylor. They reveal their business journey and how they've created an in-demand floral design company that serves niche customers. When Josi...

I'm opening up on today's episode of The Power in Purpose Podcast, sharing the top 3 lessons I learned in my business last year.  I love these behind-the-scenes episodes and I'm excited to show you a little bit of the 'inside' of my business. One of the greatest lessons I learned is that people are going to judge you -- do it anyway. So many of us sit in fear of judgment of others. It's why we don...

I've had a unique relationship with batchworking. It's been a relationship that's spanned 10 years, and we've never really gotten it right. I've been trying to batch work since the very beginning of my first business. Block scheduling? Done it. Group tasks? Tried it. I failed over and over and over again and could never get myself to adopt this working technique or routine. My friends raved about...

Do you have a defined sales process?  When we start out in business we wear MANY hats-- and there is one hat, in particular, you might not be aware of that you put on every day. Along with being in charge of everything from your website to payroll-- you're also the lead salesperson for your business. In fact, the role of sales might be the most important role of all.  As we enter into Engagement S...

I have a question for you and I am willing to bet this is true for you: have you ever thought to yourself, if I could just book the right clients, everything would start to fall into place? I'd make more money, I'd serve the right kind of people who appreciate my work, and work would be so much easier? That's what today is all about. I'm on a mission to get YOU in front of your ideal customers and...

We're celebrating a full YEAR of purpose! It's been exactly 12 months since we launched The Power in Purpose podcast and I wanted to celebrate. In fact, we're celebrating a few things on today's show -- and I'm going to leave the rest as a surprise!   The last year has been a year of discovery. Discovery of purpose, how it can change our lives and our business. We've heard dozens of stories of suc...

Caitlin's purpose statement is one of my favorites that we've shared so far on The Power in Purpose. Sharing our gifts with the world is powerful, and discovering someone who wants to help us do that is transformative. On today's episode of the podcast, Caitlin is showing us how to improve our SEO by improving our message.   SEO can be a headache. You either fall into one of two categories when it...

When Zafira Rajan decided to experiment in her business by niching down, her business exploded. If you've been struggling with the idea of niching down -- you know, the anxiety you feel "cutting out" an entire category (or categories!) of customers -- then this episode will have a profound impact on you.   Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy...

Owning a business is like looking into a mirror — it will mirror back ALLLLL the characteristics about you, both good and bad. On today's episode of The Power in Purpose Podcast, we're talking about the 5 things a business plan will reveal about your business . Be sure to download your Free Business Plan Template, Outline & Guide . I know what your thinking: writing a business plan is not high on...

Today's episode of The Power in Purpose Podcast is a special one: my guest, Megan Gillikin, shows us the power behind why we do what we do. Her business, A Southern Soiree, has evolved over the years and in 2016, she discovered that the company she loved and nurtured was 'growing like a weed.' Burnt out, unsure if she should continue and full of doubt, Megan got a phone call from a potential custo...

Rhiannon Bosse believes in the power of celebration. As founder and creative director of Rhiannon Bosse Celebrations, she has helped thousands around the world plan weddings and toast other milestones with a distinct blend of class and contagious joy, all of which prompted VOGUE and BRIDES Magazine to name her one of the top wedding planners in the world.   Known for her innovative design capabili...

Welcome back to The Power in Purpose podcast! I'm kicking off our new season with some BIG news and a look ahead at upcoming podcast episodes. I'm also inviting you to check out a fantastic NEW opportunity for YOUR business. On today's episode of The Power in Purpose Podcast: I share some BIG news (hint: it's life-changing) and more about how it came to be Observations on quiet time that I took fr...

Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six-figure businesses through her proven program, Services That Sell. Her proven process teaches student...