The Power in Purpose: A Podcast for Wedding Pros

Does the thought of writing sales copy make you feel… icky? If so, you're not alone. The truth is, we all feel a bit "icky" about writing sales copy! Christine Blubaugh is a conversion copywriter and messaging strategist who helps online coaches & service providers sell out launches and sign more clients. Her Soulful Copy approach combines equal parts personality & persuasion to engage audiences,...

Shaunae Teske is a destination wedding photographer, small business consultant, educator, and blogger. She is passionate about helping women build their business and lead intentional lives. Her photography work has been featured in Martha Stewart, The Knot, and the Today Show and she was named one of the 10 Women to Know in her home city.   She also co-hosts a podcast called The Creative Legacy Po...

Elizabeth McCravy is a website and brand designer. She mixes marketing strategy, personality galore, and tons of fun to create custom brands, custom websites, and website templates.   Elizabeth focuses on designs that will convert lookers into buyers and she loves to take the headache out of the design process. She believes that your brand has a unique voice and story to tell and has helped hundre...

Success in life stems from the choices we make. From engineer, journalist and professional skydiver to coach, consultant, and business owner, Shannon's life choices — good and bad — have helped him create an exceptionally fulfilling life. He spends more than 200 days each year traveling the world and sharing his experience and wisdom. Whether writing, speaking, skydiving or consulting, Shannon wan...

Have you ever wondered what the entrepreneurial journey looked like for one of your favorite designers? Today, I have the special privilege to chat with Hayley Paige: designer, creator, and emoji maker! Hayley is the creative powerhouse behind the Hayley Paige brand, having dressed thousands of brides across the world -- and some of our favorite celebrities. Her brand is synonymous with craftsmans...

Maghon Taylor is the SHE behind All She Wrote Notes, a calligraphy and hand lettering studio based in Elon, North Carolina. Her work has been featured on many blogs and publications and she was named Best Calligrapher in the South by Southern Weddings.  Maghon has partnered to letter items and host events with national retailers such as West Elm, Neiman Marcus, Kendra Scott, Anthropologie, and Swo...

For the past three weeks, I've had the best hair of my life. It's bouncy, shiny, and healthy. I catch myself walking past mirrors, thinking, "damn, your hair looks good!" I am annoyed I don't have anywhere to go, you know, so that I can show off my bomb looking hair. The blow-out lasts for days (with a little help from dry shampoo and a silk scrunchie) and I'm over here wondering why I didn't inve...

It's a new year, with new possibilities, and on today's episode of The Power in Purpose Podcast I'm sharing with you my word of the year -- and inspiring you to choose a word of the year too. What word will you use to define the kind of year you want to have in 2019? I also share my top 5 business books you should read in 2019 that will transform how you think about marketing, client experience, a...

I love goal setting, do you? I've found that mapping out my goals is therapeutic and lets me put into writing what I want for myself both professionally and personally. The problem is I'm also a little shy when it comes to writing things down; I have a hard time visualizing my goals in a notebook, journal or even worse, online note-taking. I get overwhelmed at the blank page, get frustrated when m...

This is the first episode in a two part series on goals -- and today, I'm sharing with you the top 5 years why your goals fail, year after year, and what you can do about it.   Goal setting is something I feel really strongly about; I've been setting goals for myself since I was a teenager, usually at the end or beginning of a new year. I know many of you are goal setters too-- and I think this ep...

I've known Mary Marantz for many years, and one thing that has always struck me about Mary was her willingness to share her story; not just the pretty side of her story-- not the wins, or her success-- but the lessons she learned in the mess. She is an internationally renowned photographer, author, educator, and speaker who travels the world teaching and inspiring other creative business owners. S...

Kristy Rice is on a mission to inspire Art for Joy's Sake-- and she wants you to pick up a paint brush and experience the joy of creating art for no one else but yourself. My friend Kristy has been an artist since the humble age of 6, where her parents could find her under the covers with a flashlight creating art. Over the last 15 years, she has parlayed her artistic talent into a variety of high...

Heather Crabtree wants YOU to run a savvy businesses and live a more fulfilled life. I'm lucky to have been able to call Heather, the leader of the Savvy Business Community, a friend over over 10 years. She's been able to grow a community of women into a 16,000 member strong group where she leads by example, everyday, mentoring and coaching other entrepreneurs. Before Heather launched the Savvy Bu...

Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. He teaches his students how to use Instagram with intention to grow their community online and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in...

Eliana Baucicault is a celebrated wedding and event planner in Atlanta, Georgia with a career that has spanned over a decade. She built a 6-figure event planning company, EllyB Events , working with some of the top celebrities and influencers on celebrating moments that matter to them. She started out like most entrepreneurs-- wanting to be the most sought after and best in her field. With all her...

Amber Housley is a marketing guru and business strategist with a career that has evolved tremendously over the last 11 years. She started her first business in 2007, where she planned weddings and designed stationery. What led her to make a big shift in her career? Amber shares her journey through entrepreneurship, working with billion dollar companies on their marketing, and how she's found her p...

Our first guest on The Power in Purpose Podcast, Beth Lindsay Chapman, is a POWERHOUSE in the wedding and bridal industry. Seriously, she is THE expert as it relates to the bridal stylist and bridal store arm of the wedding industry. She's been the owner of The White Dress by the shore in Clinton, Connecticut for over 15 years. She left a highly lucrative VP position at a 1 BILLION DOLLAR fashion...

Welcome to the first episode of the Power in Purpose podcast.  Thank you for listening! I am your host, Candice, and I couldn't be more grateful that you are tuning in to listen to our very first episode. I mean that from the bottom of my heart; I feel so overjoyed to be able to do this, for you, and I'm looking forward to sharing what you can expect from this podcast in this episode, along with t...